The hottest place is in the "village", where "village supermarkets" and "village BA" seamlessly connect! This summer, Guizhou | Village Super | Seamless

Release time:Apr 13, 2024 22:34 PM

"The hotel room is fully booked!"

"Restaurant customers are skyrocketing!"

"Watermelon sells very well!"

"Yangmei juice sells very quickly!"

With the popularity of "village supermarkets" in Guizhou, Rongjiang County, Qiandongnan Prefecture, taking the "village supermarket" express, the service industry continues to heat up. According to preliminary estimates, Rongjiang County has received a total of 500000 tourists and achieved a comprehensive tourism revenue of 200 million yuan.

On site of the village supermarket. Photographed by Wei Guijin

The hottest place is in the "village", where "village supermarkets" and "village BA" seamlessly connect! This summer, Guizhou | Village Super | Seamless

On June 20th, this year's "Village BA" reignited the flames of war in Taijiang, Guizhou.

When "Village Super" and "Village BA" seamlessly connect, this summer, "Village" has become extremely popular.

The village supermarket was packed with seats and was extremely popular. Photo by Jia Zhi, a journalist from Guizhou Daily's Tianyan News

The weekend economy is super hot

At the "Village Supermarket" site, in addition to the hot ball game, Rongjiang food is also a beautiful and beautiful scenery - Rongjiang watermelon, bayberry juice, roll flour, wrasse flour, Taro cake, beef jerky, salted fish, bacon, roasted pigs... There is everything to eat and drink on the sidelines of the game.

Dressed in formal attire, ethnic minority cheerleaders bring specialty cuisine to athletes and audiences. Photo by Jia Zhi, a journalist from Guizhou Daily's Tianyan News

"Every competition day, it's very lively! Our whole family keeps selling goods and we don't even have time for dinner," said Mr. Zhan, the owner of a local grocery store. When business is good, it can sell for three to four thousand yuan per night.

In order to allow tourists to immerse themselves in the charm of Rongjiang and taste its delicious food, Rongjiang County has specially planned to establish a "Village Super" night economy gathering block, with a total of 411 temporary free booths including barbecue area, specialty snack area, cold drink area, children's play area, beverage area, and foreign vehicle trunk market area, making the night market another "hot area" outside the stadium.

"Village Supermarket" nighttime economic gathering block.

Every weekend, Shi Bin, a villager in Zhaizhang Village, Zhongzhong Town, Rongjiang County, would go to the stadium gate early to take a stand to sell Bamboo tube food. "We have an old family and a young family, so it is not convenient to go out to work. Now there is a 'village super' competition, and I set up a small stall to sell Bamboo tube food, which has increased a lot of income." Shi Bin said happily that he can sell more than 500 Bamboo tube food every day. After selling out, he went to watch the ball game without delay.

The booming consumption scene brought about by "village supermarkets" takes place every week in Rongjiang County, with prosperous economic forms such as "night economy", "street vendor economy", and "weekend economy". According to statistics, since May, the number of nighttime consumers in Rongjiang County has exceeded 650000, achieving a revenue of over 32 million yuan. The village supermarket has brought "super economy" to this small town and also gathered the long-awaited consumption vitality.

The on-site audience is enthusiastic. Photo by Zhou Guangsheng

The football field is very popular, and the economy outside the field is even hotter.

In recent years, Rongjiang County has made full use of the pilot county policy of the national "Internet plus" agricultural products out of the village and into the city project to cultivate and incubate more than 12000 new media accounts and more than 2200 local webcast marketing teams. Rongjiang has set up a special agricultural product sales point in the "Village Supermarket" arena to display and sell agricultural products, which has driven the sales of Rongjiang watermelon, bayberry, siraito series products, green white tea, Xiligong rice, kudzu root powder, honey, salted fish, mountain products and other agricultural products to more than 10 million yuan, successfully realized the realization of flow, and promoted the sweet Rongjiang Guizhou goods to come out of the mountain.

Rongjiang watermelon helps Guizhou "village super". Photo by Huang Wanxin

"Village" is super fun!

"We went to see the 'Village Supermarket' a few days ago, and today we rushed over to watch the opening ceremony of the 'Village BA'. Tomorrow and the day after Dragon Boat Festival, we will then go to see the dragon boat in Shibing..." Heilongjiang native Zhan Rui had just experienced the enthusiasm of the 'Village BA' with his friends last year. This year, 'Heilongjiang F4' arrived as scheduled, and he even exclaimed, 'We can't leave Qiandongnan anymore!' "

The video is led by "Village Super", "Village BA", and other "super brands" of "sports+economy" such as "super delicious", "super fun", and "super easy to live" are blooming everywhere at the grassroots level in rural areas, comprehensively driving the development of industries such as catering, retail, accommodation, tourism, and transportation, and achieving new upgrades in the tourism industry.

