Talking about "Atmosphere" (Jin Tai Essay)
It's early autumn, so I made plans with two or three friends to find a tea room and savor a cup of tea amidst the sound of the guqin. The strong atmosphere adds a touch of liveliness and comfort to the autumn leisure life. In recent years, from taking photos to dressing up, from dining to traveling, atmosphere has become a hot topic that people talk about.
What is atmosphere? Tailor measures to local conditions and vary from person to person. Being in the blue sky and green grass, watching the clouds rolling and relaxing in the sky, is the atmosphere pursued by camping; The bright sunshine, cool swimming pool, and cold drinks in hand all together create a summer atmosphere... It can be said that the atmosphere is not only an indescribable emotion and atmosphere, but also a tangible and tangible thing, but essentially an aesthetic need and a charm of life.
Throughout history, there is a fascinating atmosphere in the excellent traditional Chinese culture. Looking through the literary selections and poetry collections of ancient people, one can feel beautiful artistic conception everywhere. Holding a qin and opening a wild room, carrying wine to lovers. Under the moonlight of the Lin Tang flowers, it feels like a family in spring, which is similar to today's travel and leisure activities. "Green Ant New Fermented Wine, Red Mud Small Stove. In the evening, if it snows, you can drink a cup without any", which is similar to the popular taste of drinking tea by the stove in recent years. The difference lies in the fact that ancient people captured the artistic conception of "fleeting objects", which we call atmosphere; The ancients resorted to writing, but we often used cameras to capture beautiful moments.
Today, creating a sense of atmosphere and enjoying it has increasingly become a way to pursue a better life, and is a microcosm of more and more people's consumption upgrading. With the great abundance of materials, consumption places more emphasis on quality and individuality, and simple product consumption is shifting more from offline to online. Traditional businesses are seeking new "trends". A good atmosphere allows people to gain full emotional value in immersive experiences, create new needs in physical and mental pleasure, and open up innovative paths for the transformation and upgrading of traditional businesses. "A thousand dollars are hard to buy, but the heart is good" unlocks more novel and sustainable consumption scenarios, provides more beautiful and unforgettable consumption experiences, and "atmosphere economy" will also become the engine for expanding and strengthening new consumption.
As a new track of consumption, the "atmosphere economy" is still in its infancy and requires multiple nurturing efforts to promote its development. The emphasis of "atmosphere economy" is on the personality and quality of the atmosphere. How to avoid the evolution of thousands of uniform "assembly line operations" under the influence of traffic, which harms the key competitiveness of the experience? How to regulate the business model of "atmosphere economy" that focuses on consumer experience so that consumers can have the insight to identify traps before consumption? The relaxation and comfort brought by a sense of atmosphere are priceless, while the consumption of enjoying a sense of atmosphere is valuable. How to optimize regulation so that the seeds of innovation can grow quickly without tilting, testing the wisdom of regulators.
This past summer, the Guizhou "Village Super" with a strong atmosphere has attracted many people's attention. The cheers inside the stadium are thunderous, while the "night economy" and "weekend economy" outside the stadium are thriving, and the atmosphere brings a full sense of achievement. Whether it's exploring the inner world in nature, pursuing a comfortable environment in life, or purchasing "atmosphere friendly items" such as ambient lighting and aromatherapy, the longing for beauty is everywhere, and the prospect of commercial innovation to meet this desire is vast. From this perspective, the atmosphere is not only related to personal experience, but also to the consumption potential of a large-scale market.
