Strong return of passenger flow, with multiple business formats of Zhengda Plaza making efforts
Summer is coming to an end, and the heat of summer consumption is not decreasing. The small Lujiazui, which is surrounded by landmark buildings and large scenic spots, attracts citizens and tourists from all directions to come for sightseeing. As a consumption landmark of the small Lujiazui, the Zhengda Square also presents a hot consumption scene. Data shows that from July to August this year, the passenger flow of Zhengda Plaza was nearly 4 million, which has returned to pre epidemic levels and increased by 10% compared to 2019.
Summer tourism has brought significant growth in passenger flow, particularly in the catering, entertainment, and experiential industries.
As a unique and popular culinary treasure trove in Lujiazui, many restaurants in Zhengda Square are packed with people during the summer, and even on weekends, they are fully booked. The number of private room bookings for several Chia Tai restaurants, including the Linjiayan Chia Tai Plaza Shanghai First Store and the Jinzhilou Chia Tai Plaza Shanghai First Store, which feature a first-line river view, is increasing rapidly, requiring at least half a month or more advance bookings.
The comprehensive return of summer parent-child families and student customer groups has led to the launch of a series of linked benefits and promotional content by Zhengda Plaza during this period, helping businesses sell and driving a significant increase in consumption in retail formats such as fashion brands. It is reported that Adidas and NIKE Zhengda Plaza stores respectively took the first and second place in sales of Shanghai Taobo stores in August; Li Ning's Zhengda Plaza store ranked second in sales among Shanghai stores in August.
Zhengda Plaza, positioned as a "multifunctional living place," has also launched a diverse "consumption feast" for different consumer groups this summer. At the beginning of the summer, Shanghai's first waterfront linked limited time pedestrian street market, "Zhengda Bingou Market," was the first to make its debut. Numerous big brands and events reaped a large wave of traffic and reputation. During the 15 night market period, the passenger flow exceeded 570000, injecting a "booster" into the summer cultural and tourism economy.
Multiple world-class and national level events, including the Gundam GBWC 11th Championship, the IQOO Cup Honor of Kings National Finals, and the 2023 SSDF International Standard Dance World Open, have successively landed at the Zhengda Square, attracting many millennials and Z generations to come and experience the events on site. At present, the "Tai Ku La Market" is being launched on the 4th floor of the Golden Avenue shopping mall, leading consumers to continue experiencing summer consumption enthusiasm.
From the recovery at the beginning of the year, to the heat of May Day and Dragon Boat Festival, and then to this summer's heatwave, the passenger flow of Zhengda Square continues to show a strong trend. To welcome the upcoming Mid Autumn Festival and National Day holiday, Zhengda Plaza will gradually launch Mid Autumn Festival early bird welfare, national style themed activities, and holiday promotions, taking over the hot summer economy and using a series of consumer assistance measures to help the consumer market in a new round of enthusiasm.
Text: Zhang Shihuan
Official WeChat from Pudong
