Summer blockbusters are coming, killing crazy! "The Disappearing She" Breaks Record Market | Film | Record
At the beginning of July, the summer film market ushered in a booming start.
On July 1st, the daily box office of the film market exceeded 400 million yuan. The head film "Disappeared She", which had been released for 10 days, had a total box office of more than 2 billion, becoming the third film in 2023 after "Man Jianghong" and "Wandering Earth 2". According to data from the Lighthouse Professional Edition, as of July 2, the 2023 summer box office has exceeded 4.725 billion yuan.
This year's Dragon Boat Festival set the second highest box office record in film history. Several industry insiders said that the Dragon Boat Festival can be seen as a "directional sign" for the summer season, and the box office prospects for this year's summer season are promising.
The popularity of top movies in the Dragon Boat Festival continues into the summer season
From this year's Dragon Boat Festival, it can be seen that top movies contributed the majority of box office revenue. Among them, "The Disappearing She" attracts a large audience with its constantly changing suspense theme. On Tiktok and Weibo, topics related to the film are also constantly fermenting. The production team behind this film has successful production experience in multiple commercial films such as "Murder" and "Detective Chinatown". Famous actors such as Zhu Yilong, Ni Ni, and Wen Yongshan have a certain number of fans.
As of 8pm on July 2nd, the box office of "The Disappearing She", which was only released for 11 days, exceeded 2.2 billion yuan, accounting for over 44.4% of the box office, breaking multiple records such as the single day box office record of summer films in the past three years and the cumulative box office record of summer drama films in the past three years. Released for 11 consecutive days, the box office exceeded 100 million yuan per day.
The other top movie "I Love You!" has also performed well in terms of word-of-mouth and box office, currently exceeding 300 million yuan, accounting for 6.4% of the box office. The director has directed films such as "Get Out of here! Tumor King", "Animal World", and "Sending You a Little Red Flower". This time, the focus is on the love of the elderly and has received high praise from the market.
Two imported films also achieved good box office results. Transformers: The Rise of the Superhero has grossed over 600 million yuan, accounting for 12.9% of the box office. Spider Man: The Universe grossed over 340 million yuan, accounting for 7.3% of the box office.
According to a media research perspective by CICC, the Dragon Boat Festival season kicked off with a good box office performance, driven by top tier films, and also boosted confidence in the recovery of box office throughout the year.
Multiple top movies are about to be released
This year's summer season, the financial appeal of top movies should not be underestimated. According to the Lighthouse Professional Edition, after the release of 58 films in June, fierce competition in the market continued. During July and August, a total of 44 films were scheduled for release, including several top tier blockbusters such as "Mission Impossible 7: Deadly Reckoning", "Fengshen Part 1", "The Supernatural Family", "In an Octagonal Cage", "Barbie", "Enthusiasm", and "30000 Miles in Chang'an".
Among them, the first installment of Fengshen, produced by Beijing Culture and others, received the most attention. The "Fengshen Trilogy" is directed by Ulsan and starring talented actors such as Huang Bo, Xia Yu, Chen Kun, Yuan Quan, and Li Xuejian. The film is based on the well-known classical Chinese novel "Fengshen Yanyi" and tells the story of a prolonged mythological war between ancestors, immortals, and demons that lasted for over 3000 years. The film will meet with the audience on July 20th.
Another movie, "Anti Drug 3: Man in the End of the World," will be released on July 6th. As of press release, the film's pre-sale box office has exceeded 7.17 million yuan. The previous films, "Anti Drug" and "Anti Drug 2: The Battle of Heaven and Earth," have had impressive box office sales. Among them, "Anti Drug 2: The Battle of Heaven and Earth" has so far been the box office champion of summer crime films in mainland Chinese film history. The leading actors of "Anti Drug 3: Man in the End of the World", such as Liu Qingyun, Louis Koo, and Aaron Kwok, are also highly attractive at the box office.
Summer season is expected to see another hit
As an important season throughout the year, the summer season is prone to producing popular films. In 2017, Wolf Warrior 2 contributed over 5.6 billion yuan in box office revenue; In the 2018 summer season, "I am not the God of Medicine" and "The Richest Man in Xihong City" contributed 3.1 billion yuan and 2.547 billion yuan respectively in box office revenue; The box office of "Nezha's Demon Child Descends" in the 2019 summer season was 5.035 billion yuan; The box office of the 2020 summer edition of "Eight Hundred" was 3.11 billion yuan.
Currently, out of the top 20 films in domestic film history, 5 are released during the summer season. The rest are 9 in the Spring Festival season, 4 in the National Day season, and 2 in other seasons. The appeal of the summer season box office is evident.
In 2018 and 2019, the summer box office accounted for 28.6% and 27.7% of the total box office, respectively. In 2022, the total box office was approximately 30 billion yuan, with the summer season reaching 9.14 billion yuan, accounting for 30.5%.