"Dragon Boat Festival Economy" Unleashes Consumption Vitality. Many regions take advantage of the situation to stimulate new consumption potential activities | consumption | economy
CCTV News: According to monitoring by the Ministry of Commerce, the 2023 Dragon Boat Festival coincides with the graduation season, with an increase in consumer promotion activities, an increase in residents' willingness to travel, and a strong festive consumption atmosphere. Carefully organized by various regions, the consumption of festive goods has significantly increased, and leisure travel, catering and other consumption have heated up. The popularity of folk cultural tourism, summer vacation and other activities has gradually become apparent. The bustling "Dragon Boat Festival economy" has become a microcosm of the upgrading of consumer vitality.
The charm of traditional culture has made folk experiences a hot topic
!["Dragon Boat Festival Economy" Unleashes Consumption Vitality. Many regions take advantage of the situation to stimulate new consumption potential activities | consumption | economy](https://a5qu.com/upload/images/e2dd56769fe4bf5e42b41e74d8033292.jpg)
On the second day of the Dragon Boat Festival holiday, Shanghai received over 3.24 million tourists, and many scenic spots launched rich and diverse folk activities, becoming a new hotspot driving the growth of the tourism market. Ocean Park launched a folk custom experience activity. Tourists can wear Han suits and experience traditional folk custom projects such as wrapping Zongzi, lighting cinnabar, fighting eggs, painting round fans, and throwing pots. The scene is full of national style.
The summer cooling and hydrophilic project is very popular
!["Dragon Boat Festival Economy" Unleashes Consumption Vitality. Many regions take advantage of the situation to stimulate new consumption potential activities | consumption | economy](https://a5qu.com/upload/images/b9163e7340fecea1356e1ad55c025d40.jpg)
During the Dragon Boat Festival holiday, Heilongjiang province welcomed the hot summer and cool tourism season, receiving over a million visitors on the first day of the festival. The Beijing suburban scenic area has set up water projects such as bamboo rafts and paddleboards, and created popular leisure activities such as picnics, camping, and cave coffee to attract tourists to escape the summer heat.
Rowing through two thousand years of dragon boat sports with a single oar and then making a comeback
!["Dragon Boat Festival Economy" Unleashes Consumption Vitality. Many regions take advantage of the situation to stimulate new consumption potential activities | consumption | economy](https://a5qu.com/upload/images/e49b14c0cbd0c2e997f64cd58ee4ecd8.jpg)
In the Dragon Boat Festival of 2023, various dragon boat competitions took place one after another, making this ancient sport with a history of over 2000 years popular again. The industry chain of dragon boat models, dragon boat training, and dragon boat research and learning is developing rapidly.
Promote the integrated development of "sports+tourism" consumption
!["Dragon Boat Festival Economy" Unleashes Consumption Vitality. Many regions take advantage of the situation to stimulate new consumption potential activities | consumption | economy](https://a5qu.com/upload/images/8c310d45d725e2653d0cf92803a56918.jpg)
While traditional sports are revitalizing, various regions are competing to launch characteristic sports events. In places such as Lushan in Jiangxi and Ningbo in Zhejiang, new formats such as kayaking, wake surfing, motorboats, and drift boats are emerging one after another. During the Dragon Boat Festival, Fujian held more than 150 mass sports events. In Anhai Ancient Town, Quanzhou, the 300 year old Dragon Boat Festival "Duck Hunting on Water" activity has attracted thousands of people to shout in unison.
Taking advantage of the situation and launching the summer consumption season in many places
!["Dragon Boat Festival Economy" Unleashes Consumption Vitality. Many regions take advantage of the situation to stimulate new consumption potential activities | consumption | economy](https://a5qu.com/upload/images/83ef55cc70d9de8471d1c6505c44f425.jpg)
The holiday economy injects vitality into the consumer market. Recently, various regions have also taken advantage of the situation and launched the summer consumption season, stimulating new consumption potential through measures such as distributing consumption vouchers and organizing multiple consumption promotion activities. The Ministry of Commerce stated that with the arrival of the summer consumption peak season, consumer demand for holidays, leisure shopping, travel and other activities will be further released. It is expected that the Chinese consumer market will continue to maintain a stable growth trend in the second quarter.