The market is heating up, and consumption is thriving. The manager | Market | Heating up Consumption

"Where to play on weekends?" "Go to the market!" Nowadays, it has become a new choice for Chongqing citizens' leisure and entertainment.

Starting from 2022, the Chongqing Urban Management Bureau has issued a notice to establish and create a number of street side areas in accordance with the principles of "strictly prohibiting main roads, strictly controlling secondary roads, and standardizing back streets and alleys.". As of now, Chongqing has set up a total of 655 outdoor display areas along the street, which can accommodate 25000 outdoor small shops. Among them, the Xiaoxiong Market in Jiangbei District, the Minxin Jiayuan Market in Jinshan Street, Liangjiang New Area, and the Xuefu Yueyuan Market in Daxue City, Shapingba District have all had an average daily pedestrian flow of over 6000 people since their opening.

The large and small markets have made the mountain city more bustling, and also made the local consumer market hot.

Diversified subjects, effectively promoting employment and entrepreneurship

Needle hook flower bouquets, handmade ornaments, bamboo woven insects, intangible cultural heritage sugar paintings... In the town of Xiliutuo on Babin Road in Banan District, the "Xiliu has a good market" market is crowded with people.

"I like drawing, so I want to sell handicrafts and earn some pocket money." Xiao Yuanyuan, born in 1995, is a college student and her original short sleeves are very popular among customers.

"Young entrepreneurs are the main force of our market." Zhu Daiyi, the head of the "Xiliu Youhao Market," said that mixed and diverse markets have become a popular entrepreneurial trend for many young people.

At the Xiaoxiong Market in Liujia Wharf, Jiangbei District, Tang Long opened the trunk of his car, hung a sign, and arranged the goods to open.

In April 2022, Tang Long applied to the market manager through social media and submitted materials such as health certificate, business license, and food operation permit. He officially settled in the Little Bear Market and operated a food stall. "I hired 5 part-time employees to help take care of the business, and the daily sales can reach 3000 yuan," said Tang Long.

Ms. Chen, born in 2002, is a local of Chongqing and the youngest entrepreneur in the Little Bear Market. "My handicraft shop can sell an average of around 1000 yuan per day," she said with a smile. "I came to the market and met many young friends. We often shared our gains and experiences together."

"Most of the market operators are born in the 95s and 2000s, and there are still over 6000 people in our merchant database who want to register," said Xiong Yingdong, the manager of Little Bear Market.

"We operate outdoor markets in neighborhoods with conditions, open spaces, and street catering shops that meet corresponding standards. The majority of market operators are small and micro enterprises, handicrafts artists, and young entrepreneurs." Gu Min, Director of the Law Enforcement and Supervision Department of Chongqing Urban Management Bureau, said, "Outdoor markets effectively stimulate consumer demand, boost consumer confidence, and promote employment and entrepreneurship."

Carefully operate and create a good business environment

At the Shuojie Market in Tushan Town, Nan'an District, a pink small van that has undergone artistic transformation stands out.

"I have loved different flavors of instant noodles since I was young, and I have been researching how to eat them myself. I really want to share my thoughts with more people." Luo Shiyu is a instant noodle enthusiast who has the idea of entering a market, but she has been hesitant because she has no business experience. At this moment, Lu Lv, the manager of the street fair, recommended Wang Yihua, the restaurant car operator, to her.

Two post-95s hit it off at once. One is responsible for store decoration, and the other is responsible for expanding product categories. The renovated instant noodle shop quickly became a popular check-in point at the market.

The high popularity of the market is inseparable from the meticulous operation of the team. Lu Lv introduced that before entrepreneurs officially enter the market, customer service will help them visually design their shops and products. "We want to provide more convenience for young people's entrepreneurship, so we provide a one-stop service from packaging to operation."

At the Xiaohua Market in Shipingqiao Street, Jiulongpo District, a set of cooking tools, several folding chairs, and a simple workbench pieced together from the trunk have become the private kitchen operated solely by Liu Bingbin, born in the 1990s.

Standing next to the creative signs and ambient lights, Liu Bingbin deftly made fried noodles. In less than 3 minutes, a steaming bowl of fried noodles arrived in the hands of the customer. "The market has solved many business problems for us, even though I am only one person, I can still operate it."

Shipingqiao Street is one of the districts with the highest population density in the main urban area of Chongqing, with a permanent population of over 30000 people. There are many surrounding communities, but there are not many places to play. Zhang Jiantu, Secretary of the Party Working Committee of Shipingqiao Street, said, "We have always wanted to add to the community and enrich the leisure experience of residents, so we introduced entrepreneurs to establish the Xiaohua Market."

"If you want to operate a good market, you must have a good entrance." Zhang Jiantu said, "For example, the products sold here are only limited to daily necessities, small decorations, and some smoke-free snacks. For example, merchants cannot use high pitched speakers to avoid creating noise."

Strengthen protection and assist the rapid development of the market

The market is open, how can we manage it well? The Xiaohua Market is open 7 days a week, with a high volume of customers, which brings considerable pressure to relevant departments.

"If there is a demand in the market, we will provide immediate support," said Wu Song, Director of the Office of the Jiulongpo District Urban Management Bureau. The district urban management bureau has installed free drinking water dispensers and mobile public toilets in the market, and coordinated with the water company to install a water supply network for the market.

Every shop in Xiaohua Market is equipped with trash cans, and Shipingqiao Street also arranges dedicated personnel to clean and float the river next to the market every day. "The nearby area is a residential area, and we cannot let the market cause inconvenience to the residents," said Zhang Jiantu.

"On the day the Xiaohua Market opened, the average sales revenue of 65 shop owners reached over 4000 yuan, attracting tens of thousands of visitors and attracting many residents from the surrounding communities." Zhang Jiantu said, "The arrival of the market revitalized the entire street and also attracted passenger flow to nearby commercial complexes, igniting the influx of catering businesses into the mall."

The Market Supervision Office of Wulidian Street, Jiangbei District, to which Xiaoxiong Market belongs, is responsible for supervising food safety. Zhu Renxing, Deputy Director of the Market Supervision Office of Wulidian Street, said, "Whenever new merchants enter the market, we proactively distribute food hygiene promotional materials and guide them to apply for registration with the Market Supervision Office."

"We conduct daily inspections of several merchants and conduct weekly inspections of merchants on the market," said Zhu Renxing. In addition to regular inspections of employees' health certificates, purchase receipts, storage conditions, etc., regulatory personnel also invite merchants to promote various food safety knowledge on site. "We share the same wish as the merchants, hoping that the market will continue to improve."

"We will implement various policies in detail, maintain the consumer market through multiple channels and measures, create a space for safe operation of the market, and open up the 'capillaries' of urban economic development," said Gu Min.