The popularity of cross provincial tours during the Dragon Boat Festival has decreased, with an average airfare 10% lower than the May Day holiday. airfare prices | high-speed rail | airfare

Release time:Apr 13, 2024 21:06 PM

On June 8th, with the opening of train tickets for the first day of the Dragon Boat Festival holiday, tourists began planning to travel during the festival. According to data from multiple online travel platforms, compared to the hot May Day holiday, the popularity of medium - and long-term tourism during the Dragon Boat Festival holiday has decreased. From the perspective of advance booking, the average payment price for holiday tickets is about 10% lower than that of the May Day holiday, and some ticket prices are even lower than train tickets. Previously, the May Day holiday had already released a large amount of travel demand, and with only three days of the Dragon Boat Festival holiday, the demand for travel during the festival has weakened. The 2-hour short distance trip driven by high-speed rail and low-priced air tickets has become a choice for more tourists.

The average price of air tickets is 10% lower than the May Day holiday

Compared to the skyrocketing airfare prices for tourist destinations across the country during the May Day holiday, the popularity of the Dragon Boat Festival holiday has decreased this year.

According to Feizhu data, as of now, the average payment price for air tickets during the Dragon Boat Festival holiday is about 10% lower than that during the May Day holiday. According to the data from Hanglv Zongheng, based on the current booking situation, the average payment price for domestic air tickets during the Dragon Boat Festival holiday is about 985 yuan, a decrease of about 20% compared to this year's May Day holiday; The average paid price for inbound and outbound air tickets is about 3753 yuan, a decrease of about 8% compared to the May Day holiday.

According to data from Qunar platform, on June 22nd, the ticket price for the Beijing Zhengzhou route was as low as 280 yuan, the Shanghai Jinan route was as low as 364 yuan, the Hangzhou Chengdu route was as low as 424 yuan, the Wuhan Wenzhou route was as low as 315 yuan, and the Changsha Fuzhou route was as low as 270 yuan. Some ticket prices are even lower than high-speed rail fares.

On the 12306 ticketing app, a Beijing Business Daily reporter found that on June 22nd, a second-class seat for the high-speed rail from Beijing West to Zhengzhou East costs 371 yuan, a second-class seat from Shanghai Hongqiao to Jinan West costs 400 yuan, a ticket from Hangzhou East to Chengdu East costs 995 yuan, a ticket from Wuhan to Wenzhou South costs 374.5 yuan, and a ticket from Changsha South to Fuzhou South costs 410 yuan.

In the view of Qi Qi, an expert at the China Civil Aviation High Quality Development Research Center, the decrease in the average ticket payment price also reflects the decrease in tourist travel mileage to a certain extent. Due to the only three days of the Dragon Boat Festival holiday, long-distance and outbound travel are limited by time, and short distance travel is clearly a more suitable choice.

From the perspective of supply and demand, Qi Qi believes that due to the concentrated release of domestic tourist travel demand during the May Day holiday, it is difficult to release it again within more than a month. Tourists are more inclined to choose long-term or outbound trips during the upcoming summer vacation, and travel during the Dragon Boat Festival may be abandoned. "At present, many domestic routes, especially trunk lines, have excess capacity, far exceeding travel demand. In addition, the transportation advantage of high-speed rail in short distance travel is more obvious. Therefore, it is reasonable for air tickets to be repeatedly reduced or even lower than high-speed rail tickets."

2-hour short distance travel favored

From the booking situation of the Dragon Boat Festival holiday, short distance travel has once again become a major trend. Thanks to the smooth high-speed rail routes and low-priced air tickets, the scope of "surrounding" continues to expand.

According to Qunar data, starting from Beijing, it takes 1 hour to reach multiple cities in the Beijing Tianjin Hebei region, and 2 hours to reach multiple cities such as Chaoyang in Liaoning, Datong in Shanxi, and Jinan in Shandong; The 2-hour tourism circle in Shanghai and Hangzhou can cover cities such as Nanjing and Nantong in Jiangsu, Xuancheng and Chuzhou in Anhui, etc; Departing from Guangzhou and arriving across provinces in Hengyang, Hunan and Wuzhou, Guangxi within 2 hours; Wuhan and Changsha are within each other's 2-hour tourism circle; Starting from Chongqing, it only takes 2 hours and 1 minute to reach Guiyang.

According to Feizhu data, as of 2:00 pm on the first day of the Dragon Boat Festival holiday, popular train tickets for popular routes such as Beijing Zhengzhou, Shanghai Hefei, Wuhan Xi'an, Shenzhen Changsha, Chengdu Guiyang, and Nanjing Nanchang are already in high demand. Many train tickets have been sold out and are on standby.

For most travelers, a three-day vacation is very valuable, so the "2-4 hour travel circle" is more favored. According to data from Qunar, 70% of travelers who chose their destination within 2 hours during small holidays and weekend trips in the past.

Xiao Peng, a researcher at Qunar Big Data Research Institute, said that during the May Day holiday, train tickets received high passenger flow. Only when the supply of trains was insufficient and tickets were sold out, did ticket sales accelerate. "The train tickets for the first day of the Dragon Boat Festival will be available for sale on June 8th. Based on experience, it is expected that the ticket prices will increase slightly after June 8th, but currently the ticket prices are still relatively low."

In addition, summer vacation products around the city have also welcomed this year's trend in short-term travel. According to the trend data of Tongcheng Travel during the Dragon Boat Festival holiday, drifting and water parks have become the most popular travel keywords. Among them, since June, drifting search popularity has increased by 272%, and water park related search popularity has increased by more than 150%.

Zhong Hui, Chairman of Shangyouhui Culture and Tourism, stated that from a mass market perspective, the trend of short distance travel during the Dragon Boat Festival is mainly influenced by holiday time. However, with the increasing demand for personalized travel among tourists, in the niche tourism market, whether it is popular tourist cities, niche cities, or urban areas, the tourism products they provide are becoming more diverse, which can also meet the requirements of consumers with different preferences for short distance travel.

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