The brand output adopts a direct sales authorization model. The current and future of Zibo barbecue: There are thousands of barbecue shops in Zibo, and the high-quality development of the barbecue industry in Zibo. Department Responsibility List | Zibo | Brand

"How long can Zibo barbecue continue to be popular? How can the government and the people of the city maintain the sustained popularity of Zibo barbecue? What kind of consumption and industry chain can Zibo barbecue extend?" Recently, Wang Yahua, a member of the Zibo Municipal Committee of the Chinese People's Political Consultative Conference in Shandong, asked in a proposal.

In response, the Zibo Municipal Bureau of Commerce revealed that according to work arrangements, the Municipal Bureau of Commerce convened a special "Zhuge Liang" meeting on "Zibo Barbecue Brand Output" with the Municipal Barbecue Association and Zibo Cultural Tourism Group, to discuss the next steps of Zibo Barbecue brand output and form preliminary opinions.

According to the Zibo Municipal Bureau of Commerce, there are currently three main types of Zibo barbecue brand export models: first, association members who export Zibo barbecue brands in other places through franchising, direct sales, joint operations, etc., need to report to the Municipal Barbecue Association; The second is to authorize the Zibo Chamber of Commerce outside the city to establish a local branch or agency of the Zibo Barbecue Association, absorb members, and implement promotion and supervision responsibilities; Thirdly, relying on various barbecue shops of the association, we will establish 3-5 Zibo Barbecue Light Cavalry Troops to carry out corresponding cooperation and promotion for Zibo Barbecue going global, and participate in various food festivals, music festivals, and other activities in various regions. According to the Municipal Bureau of Commerce, after the application for the collective trademark of "Zibo Barbecue", the Zibo Barbecue brand will adopt a direct sales model and a brand authorization model for external export. At the same time, it will strengthen the supply chain distribution to provide raw materials for relevant stores and establish a logistics supply center.

Ren Jixue, a member of the Zibo Municipal Political Consultative Conference, also pays attention to Zibo barbecue.

In his proposal, he suggested that in order to ensure that the popularity of Zibo barbecue does not decrease and the effect continues, it is not only necessary to provide supporting services, but also to tightly grasp the urban traffic with innovative thinking. Today, with the increasing popularity of music festivals, taking advantage of the opportunity for barbecue to become popular, we will plan to hold a distinctive Zibo Youth Music Festival as soon as possible, which will further form a strong cultural driving force to accelerate the rise of Zibo, stimulate youth vitality, and lead the city to unleash diversified consumption potential.

The Zibo Municipal Bureau of Commerce stated that the next step will continue to focus on promoting consumption, including creating new consumption scenarios, vigorously exploring and revitalizing "Zibo time-honored brands", and vigorously developing the exhibition economy; Develop new consumer formats, enrich night food, night tours, night shopping, night entertainment, and night shows; Developing high-end consumer quality consumption, vigorously developing the first store economy, and improving consumption levels and levels.

It is worth noting that in the response to the above proposal, the Zibo Municipal Bureau of Commerce also revealed the development of Zibo barbecue: compared with before Zibo barbecue became popular, the number of operating barbecue shops increased from 1122 to 2243; The number of small cake manufacturers has increased from 4 to 66; The number of wholesale stores for poultry and animal meat products has increased from 213 to 316.

In addition, with the continuous increase and stabilization of the number of people coming to Zibo, the consumer market in Zibo has shown active performance. In the first quarter, the total retail sales of consumer goods in the city reached 31.36 billion yuan, a year-on-year increase of 8.3%, which is 2.7 percentage points higher than the average growth rate in the province and ranks fifth in the province. From the reported situation, the sales of retail, accommodation, and catering industries above the limit increased by 13.4%, 39.3%, and 26.5% year-on-year from January to May, respectively. From January to May, the zero amount of social insurance completed was 18.57 billion yuan, a year-on-year increase of 13.4%, ranking third in the province according to feedback from the provincial department.

According to the response, the previously established "Zibo Barbecue" consultation joint meeting mechanism was adjusted to "Zibo City Boosting Consumption Joint Meeting Mechanism" in mid April based on changes in the situation and work needs. Offices and 10 specialized work teams were established and centralized, and corresponding work mechanisms were also established in various districts and counties. The mechanism daily summarizes the work situation of each specialized team, compiles work briefings, and provides reference for leadership decision-making, effectively ensuring the healthy development of "Zibo Barbecue" and boosting the effectiveness of consumption work.

In order to standardize the healthy development of the industry, the Zibo Municipal Bureau of Commerce has taken these measures: firstly, to establish the Zibo Barbecue Association, promote the registration of the collective trademark "Zibo Barbecue", and organize the formulation of group standards. The work requirements were conveyed through the Association in a timely manner, and various barbecue businesses were successively issued with initiatives such as strengthening self-discipline and standardized operation, banning the sale of Baijiu, and avoiding noise nuisance during the college entrance examination.

The second is to implement the "one shop, one code" system, promote eligible barbecue shops to settle on the "Smart Zibo Barbecue Service" platform, and facilitate consumer evaluation or complaints.

Thirdly, in response to the main issues arising from "Zibo Barbecue", we will study and issue notices prohibiting the unauthorized construction of barbecue cities and preventing noise disturbance to the public. We will take the lead in formulating institutional measures such as the "Implementation Opinions on Further Optimizing the Consumer Environment", the "List of Responsibilities of Zibo Barbecue Industry High Quality Development Departments", the "Operation Standards for Barbecue Stores", and the "Measures for Handling Illegal Operation of Barbecue Stores".

In addition, the Municipal Bureau of Commerce has issued a notice requiring all barbecue shops to strengthen the maintenance and cleaning of stoves and exhaust fans, as well as fire safety. Within one day, 4640 carbon monoxide alarms and 4497 exhaust fans will be installed in 2896 barbecue shops throughout the city, and personnel will be specially dispatched to various districts and counties for supervision and inspection.

For the next step of the work plan, the Zibo Municipal Bureau of Commerce stated that the first is to focus on the standardized development of the industry. Give full play to the role of the Zibo Barbecue Association, accelerate the registration of the collective trademark of "Zibo Barbecue", and study and formulate brand standard output methods. The second is to do a good job in industry inspection and supervision. According to the "Regulations for the Operation of Barbecue Stores" and the "Measures for Handling Illegal Operation of Barbecue Stores", organize urban management, market supervision, ecological environment, public security and other departments to carry out special inspections of barbecue shops in areas such as location layout, noise disturbance, oil fume emissions, kitchen waste disposal, environmental cleanliness and hygiene, food safety and hygiene, price management, consumer dispute resolution, CO alarm and ventilation equipment installation. Strictly follow the "Measures for Handling Illegal Operations in Barbecue Stores" and relevant laws and regulations, and give serious punishment to illegal and irregular behaviors.