Rongjiang, known as the "shrunken city", is named after its delicious beef and shrunken food. Ms. Wu, the owner of a visit to Niu Jian, said that the sales have at least doubled compared to usual, and many tourists from other places have searched online and come to their homes to enjoy the food.

"Our hotel has over 100 rooms that are fully booked, and many out of town tourists book in advance. If they book late, they won't be able to book a room," said Chen Qianqian, the manager of Rongjiang Leyan Baiji Hotel. She hopes to come back a few more times for such a lively scene.

Opening the window, there was an endless self driving convoy on the streets of Rongjiang. A group trip to Guizhou to see the "Village Supermarket" is as popular as a "Village Supermarket" and a spontaneous trip.

The village supermarket was bustling with activity. Photo by Jia Zhi, a journalist from Guizhou Daily's Tianyan News

What if I can't book a hotel? The people of Rongjiang warmly entertain and take tourists home directly! Foreign tourists staying overnight at Brother Rongjiang's house insist on paying, and the enthusiastic Brother Rongjiang said: That's impossible!

Data shows how lively the village is - since May, the accommodation industry in Rongjiang County has grown by 56% year-on-year; A month on month increase of 102%. The catering industry increased by 63% year-on-year and 68% month on month

With the popularity of "Village Super", Rongjiang County fully utilizes its brand effect and invites folk football teams from all over the country to carry out football exchange activities in Rongjiang.

"I will bring my team up to compete with you!" Hong Kong artist Chen Baixiang also posted a video on social media calling out to Guizhou's "Village Super League". He will lead the Chinese Hong Kong star football team to Guizhou to compete with local teams.

Xu Bo, Deputy Secretary of the Rongjiang County Party Committee and County Mayor, told reporters that the "Village Super" in Guizhou not only demonstrates a healthy, upward, and enterprising spirit of the masses, but also promotes the widespread dissemination of characteristic ethnic culture. More importantly, it increases the income of the local people, promotes the transformation of the economic development mode of Rongjiang County, and fully reflects the vitality of consolidating and expanding the achievements of poverty alleviation for ethnic minorities in the mountainous areas of Guizhou and effectively connecting with rural revitalization.

"Village Chao" showcases Dong ethnic pipa songs on site. Photo by Huang Wanxin

Summer is hot due to the countryside

From June 21st to 25th, Shibing County, Guizhou Province will hold the 2023 China Shibing Canoe Festival and the "Guangdong Hong Kong Macao Greater Bay Area Bridgehead Cultural Tourism Week". The 98.8-meter-long "world's longest canoe" will once again attract attention.

From June 21 to 22, the 2023 China Dragon Boat Open and China Traditional Dragon Boat Competition will be held in Tongren, Guizhou Province. It is estimated that more than 2600 people from 60 teams will participate.

……

Video source: Bijiang District Integrated Media Center

The Dragon Boat Festival is approaching, and preparations for dragon boat festivals in various parts of Guizhou are underway. Related videos have also quickly become popular online, and the festive carnival mode is about to start!

What is even more eye-catching is the village BA.

On June 20th, the "Village BA" that was popular in the summer of last year reignited the war in Taijiang. What's even different this year is that this time, everyone is playing the "National Competition"!

After the opening of this year's "Village BA" competition, it will compete in four major regions across the country, and the final finals will still return to the hometown of "Village BA", Taipan Village. On the night of the opening ceremony, the champion team of Qiandongnan Prefecture will compete with the Gansu team that just won the first farmers' basketball invitational tournament in nine provinces of the Yellow River basin. All platforms from CCTV to Tiktok and Weibo have focused on the "village". Millions of netizens are looking forward to the moment when the whistle blows, and the scene has already been crowded.

"Village BA" on-site. Photo by Zhang Rongbin

This is destined to be a happy summer due to the countryside.

Diversified activities and competitions make the countryside more full of passion and vitality. Inside and outside the competition venue, before and after the camera, everyone is immersed in this passion, proudly showcasing their spirit, culture, and customs, and showing their own happy appearance.

This is destined to be a hot summer due to the countryside.

Organize the competition in rural areas, create a rural atmosphere, and create a rural flavor. Local people see the people and things around them, cheering and cheering for their hometown; Outsiders see simplicity and innocence, seeking common homesickness.

"Village Super" competition venue. Photo by Jia Zhi, a journalist from Guizhou Daily's Tianyan News

A single flower blooming alone is not spring, a hundred flowers blooming together fills the garden with spring. A hot ball game is not a solitary beauty of a countryside, but presents a common scene of a beautiful countryside.

The nation must be revitalized, and the countryside must be revitalized.

The report of the 20th National Congress of the Communist Party of China pointed out that Chinese path to modernization is the modernization of common prosperity for all people, and the modernization of coordinated material civilization and spiritual civilization.

When we always adhere to realizing the people's aspirations for a better life as the starting point and foothold of modernization construction, the golden signboards of "Village Super" and "Village BA" will become brighter and brighter, and the happy story of rural revitalization will be more touching.

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