Stimulating Cultural Vitality and Innovating Industry Development in China | Cultural Industry | Culture

More than 120000 cultural products were exhibited, with over 4 million attendees. More than 4000 cultural industry investment and financing projects were displayed and traded on site, with a total transaction volume of 3.42 billion yuan... On June 11th, the 19th China International Cultural Industry Expo and Trade Fair, which lasted for 5 days, came to an end, and the exhibition results reached a new high.

As the highest standard, largest scale, most effective and influential exhibition in the field of China's cultural industry, the Cultural Expo has become an important engine for promoting the development of China's cultural industry, an important platform for Chinese culture to go global, and an important window for expanding cultural openness to the outside world. This year's Cultural Expo consciously undertakes the new cultural mission of the new era, focuses on the high-quality development and innovation of the cultural industry, and makes new contributions to accelerating the recovery of the cultural industry and exhibition industry, and promoting the inheritance and development of Chinese culture.

The first "Digital China" exhibition area has been established, showcasing various highlights of cross-border integration of "technology+culture"

For the first time, the theme exhibition area of "Digital China - Cultural Innovation in the AI Era" has been established at this year's Cultural Expo, showcasing the latest technologies, creativity, and achievements of China's digital cultural industry in all aspects, bringing a cultural industry feast to the audience.

The main design of the "Digital China" exhibition area is the shape of a neuron cell. "This form symbolizes the underlying logic of the AI era - neural computing. Digital cultural enterprises are connected like neurons, gradually forming a complex industrial network." said Zheng Xun, the chief designer of the exhibition area.

This year's Cultural Expo will focus on organizing cultural enterprises that apply technologies such as 5G, big data, cloud computing, and artificial intelligence to participate, promoting the comprehensive empowerment of the cultural industry with digital technology. According to statistics, among the participating enterprises, leading cultural enterprises account for 70%, and over 60% of cultural products and projects make their debut at the Cultural Expo.

Open the mobile WeChat applet, you can travel through history and experience the grand view of thousands of volumes in the the Mogao Grottoes of Dunhuang; Wearing special equipment, one can hear the melodious sound of the qin in the famous painting "Listening to the Qin" from the Song Dynasty; Sitting in the seats of the "flying cinema", the large robotic arm can immerse the audience in the feeling of flying over snow capped mountains and deserts... The application of virtual display, immersive experience, and digital audiovisual technology has brought a brand new experience to the audience.

This year's Cultural Expo also launched digital cultural and creative products for the first time, relying on the IP of the cultural mascot Xiaoshuidi "Wenpeng", integrating local cultural elements for secondary creation, and developing multiple digital cultural and creative products, turning the Cultural Expo Xiaoshuidi into a brand new digital business card.

Under the collision of technology and culture, many intangible cultural heritage products have been revitalized, showcasing the "modern beauty" of traditional culture in new forms.

At the Jinan Shadow Puppet Show booth, the cartoon shadow puppetry series cultural and creative products created based on the IP "Hangxiaomeng" of the National Space Administration attracted a large number of young audiences upon exhibition; At the Suzhou Weaving and Embroidery booth, the innovative product "Splendid Orchid Butterfly" from "Suzhou Embroidery+Technology" is highly popular, incorporating technologies such as photosensitive ink and temperature interaction to create an atmosphere of blooming flowers and dancing butterflies; In the "Fujian that You Can't Touch" exhibition area of the Fujian Pavilion, the application of digital interactive technology allows viewers to experience the ingenuity and wisdom in intangible cultural heritage such as woodblock printing on site

During the current Yangtze River Delta International Cultural Industry Expo, the non-legacy area also held a seminar on "Arts and Crafts into the countryside to help promote non-heritage traditional skills" and other activities, through the combination of online and offline, with the help of the power of science and technology, to show non-heritage charm.

Expand the opening up of cultural industries, and the "the Belt and Road" exhibition hall has attracted wide attention

Taking the opportunity of the 10th anniversary of the "the Belt and Road" initiative, this ICIF will fully resume and expand its foreign cultural trade and cultural exchanges. More than 300 exhibitors from more than 50 countries and regions have settled in the "Cultural Tourism Consumption Pavilion · the Belt and Road International Pavilion" of ICIF, and buyers and professional visitors from 108 countries and regions have watched and purchased online and offline.

This year, the French Industrial Design Association and the Sino French Brand Aesthetics Center participated in the Cultural Expo for the first time. "It's great to see diverse and creative cultural products from different countries and regions in China here," said Anna Marie Sahegye, President of the French Industrial Design Association.

Madi from Iran participated in the 2019 Cultural Expo, and the tapestries, carpets, and handicrafts he brought were loved by Chinese merchants. "I hope to use the platform of the Cultural Expo to let more merchants understand Iran's culture and products," Madi said.

The "Tang Dynasty Market" of Shaanxi Pavilion, the "Time Corridor" of Ningxia Pavilion, and the "Dream Back to Dunhuang" of Gansu Pavilion... At the ICIF, the cultural products of provinces along the "the Belt and Road" attracted the attention of foreign businessmen.

It is reported that this year's CIIE is also being held abroad. Currently, CIIE consultation desks have been established in Europe and South America, and overseas branches have been set up in countries and regions such as Egypt and Israel. Cultural promotion activities are being carried out in countries and regions such as the UK, France, Germany, and Singapore, with cooperative agencies covering 65 countries and regions... The CIIE is moving from being the "first exhibition in China's cultural industry" to being the "top exhibition in the international cultural industry".

During the exhibition, the multilingual website "Love Shenzhen" was put into trial operation and launched, the "Shenzhen Global Communication Ambassador" plan was launched, and the Shenzhen Newspaper Global Communication Center was established, further improving the dissemination and internationalization of the Cultural Expo to the outside world.

Strengthening transaction functions to support the development of the cultural industry

Expo and trading are the two basic functions of the Cultural Expo. This year's CIIE will strengthen the construction of cloud based CIIE functions, comprehensively upgrade functions such as cloud registration, cloud exhibition hall, and cloud investment promotion, and launch the "Little Water Drop Intelligent Assistant" for the first time to improve online transaction functions. For the first time, the number of exhibitors participating in the Cloud Expo has exceeded 6000, with the addition of a supply procurement docking channel to accurately connect "cloud" exhibitors with offline buyers.

The Cultural Industry Investment Promotion Conference of the Cultural Expo strengthens the functions of attracting investment and financing, and solicits cultural industry investment and financing projects from all over the country. Through continuous promotion and matching through online and offline platforms, the total transaction volume of the projects reached 3.42 billion yuan, setting a new historical high. Over 200 events, including various negotiation fairs, investment promotion, and other events, were organized by local government groups, exhibition institutions, and enterprises. In addition, 23 launch events were organized to provide a "debut", "debut", and "debut" platform for the release of new products, technologies, formats, and services both domestically and internationally.

In addition, this ICIF will increase innovation in exhibition service mode, create a "ICIF consumption season", work together with Tiktok, Tmall, Taobao and other platforms, link offline, online, outside and inside the museum, use modern information technology to upgrade the marketing mode, and expand online transactions. At the same time, we will collaborate with major new media platforms to hold a series of promotional activities, providing professional promotion for enterprises and products, and helping enterprises explore new markets.