The main consumers are them, and I didn't expect it to cost nearly 600 yuan per gram! Gold of Qixi Festival sells out of brands | gifts | per gram
Today is the "Qixi Festival". The "romantic economy" around this festival has been warming up these two days. Gold jewelry as a gift is more popular.
On the weekend before Qixi, the gold jewelry section of a gold jewelry store in Beijing Caishikou was crowded. The screen inside the store shows that the full price for the day is 572 yuan per gram. The staff stated that in recent times, there has been a continuous stream of consumers starting from 10am every day.
Beijing consumer: Accompanying my girlfriend to see gold jewelry, the most important thing is to see if she is satisfied with the style, and then check the weight. Currently, my psychological price is about 30000 yuan.
Hangzhou, Zhejiang: Gold jewelry is hot selling, and store sales are booming
In Hangzhou, Zhejiang, the gold jewelry counter has also experienced a sales peak recently. The salesperson said that on the weekend before Qixi Festival, the daily average customer flow of the store increased by nearly half compared with the normal day, and the sales increased significantly.
Wu Guimei, the store manager of a brand gold sales store in Hangzhou, Zhejiang Province, said that many consumers choose the "Safe and sound" card as a gift for Qixi Festival. This year, the passenger flow will continue to the day of Qixi Festival, and generally the 22nd will be the peak.
Zhaoyuan, Shandong: "China-Chic" gold jewelry is favored by young people
In Zhaoyuan, Shandong, the "hometown of gold in China", gold jewelry of the "China-Chic" category is favored by young people.
Xue Leiyan, deputy store manager of a gold sales store of a brand in Zhaoyuan, Shandong: Now many customers entering the store are young people. They will choose some jewelry with China-Chic style as gifts for their loved ones.
Data shows that during the Qixi Festival this year, gold consumption ushered in a small peak. Young people, represented by the post-95 generation, became the main consumer, and young men aged 18 to 25 years old saw the fastest growth in orders.