Textbooks transform into "travel guides"! Textbook tour becomes a new fashion form for summer | Culture | New Fashion
Summer vacation has arrived, and relevant cultural and tourism units such as state-owned art troupes and cultural venues in various regions have launched various characteristic cultural activities to accurately connect with the cultural needs of young people, allowing them to deeply participate and receive the nourishment of culture and art unconsciously.
Summer performances are rich and excellent cultural works are delivered to children's side
The children's play "East China Sea Mermaid" is a classic play of the Chinese Children's Art Theatre. This time, as one of the "Sino American Youth Drama Theme Research and Learning Projects", the play was newly performed by 15 American high school students in Chinese and ballet forms. It was also the opening performance of the 12th China Children's Drama Festival, showcasing the innovative expression of Chinese classics from different cultural perspectives and artistic forms to the audience.
The 12th China Children's Drama Festival will invite 41 children's drama groups from 24 domestic and foreign countries to perform 262 shows in a period of 37 days. The performances will be held in Beijing, Chengdu, Jiaxing, Changzhou and other places, benefiting children and young audiences through online and offline integration, as well as performance and broadcasting.
The 2023 Summer Art Festival, which runs through the entire summer, will be held simultaneously in Beijing, Tianjin, Hebei and other places. In addition to performances in various art genres such as concerts and traditional Chinese opera, art summer camps such as pipa and Peking Opera have also been launched. Students are divided into different classes based on their age and level to cultivate their artistic literacy. In addition, art activities such as the Voice of the Four Seas and Chinese Music Marathon held during the summer vacation will combine performances and lectures to immerse children in artistic education.
Xu Jian, the person in charge of the 2023 Summer Art Festival "Opening the Door to Art": Now our audience is not just taking a look, but also wanting to have a very deep understanding, including the stories behind our folk music, and understand these traditional cultures. Therefore, we can give children not only to watch, but also to personally experience.
Traveling with textbooks to integrate knowledge and action is more efficient
This summer, characteristic tourism products such as "textbook tours" have also become one of the most popular parent-child travel products. Parents and children "choose travel locations based on the events and scenery in textbooks", and experience the cultural background and historical allusions in textbooks on site.
During the summer vacation, several scenic spots and the hometown of historical celebrities that appeared in primary and secondary school textbooks in Jiangxi Province have become popular tourism resources for textbook tours.
In Fuzhou, parents and children deepened their understanding of Tang Xianzu, a Ming dynasty opera master, by watching immersive live performances and visiting opera museums. The Tengwang Pavilion Scenic Area in Nanchang has also attracted many students to come and experience the attractions they have learned in high school textbooks.
Tourist Chen Xijing: From the Chinese textbook to today, you can feel the charm behind this text more realistically and intimately, which feels wonderful.
Wenchuan County, Sichuan Province, has launched a series of activities called "Impressions of Yu" for the birthday of the Great Yu - a youth "textbook tour" activity, where students can learn about the life of the Great Yu in person in the Dayu Cultural Tourism Area; You can also listen to cultural experts giving lectures on the theme of "Dayu Culture" at Dayu Academy, and learn Qiang culture and Qiang embroidery production techniques from Qiang embroidery intangible cultural heritage inheritors at the Qiang Embroidery Creation Center.
According to summer travel data from multiple online travel platforms, it is predicted that after entering July, "textbook tours" containing cultural attractions will be popular among students and parents, with a year-on-year increase of 480% in search volume for related keywords.
In addition, experts also pointed out that due to the overlapping trend between textbook tours and parent-child tours, it is more conducive to the promotion and dissemination of traditional culture.
He Zhen, Vice Dean of the School of Cultural Industry at Sichuan Tourism University and Expert in Rural Tourism Training of the China Tourism Association: Most of the summer "textbook tours" involve parent-child participation, which not only inherits our traditional culture among students, but also spreads it among parents and their groups. This also provides our traditional culture with richer carriers and a wider range of dissemination.
