The Beauty of Countryside | She Township's "Never Nightly City" Jingning | Bonfire | She Township

Hangzhou, July 4, Xinhua or walking under the neon lights, or dancing around the campfire, or holding a book to enjoy ...... Night has fallen, she township Jingning County, the countryside, the street, the lawn, the stream, people facing the summer evening breeze, opened the nightlife.

From brightening up to "beautifying", "Wonderful Night" is constantly exciting

Strolling along the Zhongxi Village Road in Jingnan Township, Jingning She Autonomous County from south to north is the first choice for many local villagers after dinner. Cicadas chirping and frogs chirping are the key factors that attract villagers. In addition to the natural enjoyment brought by the ecological environment, the quietly lit lights are also an important factor in attracting villagers.

In the past, the lighting facilities in Zhongxi Village only had street lamps and limited brightness. Starting from 2021, Jingnan Township has started the "beautification project", while Zhongxi Village has created a Jingnan architectural style with a distinct bamboo culture and filial piety culture, making "beautification" more distinctive in Zhongxi. The exterior facade of the building has been decorated with bamboo knots, and the street facade has imitation bamboo eaves. Light strips have been laid on the buildings, river guardrails, walls, and bridges along the street. At night, the outside of the house shines with stars, becoming a unique scenery of Zhongxi Village. "We used to use flashlights when we went out at night, but now we can not only go for a walk, but also enjoy the scenery. Our village is becoming more and more beautiful," said Yang Licheng, a villager from Zhongxi Village.

At the She Family Countryside Complex in Dongnong Village, Hexi Street, the night view is also surprising. Under the night, bonfires were lit, and villagers and tourists danced to the drums, singing and shouting to ethnic music. The flames illuminated the entire night sky. Ms. Lin, a tourist who came to Jingning for the first time, said, "I have always been curious about the She ethnic group and their cultural customs. I really experienced a She ethnic group bonfire party in Dongnong, which was very interesting. The She Township at night was warm and moving."

The bustling market and the booming development of the "night economy"

Ordering dishes, taking orders, grilling skewers, checking out, and cleaning... At 7 pm, the food street at the intersection of Renmin South Road and Zhangcun Village in Hexi Street in the county town was brightly lit, with rows of colorful atmosphere lights piecing together words spanning both sides of the street, and vendors such as Lin Jinglong were busy in an orderly manner.

"The grilled chicken feet you ordered are here!" At Lin Jinglong's stall, the most popular among diners is the main grilled chicken feet. "I was' planted 'on my social media, and everyone said that the chicken feet in this restaurant are particularly delicious. Come and try them, they are indeed very good!" said diner Mao Zhiyong.

Lin Jinglong's stall has over 20 tables of customers a day at its busiest times, and sometimes it takes until four or five in the morning to close. "The government encourages the vigorous development of the 'street vendor economy', and I started setting up stalls just thinking that I have my own skills. Business is also getting better and better, and now the annual turnover is over 400000 yuan." Lin Jinglong wore a satisfied and hopeful smile on his face. In Jingning, there are many vendors like Lin Jinglong.

The impressive night economy data goes beyond that. The "POPO Baby" City Camp located on the large lawn of the community block outside Hongxing Street in Jingning has achieved over 1 million yuan in revenue since its opening in November last year, with more than half of it coming from night time. The originally open green grassland has become a new landmark for Jingning residents to relax at their doorstep, with the support of various recreational experiences such as camping islands, children's parks, trunk creative markets, and night barbecues. "Shi Zhengyong, the person in charge of POPO's urban campsite, said, 'At present, there are more than 3000 people at night in the campsite. The real peak of passenger flow has just begun, and there will be more in the future. We have also launched summer camping, barbecue, outdoor karaoke and other summer specialty projects to prepare for this.'"

Popularity has gathered, and the commercial district has become popular. In the first quarter of this year, Jingning received a total of 555000 tourists, a year-on-year increase of 14.6%; Realized a total tourism revenue of 550 million yuan, a year-on-year increase of 8.2%.

Make reading easier and share a study that doesn't close

By swiping your ID card, borrowing a card, or using a QR code, you can enter the 24-hour "non closing" study in Jingning. The study is unmanned and adopts information and electronic management, providing self-service book services such as borrowing, returning, renewing, and obtaining certificates for the public. In Jingning, there are a total of six study rooms like this.

At the end of May, the Gangshi Village Cultural Hall Bookstore located in Hongxing Street opened to the public, with over 10000 books in the library, covering literature, social sciences, art, finance, children's picture books and other content. A comprehensive range of books allows readers to explore the sea of books and enjoy the pleasure of reading. Zhang Zihong, a child living near her study, enjoys reading extracurricular books. As soon as the study opens, her father issues a borrowing card for her. "There are a lot of books here, and the variety is also very diverse. It's close to home and I can come here to read extracurricular books after finishing my homework in the evening. It's very convenient."

The opening of the study allows people to enjoy a "book like" life at their doorstep, while mobile libraries, WeChat official account, applets, Zheli Office and other application platforms also continue to enhance the "scholarly Jingning" atmosphere of reading for all. In 2022, Jingning introduced a massive amount of digital resources and reading services from databases such as the "Chinese Poetry Library," "Historical Story Library," and "Scan Code to Read Books." The number of visits to digital library resources reached over 610000, the number of downloads reached over 81000, and the number of reader circulation services reached 287000 throughout the year; 91 online and offline series of activities for nationwide reading were held around the theme of "World Book Day", with 14378 participants; 93 lectures, exhibitions, and training sessions were held, with 36234 participants.

As the night deepens while reading, no matter how late it is, there is always a fragrance of books and a light shining through the window lattice of the study, infiltrating the cultural atmosphere of She Township.

Written by: Wang Jinglu, Liu Ting

Image provided: Propaganda Department of Jingning County Committee