Ten Thousand Possible Characteristics of Summer Night | Economy | Possibility
With the arrival of summer, the "night economy" has climbed to the C position.
"Night economy" not only prolongs consumption time and expands consumption space, but also creates rich consumption scenarios. Various regions have innovated their "night economy" gameplay, and various new "night" modes have brought 10000 possibilities for summer nights.
01
Night Tour "Garden"
What is the experience of appreciating Suzhou gardens in the darkness?
"In the darkness, the Humble Administrator's Garden under the light and shadow is like a dream, completely different from during the day. Each batch of tourists only has more than 20 people, and in the quiet atmosphere, one can trace the elegant garden life of the ancients." A tourist said after finishing his "Humble Administrator's Elegance" trip to Suzhou Humble Administrator's Garden.
"Humble Administrator Asks for Elegance" is a nighttime amusement park project launched by Suzhou Humble Administrator's Garden in 2020, which combines multimedia technologies such as sound, light, and electricity with garden landscapes for artistic creation. Tourists wear wireless earphones and follow the tour guide holding a small lantern on a "time traveling" journey amidst the flickering lights, walking through the centuries old historical context of Humble Administrator's Garden and admiring a three-dimensional landscape painting of Jiangnan.
Suzhou is a famous tourist city. Since the release of the Implementation Opinions on Accelerating the Development of Suzhou's Nighttime Economy in 2020, Suzhou has been committed to integrating cultural and tourism resources and stimulating the vitality of the nighttime economy. Suzhou's major gardens have launched immersive night tour garden projects based on their own characteristics. You can also enjoy Kunqu opera and Pingtan in the Netmaster Park, watch the 3D Tower Film Show in Huqiu, and experience the bustling "flower market lights like day" at the Panmen Lantern Festival
The Tiger Hill Pagoda with its shimmering shadow
Night tours in the "garden" can also be in the animal and plant garden.
As night fell, the Shanghai Wildlife Park could only hear the sound of frogs and insects. Several cruise ships slowly advanced, and on both sides, there were often colorful American red ibises, cute water dolphins, mischievous black capped hanging monkeys, elegant golden monkeys... They were lazy during the day and reached their most energetic time every day.
This is the "Zoo Wonderful Night" event at Shanghai Wildlife Park. In recent years, the park has launched night tour activities such as "Dusk Shuttle" and "Water Exploration". Tourists take cars and boats to tour, which not only ensures the travel experience but also controls the impact of night tour activities on animals to a relatively low level.
In recent years, parks or attractions such as Shanghai Botanical Garden, Shanghai Zoo, Chenshan Botanical Garden, Gongqing Forest Park, Shanghai Binjiang Forest Park, and Shanghai Wildlife Park have all launched unique night tours based on their own characteristics, including "Animal Wonderful Night", "Secret Night Elf Visit", "Exploring Night Forest", and so on, greatly enriching everyone's night travel experience.
When it comes to night tours, how can we not mention the wonderful nights in museums?
Carrying out night club cultural activities is a new attempt by museums in recent years. On the evening of this year's Dragon Boat Festival, the Henan Museum opened to the public for the first time at night, launching a themed event called "Dragon Boat Festival Night without Central Festival". 1000 tickets were sold out in less than two minutes.
In order to immerse the audience in the charm of museum night tours, the Henan Museum adopts a "exhibition+characteristic activities" approach. Not only has it carefully selected three exhibition halls related to the Dragon Boat Festival for opening, but it has also carried out colorful projects such as the "Huafu Laichao" dressing show, the Chinese ancient music Dragon Boat Festival poetry and music festival, the "Gourmet Gourmet Food Collection", as well as in-depth experiences such as tea ordering in the Song Dynasty and the Dragon Boat Festival fragrance path.
The opening of nightclubs in museums not only meets people's spiritual and cultural needs, but also enhances the diversity of the "night economy". At the night court of the Henan Museum, many spectators are "buying and selling" at the "Gourmet Food Collection" and cultural and creative market.
Experts say that museums can expand, add value, and upgrade their cultural space by opening up night tourism. How to make museum nights more wonderful? We look forward to museums actively innovating.
02
Night movement force
During the day, the city is busy and tense, but at night, as the summer heat dissipates, more and more urbanites choose to leave their homes and let the dopamine of exercise drive away the hard work of the day. While burning calories, sports consumption adds vitality to the nighttime economic recovery.
In recent years, "night riding" has become a beautiful scenery in various cities. At the riverside cycling line in Pudong, Shanghai, you can always see beaded cycling enthusiasts at night. In Beijing, along Chang'an Street, along the Liangma River, and along the Second Ring Road water system, there are popular night riding spots, with a large number of night cycling teams.
"In the evening, when the mobile phone group greets, everyone goes out." A person in charge of the cycling club introduced that "you will experience the feeling of everyone taking turns to break the wind, share the splendor of the city's night scene, and the joy of spending together after sports."
Night riding not only drives nighttime consumption, but also brings considerable growth space to industries such as bicycle manufacturing, cycling shoes and clothing, and cycling accessories.
Some people ride freely on the streets, while others sweat in the gym. As the temperature rises, sports venues across the country are adopting a "night mode".
