Summer's new "night" mode stimulates new vitality in consumption | economy | vitality
As summer approaches, night food, night shopping, night tours, and night entertainment have become the choices for many people to relax and unwind. The new formats and scenes of summer night economy are becoming increasingly diverse, not only bringing new experiences to tourists and residents, but also stimulating more consumer demand and unleashing greater market vitality.
Compared to holiday consumption with abundant and concentrated time and diverse spatial distance options, daily consumption is more outside of people's "8 hours" of work. According to statistics, some large shopping malls have daily sales exceeding half of the entire day from 18:00 to 22:00. The survey report on consumption habits of urban residents by the Ministry of Commerce shows that 60% of residents consume at night. Intensive cultivation and innovation of the night economy can have a positive effect on promoting and maintaining a strong trend of consumption.
In recent years, with the continuous support of various policies, the nighttime economy has taken advantage of the situation and shown the characteristics of a hundred flowers blooming. At the same time, there have also been phenomena such as homogeneous operation, lack of distinctive features, single product and service types, and copying the trend. To make the night economy not only shine in holiday consumption, but also better integrate into daily life and attract people, it is necessary to continuously develop and expand new business formats, create new scenes, play new tricks, and shape a "new night format" worth visiting.
How can the myriad of human fireworks be different from other places? Firstly, it is necessary to transform the mindset of "people have what I have" and focus on writing about "people do not have what I have".
Night economy is both economy and life. It reflects the charm and vitality of a city or place from the side. Unlike traditional dining and shopping in the past, people have more expectations for nighttime consumption, such as scenes that combine tradition and fashion, reflecting trends and creativity. The rich and diverse "new nightlife" helps tourists perceive local culture and immerse themselves in local lifestyles. The south of the city of Tianjin's Social Mountain towards the National Theme Block has recently created a "workplace office city" with the theme of "workplace consumption", integrating cultural exhibitions, art performances, leisure and entertainment, and other formats, giving it a unique flavor.
"The new night state" is not "others", but actually originates from the local area. The "new" and "old" brands achieve mutual success, and each type of business has its own beauty. Only by taking root in the local cultural history and overlapping with multiple business models can they develop and grow. Relying on immersive experience of new scenes such as Dream Tang Pavilion and "Wind Rises Luoyang", Luoyi Ancient City adopts an innovative operation model of "simulation based reality+immersive storyline+game based interaction+experiential consumption", making the night scenic area beautiful and fun, and better meeting the consumption needs of young people, making it unforgettable to leave.
To create a unique "new night state", the key lies in adhering to the principle of "everyone has their own strengths". In this regard, it is necessary for all parties to work together, on the one hand, to integrate resources and strive for excellence, providing high-quality products that not only meet modern aesthetic needs but also present flavor and customs; On the other hand, it is to cultivate a good ecology for nighttime consumption, advocate honesty as the foundation, operate in accordance with the law, clean and green, and create a better consumption environment. Northeast Barbecue, Guangdong Sugar Water, Iron Plate Squid, Xianlao Hot Pot... In the summer bay of Zhuhai, delicious food from all over the world gathers together, although diverse and noisy, in an orderly manner, making visitors who come from afar refreshing and safe.
The closer you are to life, the more vibrant you become. In the bright or dark lights, we can experience the joy of the market, find the coolness of summer, and touch the new arteries of urban development, sharing the long-awaited beautiful life. As night falls and the lanterns begin to shine, deliciousness and beauty blend together, history and culture intertwine, and the city rises with thick smoke and fire. The colorful "new night state" makes the night even more charming.
