That's really scary, People's Daily commented: rendering the "most terrifying summer vacation" video | children | summer vacation
Recently, a large number of marketing videos titled "The Scariest Summer Vacation of XXX" appeared on the platform. In the video, every summer vacation is portrayed as a crucial moment of being "abandoned" and "catching up quickly". If a child "doesn't work hard during the summer vacation", they can only "become an apprentice and feel sad". Then, they began to sell coaching courses and textbooks. When blatant business logic is packaged as educational logic and marketed as good for children, it is even easier for some parents who are unaware to blindly follow the trend.
The reason why there is such a market for selling educational anxiety is multifaceted. Some parents express that they are experienced individuals who are well aware that education will affect their children's future development. If their children do not join or keep up, they will lose at the starting line. There are still many parents who do not want to burden their children too much, but in the discourse shaped by marketing videos, in comparison with surrounding children, and even in the "reinforcement" of some teachers, they are also coerced, allowing their children to embark on the path of blind tutoring. Whether it is suitable for children or not, let's not say for now. If someone else makes it up, we have to make it up. This is the mentality of many parents nowadays.
Good education is not about selling anxiety, but about giving hope. The essence of education is not to compare children with others, but to encourage them to surpass themselves, constantly grow, and meet their best selves. In the era of rapid technological iteration, higher requirements are placed on people's comprehensive qualities, especially their lifelong learning ability. But blind "chicken babies" may hinder the development of this ability, even stifle children's thirst for knowledge and curiosity, and in the long run, may also affect children's mental health.
There is no simple solution to complex problems. The implementation of the "double reduction" policy has been nearly two years, and to further avoid education "internal competition", regulatory efforts need to be coordinated. At present, the Cyberspace Administration of the Beijing Municipal Party Committee has launched a special campaign to rectify the "most terrifying summer vacation" network negative information. From July to August, the Ministry of Education decided to carry out the 2023 Summer Special Action on "Supervision and Protection of Seedlings" for off campus training nationwide. Related short video platforms have also announced that they will crack down on content related to sales anxiety. All parties working together will create a better environment for primary and secondary school students to spend a healthy, safe, and happy holiday.
Education is a slow art, growth is a long journey. Exercise for one hour every day, help with household chores, learn a new skill, cultivate a new interest... Helping children scientifically and reasonably plan their summer study and life, and returning happy, fulfilling, and meaningful moments to children is the correct way to open up holidays.
