The new area comprehensively promotes rural revitalization through the joint construction of enterprises and villages, empowering the modernization of agriculture and rural areas
On February 21, 2021, the Opinions of the Central Committee of the Communist Party of China and the State Council on Comprehensively Promoting Rural Revitalization and Accelerating Agricultural and Rural Modernization were released. The document points out that comprehensively promoting rural revitalization is a major task to achieve the great rejuvenation of the Chinese nation, and the whole party and society should work together to accelerate the modernization of agriculture and rural areas, so that farmers can live a better life.
Based on the development positioning of building a leading area for socialist modernization construction, Pudong New Area has taken the lead in issuing the "Action Plan for District owned Enterprises to Participate in Rural Revitalization Construction and Development" in the city, empowering rural revitalization and agricultural and rural modernization construction through joint construction between enterprises and villages, and creating a new perspective for rural development.
According to the Action Plan, based on the principles of "capacity matching, industry linkage, and comprehensive participation", all district owned enterprises will participate in the rural revitalization of the new area in all aspects and throughout the process, forming a pairing arrangement that combines point pairing and surface pairing. The 16 district owned enterprises will connect with 51 villages in 16 towns with township revitalization tasks, sort out the list of town and village needs, resources, and projects, and fully participate in the construction of rural revitalization with tasks, projects, and talents. Agricultural enterprises such as Agricultural Development Group, Pushang Group, and Supply and Marketing Cooperative, as well as public service enterprises such as Water Group and Public Transport Company, will further play a role in promoting agriculture and improving public services. Local towns and paired enterprises are simultaneously working together to promote urban-rural linkage, regional linkage, and factor linkage.
In terms of institutionalized guarantees, the new district has taken the lead in researching and formulating an implementation plan for the district level rural revitalization responsibility system in the city, improving the assessment mechanism for district owned enterprises to participate in rural revitalization, implementing target management, and establishing an organizational structure led by the district's implementation of the rural revitalization strategy work leadership group, forming a work team, and establishing a regular meeting system. In addition, the new area also takes towns and villages as the main creators and district owned enterprises as the participating entities, forming a closely integrated, flexible pairing, and precise docking mechanism for town enterprise contracting and promotion.
District owned enterprises, relying on their advantages in resources, channels, brands, and management, fully participate in the creation plan and village design of rural revitalization demonstration villages, and focus on exploring rural characteristic industries to form key projects for the development of industries in each village. For example, the Lujiazui Group combined the construction of the "Shaozhai River Scenic Belt" and the entire village landscape in Shaozhai Village, Datuan Town, and selected several idle homesteads to build rural talent apartments; Pushang Group is actively building the "Pushang Rice" brand. Based on nearly 250 tons of rice sales completed last year, the planting scale is striving to more than double this year, increasing to 1250 acres and producing over 400 tons.
![The new area comprehensively promotes rural revitalization through the joint construction of enterprises and villages, empowering the modernization of agriculture and rural areas](https://a5qu.com/upload/images/a50d138646fcf5a2262e01ef6ee3903b.jpg)
In addition, district owned enterprises are also making efforts in building high-quality villages, cultivating a group of "Qingmei Village", "Hema Village", and "Dingdong Village". For example, Pukai Group, together with Xinchang Town, has created a "Kaixin Market" in Xinchang Ancient Town and Century Park, providing a new production and sales platform for high-quality agricultural product sales.
According to the Action Plan, district owned enterprises have also jointly formulated a "3+1+N" action task plan with each town, clarifying construction tasks, projects, funding channels, and time arrangements, forming a "one town one policy, one village one policy, and one enterprise one policy". In accordance with the "boutique urban area, modern urban area, and beautiful rural area" three circles determined by the fourth plenary session of the fifth district committee, the new pattern of modern urban area development is beautiful and shared, and the implementation of the "Pudong New Area Special Action Plan for Promoting Hundred Villages to Demonstration and Build Beautiful Countryside" is accelerated. The plan aims to build livable, business friendly, and beautiful rural areas, and promote the construction of a "15 minute life service circle" that integrates urban and rural areas.
Text: Shen Xinyi
*Reprinted from official WeChat account released by Pudong