The Chinese market is not only a sales market, but also a pioneer market for innovation - Interview with Gao Le, President and CEO of BMW Group in Greater China, Germany | BMW Group | Sales Market
Berlin, June 19th (Xinhua) - Interview: The Chinese market is not only a sales market, but also a pioneer market for innovation - Interview with Gao Le, President and CEO of BMW Group in Greater China, Germany
Xinhua News Agency reporter Zhu Sheng
Gao Le, President and CEO of BMW Group in Greater China, recently stated in a written interview with Xinhua News Agency that the Chinese automotive industry has undergone profound transformation and transformation. The Chinese market is not only a sales market, but also a pioneer market for innovation.
Gaole stated that China has become the world's largest market for new energy vehicles, leading the world in battery manufacturing, electric vehicle components, and other aspects. The high-quality development of the Chinese market will give rise to many new areas of development, which will bring more opportunities for cooperation between Chinese and German enterprises.
At present, BMW Shenyang production base is the largest production base of BMW Group in the world. BMW Group has also established the largest R&D and digital system outside of Germany in China. Gao Le said that for BMW Group, China is not only the world's largest single market, but also an important source of innovation. BMW needs to fully leverage China's leading position in innovation, continuously promote technological innovation, and truly achieve "in China, for China, and for the world.".
Gao Le pointed out that sustainable development and green economy will become more important and bring more opportunities. Circular economy is also one of the areas for cooperation and win-win outcomes between Germany and China.
At present, BMW Group has over 460 local suppliers in China. Gao Le said that on the one hand, BMW will bring a large amount of advanced technology to China, achieve win-win cooperation with more local suppliers, and jointly promote the development of industrial clusters; On the other hand, BMW will also fully leverage China's leadership in electrification, digitization and other fields to promote technological innovation and high-end intelligent manufacturing, and achieve high-quality development.
It is understood that BMW Group has four innovative research and development bases in Beijing, Shanghai, Shenyang, and Nanjing in China, as well as Lingyue Digital Information Technology Co., Ltd., which focuses on improving the digital experience of consumers.
Gaole introduced that in the past three years, the number of BMW's R&D team in China has tripled. Nowadays, BMW has over 3200 designers, engineers, new energy vehicle and software experts in China, who work closely with Chinese technology partners to jointly create cutting-edge innovative technologies, all of which reflect our high-quality development in innovation.
Gaole also stated that China is the main driving force for global innovation, and BMW Group is confident in the medium and long-term development of the Chinese market. The BMW Shenyang production base has received a cumulative investment of nearly 100 billion yuan since 2010. The joint venture company BMW Brilliance has extended its contract to 2040, fully reflecting BMW's determination to deeply cultivate the Chinese market.
"We believe that further expanding opening up to the outside world will bring about mutual benefit and win-win results, which not only helps to cultivate a strong market, but also helps to promote high-quality economic development," said Gao Le.