"The dark horse" means "she"!, Is it certain to return to the "billion dollar era"? Summer box office boom summer season | film | era

With the continued popularity of the movie "The Disappearing She", this year's summer season has become even hotter.

According to data from Cat's Eye Professional Edition, as of now, the total box office of the 2023 summer season has exceeded 7 billion yuan. Multiple films and TV shows such as "The Disappearing She," "In the Octagonal Cage," and "Transformers: Rise of the Mighty Warrior," among others, "The Disappearing She," the box office has exceeded 3 billion yuan, "In the Octagonal Cage," the box office has exceeded 900 million yuan, and "Transformers: Rise of the Mighty Warrior," the box office has exceeded 600 million yuan.

In addition, many films will also be released, such as Ulsan's long-term painstaking work "The First Goddess", the new work of Happy Fried Dough Twists "Super Power Family", and other imported blockbusters, such as Mission Impossible 7: Deadly Liquidation, and Giant Tooth Shark 2: Abyss, are ready to launch, adding a fiery atmosphere to the hot summer.

As one of the three major seasons on par with the Spring Festival and National Day, the summer season has a long time span and a wide variety of film types, making it an important node in the film market every year and a "must compete place" for various blockbuster parties. Multiple analysts predict that the box office of summer films is expected to hit 15 billion yuan.

Over a hundred films have been released

With the gradual release of the previous backlog of supply and the continuation of the trend of regulatory relaxation, this summer has become one of the most abundant periods.

According to Cat's Eye Professional data, as of now, 114 films have chosen to be released in the summer season, while in the previous summer seasons of 2019, 2021, and 2022, there were 123, 127, and 91 films released, respectively.

The film "The Disappearing She" starring Zhu Yilong and Ni Ni has set the stage for the summer season and is undoubtedly the "dark horse" of this year's season. The latest cumulative box office has reached 3.11 billion yuan, making it the highest grossing summer box office at present. After the release of Wang Baoqiang's self directed and self starring film "In an Octagonal Cage", it has also gained considerable popularity, with a cumulative box office of 910 million yuan. Transformers: The Rise of Super Warriors was released in Chinese Mainland on June 9, with a cumulative box office of 642 million yuan.

It is worth mentioning that the first installment of "Fengshen" produced by Beijing Culture and others has been announced to be scheduled for July 20th. This film, which was registered and approved in September 2017, is the first installment of the "Fengshen Trilogy" promoted by Beijing Culture and is highly anticipated by the market.

According to the original plan, the filming period for the three films "Fengshen" is tentatively scheduled for July 2018 to June 2019, "Fengshen 1" is tentatively scheduled for summer release in 2020, "Fengshen 2" is tentatively scheduled for summer release in 2021, and "Fengshen 3" is tentatively scheduled for summer release in 2022. Beijing Culture announced at that time that its cultural investment should not exceed RMB 1.3 billion, with an investment ratio of no more than 70% and no less than 20%.

Affected by the epidemic, the film and television industry has been greatly impacted, and the company's operations have also encountered certain difficulties. In 2021, the company signed an investment share transfer agreement with Xizang Huipuhua for the film "Goddess Trilogy". The transaction price is calculated based on the actual cost of each film of 800 million yuan, and the transfer price of 25% of the shares is 200 million yuan, with a total contract amount of 600 million yuan.

With the release of the summer season of "Fengshen Part 1", Beijing culture, which has been invested for many years, is also expected to usher in a harvest period. Beijing Culture recently mentioned in its response to the inquiry letter from the exchange that the book asset balance of a certain film project of the company is 1.655 billion yuan. The first film has obtained a public release license and is expected to be released in the summer of 2023. The second and third films are currently in post production. As the first commercial blockbuster in the history of Chinese cinema, three consecutive films will generate sustained and considerable revenue for the company.

The comedy has always been one of the most popular domestic film types, and the happy Fried Dough Twists movie "Super Family" is also favored by the industry. According to the professional version of Cat's Eye, the number of viewers for "Super Family" is close to one million, ranking first.

Box office expected to hit 15 billion yuan

The summer season is highly valued by film studios, partly because it is a longer period and has a higher number of viewers, and partly because it is also an important box office revenue period for the whole year.

According to Maoyan Professional Edition data, the summer box office for 2019, 2021, and 2022 was 17.778 billion yuan, 7.381 billion yuan, and 9.135 billion yuan, respectively, accounting for 27.7%, 15.7%, and 30.5% of the total box office for the year. This year, as the first complete summer season after the adjustment of epidemic prevention and control policies, has attracted market attention.

From the perspective of the number of viewers, the summer season is also an important period. In 2019, the number of viewers during the summer season reached 502 million, 2021 was 202 million, and 2022 was 233 million. "Although the recovery situation after the Spring Festival in 2023 is not as expected, the supply of heavyweight films is sufficient from this year's summer season. Domestic films have gathered four of China's most powerful box office actors, including Shen Teng, Wu Jing, Huang Bo, and Wang Baoqiang, as well as imported films such as" Flash "," Crazy Element City ", and" Mission Impossible 7 ". The sufficient supply of heavyweight films is expected to drive the recovery of viewers," said Yang Aili, Chief Analyst of CITIC Securities Media.

According to the statistics of the Cat's Eye Professional Edition, the box office of the Dragon Boat Festival films reached 900 million yuan this year, achieving the second best result in Chinese film history at the Dragon Boat Festival box office. At present, the box office of summer films has also exceeded 7 billion yuan, and multiple analysts expect it to hit 15 billion yuan.

It is worth mentioning that the box office in the first half of this year has exceeded 26 billion yuan, and the film and television industry continues to recover. According to statistics from the National Film Administration, as of June 30, the total box office of films in 2023 was 26.271 billion yuan, an increase of 52.91% compared to the box office performance of 17.181 billion yuan in the first half of 2022. Among them, Man Jianghong ranked first with a box office of 4.544 billion yuan, and Wandering Earth 2 ranked second with a box office of 4.029 billion yuan.

Multiple institutions are optimistic about the recovery of the film and television industry

Since the beginning of this year, the media sector has shown strong performance. In addition to the potential of AI technology to support industry development, the recovery of the film and television industry is also an important reason for the rise of the media sector.

According to the prediction of Western Securities, as the pace of domestic film production returns to normalcy and imported films are gradually introduced, the film market is expected to experience a double boost in supply and demand in 2023. The expected box office for the whole year is between RMB 45-50 billion, recovering to the level of 70% -80% in 2019.

Tianfeng Securities is also optimistic about the growth of film and television performance in 2023. Tianfeng Securities stated that the film market is showing a trend of recovery in 2023. From the perspective of supply and demand, on the one hand, with the optimization of epidemic prevention policies and the normalization of offline activities, the demand for audience viewing is expected to rebound; On the other hand, in terms of the content of the currently scheduled films, under the backlog of projects and new content supply in previous years, the content supply is relatively abundant, the themes are rich, and the normalization of imported films is returning, which is expected to fill the box office gap.

Wanlian Securities also stated that with the comprehensive resumption of cinema operations, high-quality films have been scheduled for release one after another, coupled with a surge in audience enthusiasm for watching movies. In 2023, the film industry has clearly recovered, and the box office during the Dragon Boat Festival period is considerable. With the subsequent implementation of high-quality films for summer and National Day periods, and the injection of high-quality foreign films, it will lead the film and television theater market to continue to recover.