The commercial value of the Women's World Cup is rapidly increasing! These giants have joined one after another, with bonuses skyrocketing to nearly 800 million yuan. Attention | Women's Football | Bonus
Currently, the 2023 Women's World Cup, jointly hosted by Australia and New Zealand, is underway. In addition to the intense competition itself, the prize money outside the arena is also highly anticipated. The total prize money for this Women's World Cup reached $110 million, more than three times that of the previous edition. How are these bonuses distributed? How much money can players really get in their hands?
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![The commercial value of the Women's World Cup is rapidly increasing! These giants have joined one after another, with bonuses skyrocketing to nearly 800 million yuan. Attention | Women's Football | Bonus](https://a5qu.com/upload/images/eeaa4aaf555c6390c718c08cae2ba4be.jpg)
Unlike previous editions where all bonuses were distributed to the participating teams in the Football Association, more than half of the bonuses in this Women's World Cup will be directly distributed to the participating players. Even if they stop in the group stage, each person can still earn at least $30000; The champion team can earn $270000 per person; Other players can earn between $60000 and $195000 based on their performance. Many analyses have pointed out that considering the current average annual salary of $14000 for female football players worldwide, this new bonus distribution method will have a significant impact on their lives and career development.
In addition, FIFA has allocated $30.7 million to help 32 teams prepare for the competition, and the participating players' clubs can also receive subsidies from the $11.5 million fund. FIFA's total expenditure in this Women's World Cup exceeded $150 million.
![The commercial value of the Women's World Cup is rapidly increasing! These giants have joined one after another, with bonuses skyrocketing to nearly 800 million yuan. Attention | Women's Football | Bonus](https://a5qu.com/upload/images/5bc49032cc76ca12df046ef07bb83e82.jpg)
From a historical perspective, the Women's World Cup began in 1991 and it was not until 2007 that bonuses were first established. In recent years, with the increasing attention, the prize money of the Women's World Cup has also been rapidly increasing, but there is still a significant gap compared to the men's football team. The prize money of 10.5 million US dollars for this year's women's World Cup champions is only a quarter of the 2022 Qatar World Cup champions.
FIFA President Ivantino has stated that their goal is to achieve equal prize money for the men's and women's football World Cups in 2026 and 2027.
![The commercial value of the Women's World Cup is rapidly increasing! These giants have joined one after another, with bonuses skyrocketing to nearly 800 million yuan. Attention | Women's Football | Bonus](https://a5qu.com/upload/images/38500b0247079370b49685b73e5eaca4.jpg)
The booming development of women's football has attracted increasing attention and commercial value
△ Video from CCTV Finance's "Tianxia Finance" program
![The commercial value of the Women's World Cup is rapidly increasing! These giants have joined one after another, with bonuses skyrocketing to nearly 800 million yuan. Attention | Women's Football | Bonus](https://a5qu.com/upload/images/f439c3b30d97ff91bfb984798ff65fce.jpg)
Some analysts believe that the significant difference in bonuses between the Women's World Cup and the Men's Cup is due to the weak commercial value of the Women's World Cup. But there are also views that in recent years, women's football has been flourishing, with a rapid increase in attention and commercial value.
A recent promotional video in France has attracted widespread attention. The first half of the video appears to be a collection of exciting goals from the French men's football team, including number 7 Griezmann and number 10 Mbappe. However, there is a reversal in the second half of the video. The production team used techniques such as AI face swapping, but in reality, the women's football players were the ones who made those brilliant moves. At present, this promotional video has received approximately 5 million views.
![The commercial value of the Women's World Cup is rapidly increasing! These giants have joined one after another, with bonuses skyrocketing to nearly 800 million yuan. Attention | Women's Football | Bonus](https://a5qu.com/upload/images/9625412d16b02c6e07551ecb32affb33.jpg)
Some argue that the low attention and weak commercial value of women's football around the world is largely due to a lack of media promotion. According to a report released by Nielsen in July, surveys have shown that many viewers actually want to watch women's sports games such as women's football and basketball, but find it difficult to obtain relevant information from the media and there is no place to watch live matches.
The report mentions that in recent years, the British Broadcasting Corporation has increased its coverage and broadcasting of women's football matches. From 2015 to 2022, the number of spectators for the Women's World Cup and European Championship in the UK has increased from over 10 million to over 50 million. The main sources of new audiences are women over 35 years old and young men. FIFA claims that the viewership of the Women's World Cup has reached 50% -60% of that of the men's football team.
![The commercial value of the Women's World Cup is rapidly increasing! These giants have joined one after another, with bonuses skyrocketing to nearly 800 million yuan. Attention | Women's Football | Bonus](https://a5qu.com/upload/images/943930955ec5dfaac5e0376db1e03eb0.jpg)
In terms of sponsorship, in recent years, more and more companies have started to favor women's football. In June of this year, Amazon announced that it had become the official partner of UEFA Women's Football Tournament, sponsoring the 2025 Women's Football European Championship, marking Amazon's first sponsorship of a major international sports event. According to FIFA data, the number of sponsors for this year's Women's World Cup has reached 20, with newly added companies such as Unilever and Binke.
In some countries, the commercial value of women's football has basically reached the same level as that of men's football. According to a report from the American Football Association, the women's football team in the United States generated $50.8 million in revenue from their matches three years after winning the 2015 World Cup, while the men's football team generated $49.9 million in revenue during the same period, which is basically the same. In May 2022, the American Football Association announced that male and female national team members will receive equal pay for equal work, with bonuses evenly distributed.
![The commercial value of the Women's World Cup is rapidly increasing! These giants have joined one after another, with bonuses skyrocketing to nearly 800 million yuan. Attention | Women's Football | Bonus](https://a5qu.com/upload/images/8c1dc567b11df69c6fb392556443fb81.jpg)