Stimulating comparative advantages in local industries (on-site comments) Industry | Coffee | Comparison
Based on local conditions, improving skills, extending the chain, and putting effort into improving the industrial system, we are making efforts to cultivate product brands
Is there a village in China where every household drinks coffee? Entering the countryside of Simao District, Pu'er City, Yunnan Province, the reporter found the answer. I still remember a few years ago when I went to Dakaihe Village in Nanping Town, Simao District, the locals treated guests and often brewed tea; Nowadays, a cup of hand brewed coffee has become a standard accessory. "Left hand coffee and right hand tea" vividly symbolizes the industrial characteristics of Pu'er City.
The aroma of distant mountain coffee. Pu'er City is famous for its tea, and the industrialization and large-scale cultivation of coffee have been going on for decades. However, the dilemma faced by local coffee growers was that they could not afford a cup of coffee for the price of selling one kilogram of coffee beans.
How to change the predicament? Someone must dare to think and try. In the past two years, Yang Hongjian from the Dayatang Group in Dakaihe Village resigned from his job and returned to his hometown to establish a coffee plantation. His mother once complained, "After finally planting coffee and sending you out of the mountains, isn't it a waste of time to come back and plant coffee?" But he firmly believed that returning to his hometown was a two-way journey between himself and coffee, and he was determined to promote the development and growth of the local coffee industry.
The key to turning dreams into reality lies in the people, in the cohesion of a team that wants and can do things. Yang Hongjian mobilized village friends, starting from baking cup testing, field management, and marketing step by step, and also tried to recruit coffee volunteers to attract young people in the city to experience, driving a group of people to either open coffee shops or become distributors. Action is the most persuasive. Nowadays, the government subsidizes the improvement of village infrastructure, provides free planting technology training, organizes outdoor activities, and promotes products. Villagers are all rushing to register. From simply growing coffee to forming a certain industrial scale, people have tasted the good taste of development in coffee beans.
Quality is a prerequisite for selling a good product at a good price. Therefore, coffee farmers need to improve their planting level and also enhance their tasting ability. Nowadays, most local coffee farmers can tell a story when tasting coffee, and many people even delve into processing techniques such as washing, sun drying, and honey processing. Liu Haifeng, Executive Vice General Manager of Yunnan International Coffee Trading Center, introduced that the price of raw beans in Pu'er coffee has increased from less than 13 yuan per kilogram to 37 to 38 yuan per kilogram, and often the coffee is fully booked even when it is still in the tree. Price increase, not worrying about sales, is a affirmation of product quality. This indicates that if the quality remains stable, the bargaining power will gradually be in hand.
Adhering to market orientation, adapting to demand upgrading, and industrial development can often achieve twice the result with half the effort. With the changes in lifestyle and the increase in coffee chain stores, coffee consumption is becoming increasingly popular, which is the consumption foundation for the coffee industry to grow. Seizing market opportunities and continuously upgrading the quality of local coffee, there has been a shift from "coffee farmers worrying about selling coffee" to "dealers coming to buy coffee". To grasp market rules and expand and strengthen the local coffee industry, we must not only follow the trend but also take the initiative. Currently, the construction of boutique coffee plantations in Yunnan has shown initial results. With the continuous strengthening of the "primary industry", from the perspective of the industrial chain, attracting customers to taste coffee banquets, and launching picking activities, parent-child activities, etc., a new business model that integrates agriculture and tourism can be formed, and there is great potential to extend the industrial chain. For Pu'er City, relying on the advantages of being close to the coffee producing areas in Southeast Asia, and taking the opening of the China Laos railway as an opportunity, it will continue to introduce and expand the coffee processing industry, and continue to improve the coffee deep processing rate, so that it can better find its own position and comparative advantages in building a new development pattern.
One of the flavors of Yunnan coffee is strong but not bitter, fragrant but not strong, and slightly fruity. The rich local terroir conditions determine the diversity of coffee industry development. Based on local conditions, improving skills, extending the chain, and making efforts to improve the industrial system, Yunnan coffee will spread its fragrance for thousands of miles and become famous all over the world.