Summer tourism highlights the history of "shaping tourism with culture and highlighting culture with tourism" | Tourism | Culture
Cultural Analysis
Author: Yu Wanhui
This summer's tourism has been particularly popular, with famous mountains and scenic spots crowded and difficult to obtain tickets for major museums. City walks have quietly emerged, and the public's willingness to travel is strong, with diverse tourism scenes. The development of new tourism demands and formats reflects the requirements of the times. People travel not only for leisure and vacation, but also to experience the beauty of cultural relics, understand historical and cultural heritage, and explore the Chinese cultural heritage.
Tourism is a more vivid classroom. The museum craze has heated up this summer. Some popular museums need to make appointments one month in advance due to a large number of visitors, while others have broken the tradition of closing on Mondays and extended their opening hours to meet their visiting needs. This indicates that more and more people are eager to learn about historical relics and crave the nourishment of cultural atmosphere. Museums integrate the functions of education, research, and appreciation, and can vividly depict historical scenes, thereby imparting cultural and museum knowledge and showcasing the achievements of civilization. In addition, various historical sites and cultural relics are also important basis for tracing the origin of ethnic culture, containing rich scientific research value, historical and cultural value, and artistic aesthetic value. Visitors can experience firsthand the wisdom of the ancients, the vicissitudes of history, and the weight of culture in a strong sense of presence, which elevates their cultural confidence in their hearts.
Exploring natural landscapes is also related to humanistic sentiments. On the one hand, the beauty of nature enhances the realm of personality. Liu Xie's "Wen Xin Diao Long" said, "Climbing a mountain fills one's emotions with the mountain, and observing the sea overflows one's emotions with the sea." When facing the vastness of nature, one's emotions are stimulated by it. In this kind of "integrating all kinds of interests and thoughts" viewing experience, people's souls are cleansed, they feel harmony in the beautiful scenery, and they emit a sense of awe for nature in the magnificent scenery, arousing a sense of attachment and identification with the magnificent geographical space of the motherland. On the other hand, from the perspective of humanistic geography, scenery is not only a writing of nature, but also closely related to cultural identity. Scenic imagery can be described as a "huge network of cultural encoding.". For example, the origin of the concept of the "Five Sacred Mountains" in China is related to the mountain worship of Chinese ancestors. During the unification of the Qin and Han dynasties, an order was established to worship the famous mountains and rivers of the world. The "Five Sacred Mountains" are coordinated with the Five Elements, Five Directions, Five Colors, and Four Seasons, echoing each other on a vast and unified territory, symbolizing the sublimity and stability of Chinese civilization, and becoming a geographical symbol. Therefore, natural mountains and rivers become "scenery" and are given meaning by culture. When tourists step on the mountains and rivers of their motherland, they will not only appreciate the beauty but also personally perceive the cultural heritage and receive rich humanistic information.
People reciting traditional Chinese poetry and prose in scenic spots reflects the important connection between scenery and literature. Nowadays, it is often said that "follow Tang poetry and Song lyrics to travel". Scenery is the source of inspiration for artistic creators, while culture constructs the framework of meaning for scenery. The poetic and picturesque beauty of Chinese scenery is an aesthetic experience full of cultural value. The famous poems and phrases that have been passed down for thousands of years are the aesthetic discourse of a great nation, which closely connects the scenery with national cultural identity. People immerse themselves in picturesque scenic spots, revisiting literary works during their travels, immersing themselves in the beauty of Chinese civilization, arousing romantic feelings, and thus forming a more enduring bond with their cultural traditions.
Therefore, tourism not only transcends geographical space, but also facilitates the inheritance of cultural memory. Tourists cross urban and rural areas, travel through the south and north, and come into contact with diverse ecological systems and cultural forms, gaining a deeper understanding of the vast territory and abundant resources of the motherland. And cultural memory is rooted in this "awakened space", whether it is natural landscapes, cultural relics, or daily entertainment experiences, it is a field for preserving and strengthening cultural memory. Cultural memory connects a sense of belonging and identity, integrating history into the present, preserving the vitality of tradition, and extending the Chinese cultural heritage. So, "I" became "we", and people are closely connected in their common cultural memory due to the eternal charm of excellent traditional Chinese culture.
It is in this sense that we must adhere to shaping tourism through culture, highlighting culture through tourism, and promoting the deep integration of culture and tourism. This means both the creative transformation of excellent traditional Chinese culture and innovative development. In terms of the cultural and tourism industry, it emphasizes humanistic care, adopts various technological means such as digitalization of cultural relics, and combines civilized tourism that demonstrates cultural confidence with modern oriented smart tourism, sustainably utilizing natural and historical cultural resources, and thus continuing the Chinese cultural heritage.
Guangming Daily
