Summer tourism consumption vitality radiates, and consumption momentum continues to be released
CCTV News: The summer vacation is coming to an end, and various consumption data confirms the continuous release of consumption momentum. The popularity of theaters and theaters in various regions is rising, and plays and children's dramas have sparked a trend of watching performances. Large concerts and music festivals have driven growth in tourism revenue, and immersive new business models and scenes are accelerating, continuously releasing new vitality in cultural and tourism consumption.
The hot summer performance market grossed over 3.7 billion yuan at the box office
Summer is the traditional peak season of the performance market. According to relevant data, as of 12:00 noon on August 28th, the box office of the 2023 summer performance market was 3.701 billion yuan. Among them, Beijing has launched 820 plays and more than 4600 diverse and exciting performances, which have been well received by the public.
![Summer tourism consumption vitality radiates, and consumption momentum continues to be released](https://a5qu.com/upload/images/355d136b0f5cdc512b245a418416caae.jpg)
From June to August, the number of domestic tourists reached 1.854 billion
According to the prediction of the China Tourism Research Institute, the number of domestic tourists in June, July, and August reached 1.854 billion. The continuous high temperatures during the summer have made citizens and tourists fall in love with "staying at home during the day and wandering at night", which has become the primary feature of the summer tourism market in 2023.
Integrating Education with "Travel": High popularity of summer study tours
![Summer tourism consumption vitality radiates, and consumption momentum continues to be released](https://a5qu.com/upload/images/71dd16a089224104b85ebbd4e22e89d0.jpg)
The 2023 summer study tour products are experiencing an unprecedented booking frenzy. Cultural and museum institutions such as the Palace Museum, the National Museum of China, and the Beijing Planetarium have become the most interesting summer study tour destinations for people. The popularity of summer study tours on tourism platforms has doubled compared to 2022, with a significant increase in orders for historical humanities, scientific exploration, and natural sciences compared to 2019.
Policy implementation helps cultural and tourism consumption "thrive"
To support the development of the summer tourism market, a series of supporting measures have been continuously implemented. Recently, several provinces such as Hubei and Henan have invested hundreds of millions of funds to issue special cultural and tourism consumption vouchers. Chongqing, Changsha, Guangzhou and other places are carrying out night time economic activities to unleash consumer vitality. The Ministry of Culture and Tourism held the "National Summer Culture and Tourism Consumption Season" event and implemented measures to benefit the people, such as consumption subsidies, discounts on consumption, and discounted ticket prices.
![Summer tourism consumption vitality radiates, and consumption momentum continues to be released](https://a5qu.com/upload/images/cf6663bbd1953f57d8a3c827670a2d8d.jpg)