CCTV reporter learned from a basketball park located in Haidian District, Beijing that since May, more than 1000 people have come here to play basketball every night from 6pm to 10pm.
At the Shanghai Swimming Pool, on weekday evenings, the pool is already crowded with people. The staff explained that during the period of only 3 to 4 hours in the evening, the number of people swimming accounts for 40% to 50% of the entire day.
"Burning calories" has activated the urban night economy, while hot events such as "village BA", "village supermarket", and "village volleyball" have brought more possibilities to the rural night economy.
After the "Village BA", this summer, the football match "Village Super" in Rongjiang County, Guizhou has become popular on the internet. The players on the field are fighting hard, and 40000 to 50000 people outside the field are cheering and cheering, creating an atmosphere no less than that of a professional football game.
In order to facilitate visitors from other places to watch the game, the schedule design of Rongjiang "Village Super" focuses on the concept of "Super Saturday Football Night", attracting many fans from outside the province to watch the game, driving the economic development of local tourism, catering, accommodation, cultural and creative industries, and agricultural products.
In May this year, the Guizhou "Village Super" football tournament began. According to statistics from the Rongjiang County government, the "Village Super" event attracted more than 420000 tourists within a month. In May this year, Rongjiang County saw a year-on-year increase of 39% in tourist reception, achieving a comprehensive tourism revenue of 1.241 billion yuan, a year-on-year increase of 52%.
Similarly popular is "Village Volleyball". Recently, the 2023 Hainan Township Volleyball League kicked off with excitement. Players raise fish during the day and play football at night, while fans spontaneously come from all over the country to watch the game. Folk volleyball not only ignited the enthusiasm of the masses for participation, but also ignited the development of local tourism and related industries.
The hot sports atmosphere has gathered popularity and also driven the development of industries such as catering, shopping, and entertainment. Sports are becoming a consumption trend.
03
A city that never sleeps
Many cities are no longer limited to individual scenic spots or commercial districts, but are laid out from the overall perspective of the city, polishing the golden signboard of "night economy".
What cities do you think of when it comes to the city that never sleeps?
Recently, relevant institutions released the China Urban Nighttime Economy Index, which integrates six dimensions of data, and Shanghai remains the top ranked city in the country. The night economy has become a new growth pole for consumption in Shanghai.
In June this year, Shanghai launched the Nightlife Festival. In order to enrich the new scenes and landmarks of nightlife, Shanghai has selected 100 good places for nightlife, launched more than 200 special activities, and also released the "Shanghai Trendy Nightlife Guide", providing consumers with diversified and precise consumption strategies.
The Nightlife Festival has become an important platform to showcase new formats, models, scenes, and vitality in Shanghai, effectively enhancing the popularity and confidence of nighttime consumers. As of June 25th, the total nighttime consumption in Shanghai in June reached 42.746 billion yuan.
The night economy is a characteristic economy, and the city's characteristic culture is a rich mine for developing the night economy. From the Eternal City of the Tang Dynasty to the Twelve Hours of Chang'an, from the Little Sister of the Tumbler to the Secret Box of the Prosperous Tang Dynasty, relying on the urban heritage of Xi'an, the capital of the Han and Tang dynasties, "Night Chang'an" has frequently gained popularity.
Recently, Xi'an has introduced incentive policies and measures to further activate the vitality of the night economy. Xi'an has launched a two month "Chang'an Night · Night Without Central" night consumption season, with more than 150 night consumption promotion activities. A number of night consumption gathering areas, night consumption landmarks, and night consumption internet celebrity check-in points have been announced, and the "Xi'an Night Consumption Strategy" and "Xi'an Night Consumption Handdrawn Map" have been compiled to provide night consumption guidance for citizens and tourists.
Watch the flourishing Tang Dynasty in Xi'an and savor the Song Dynasty's charm in Hangzhou. Recently, Hangzhou launched the "Hangzhou Wonderful Night" event.
A total of 19 exhibition units and 50 interactive experience projects are set up along the Deshou Palace - City Chronicles Museum - Qinghefang Gulou Square - Hangzhou Museum - Wushan Square, including palace lantern night tours, Song porcelain Song banquets, and tea tasting, to immerse everyone in the Song style and charm.
In order to further brighten the "night" of TESCO Group, Hangzhou Municipal Bureau of Commerce recently officially issued the Implementation Plan on Building a "Night Inn · Tesco Hangzhou". According to the "Plan", focusing on how to develop the night economy, Hangzhou will focus on doing a good job in "midnight" articles, including encouraging each main urban area to identify a district level "midnight" economic agglomeration demonstration block, publishing the "Top 10 Night Landmarks of Hangzhou" and electronic maps of night economy consumption, and so on.
"Sunset Night Market" in Hangzhou Zhejiang Agriculture Dongchao Art Park
This summer, a new "night" trend has emerged, and the "night economy" is full of excitement, further awakening new vitality in the Chinese consumer market. The more night, the more beautiful, the more exciting!
Producer | Li Zhe
Editor in Chief | Wang Xingdong
Author | Xie Yujie
Proofreading | Zhang Tianyu
Partial image sources | Visual China
