"Sports+Tourism" Runs Out of Acceleration Tourism | International | Acceleration
In recent days, sports events such as the 2023 China Tower Rally, the 2023 Guangdong Hong Kong Macao Greater Bay Area Triathlon, and the 8th Chongli 50km International Mountain Off Road Race have been held in multiple locations, attracting numerous participants. People enjoy the scenery and feel the culture while participating in and watching the competition. In recent years, many places have relied on the influence of sports events to promote the deep integration of sports and tourism, showcase local tourism resources, and enrich the tourism experience of sports events. "Sports+" has become an important way to promote the development of the tourism industry.
Featured events becoming a brand
At around 1:30 am on June 4th, with the whistle of the referee, the "Village Super League" game, which attracted nearly 50000 spectators, came to an end. Chejiang Ercun won 4-1, with the sound of gongs, drums, applause, and cheers echoing throughout the competition.
"Village Super League" is the abbreviation of the Rural Football Super League. On May 13th, the Rongjiang Hemei Rural Football Super League in Qiandongnan Miao and Dong Autonomous Prefecture, Guizhou Province, organized by private organizations, opened. More than 10000 people watched the opening ceremony and football matches on site. This rural sports event attracted 20 teams to participate, with a football match held every Saturday. Therefore, locals also refer to this summer's Saturday as "Super Saturday".
"Village flavor" is the highlight of this competition. The initiation of the competition, schedule arrangement, promotion rules, and program performances are all spontaneously organized, decided, and implemented by the public. The local government is fully committed to providing services and guarantees, and the masses are the true protagonists of the "village supermarket". Every "Super Saturday", the villagers in each village also spontaneously organize folk performances and cheering activities such as playing the lusheng, drumming, playing the pipa, and dancing the doye dance, adding a strong ethnic flavor to the "Village Super". Rongjiang is a major agricultural county, and the prizes for this competition are also local specialty agricultural products.
In March of this year, "Village BA" in Guizhou became popular across the internet, and now "Village Super" has once again gained widespread attention. The brand effect of this "village style" sports event is gradually emerging. It is reported that Rongjiang County will leverage the "Village Supermarket" brand to drive the development of catering, accommodation, tourism and other industries in the county and surrounding areas, and make every effort to create "super brands" such as "super delicious", "super fun", and "super good living", promote the development of local characteristic industries, and drive local people to increase income and become rich.
Wu Chenghua, the first secretary of Jiazao Village, Planning Township, Rongjiang County, introduced that Jiazao Village will make good use of the business card of "village supermarket" and make every effort to build the "Moon Mountain+" brand. On the one hand, it will vigorously develop homestays and promote the development of rural tourism; On the other hand, we will vigorously develop high-quality black haired pigs and local agricultural products such as glutinous rice, wild soil honey, and wild fungi.
Showcasing the local good ecology
At the end of May, Tong'an District, Xiamen City, Fujian Province held the Rural Revitalization Youth Achievement and Vitality Run and the Xixi Greenway Cycling Event. Participants either ran among the beautiful rural scenery or experienced urban ecology through cycling. On May 21, 2023, the Miyun Ecological Marathon fired its gun and started running. The contestants can experience the pleasant scenery of the clear and green banks of the tidal river while running. In the middle of April, the 2023 Wulingyuan National Scenic Spot Ecological Marathon in Zhangjiajie with the theme of "Wonderland Zhangjiajie Resort Wulingyuan National Scenic Spot" was held. The race track passed through such landmark attractions as the Charming Xiangxi International Cultural Square, Baizhang Gorge, etc., allowing the runners to enjoy the beautiful scenery of cliffs and deep canyons along the way.
Nowadays, many outdoor sports events have become important windows to showcase the achievements of ecological civilization construction in a region, and also an important way to promote the development of ecotourism.
Guizhou is the province in China with the most world natural heritage sites, with unique mountains, beautiful water, beautiful valleys, beautiful rocks, and abundant resources. It has a good ecology and pleasant climate, and is known as the "Park Province". The average altitude of Guizhou is around 1100 meters, which is very suitable for outdoor sports such as marathons, paragliding, rock climbing, low altitude flying, and high bridge bungee jumping. Outdoor sports can be conducted for more than 330 days a year, and it is known as the "paradise of outdoor sports".
Nowadays, sports events such as the Qinglong "Twenty four Turn" China Auto Rally, the Liupanshui Summer International Marathon, and the "Soaring Guizhou" International Gliding Parachute Race held in Guizhou are well-known and have become important platforms for promoting the integrated development of "sports+tourism" in the local area. According to statistics, Guizhou has built 104 ecological sports parks and 100 car camping bases; 95 national sports tourism boutique projects have been awarded; A total of 106 high-quality sports tourism routes have been selected in the province, and 4 golden sports tourism routes have been cultivated, covering characteristic industries such as cave exploration, cool forest play, water sports, road running and fitness, and mountain cycling.
New ways of spreading culture
Recently, the 2023 China Tower Rally and China Off road Rally Championship Xinjiang Station has come to an end. The total distance of this competition is over 4200 kilometers, passing through the Aksu region of Xinjiang Uygur Autonomous Region, Kizilsu Kyrgyz Autonomous Prefecture, Kashgar region, and Hotan region. In order to watch the competition, many tourists arrived at these places in advance, causing a wave of tourism fever in the local area.
The head of a restaurant in the Hotan area, Erkenshati Halimulati, introduced that during the competition, they received guests from all over the world, many of whom came specifically for the purpose of watching the game. Hotan Night Market, Yuetkan Ancient City, Desert Populus euphratica Scenic Area and other places have welcomed waves of tourists from all over the country. People here enjoy beautiful scenery, taste delicious food, and see intangible cultural heritage, driving local tourism consumption. Hotan is an important town on the southern route of the ancient Silk Road, with a profound cultural heritage, making it a unique tourist attraction. "I have been to Hotan before, and this time I will revisit the old place while watching the competition. Firstly, I will experience the food culture, and secondly, I will visit the ancient city of Yuetkan to experience the ancient culture of Hotan." said Liu Bo, a tourist from Beijing. The relevant person in charge of the Hetian Cultural and Tourism Bureau introduced that the local area is actively exploring new paths and development models for the integration of "sports+tourism", promoting the development of the Hetian cultural and tourism industry.
This year is the 18th time that Yixian County, Anhui Province has hosted the China Mount Huangshan International Cycling Open. Yixian is one of the "One Prefecture and Six Counties" in ancient Huizhou, an important birthplace of ancient Huizhou merchants and Huizhou culture. It is known as the "Museum of Chinese Ming and Qing Ancient Houses" and the "epitome of Chinese traditional culture". The world cultural heritage sites Xidi and Hongcun are located within its borders. German owner Amin, who runs a homestay in Tachuan Village, Yi County, participated in this year's International Cycling Open. In 2021, Amin and his wife and children came to Mount Huangshan for tourism. They were attracted by the simple folkway, beautiful environment and unique Hui style buildings. Later, the couple took over an old house in ancient Huizhou with a history of more than 200 years and operated a home stay business. The unique Huizhou culture and historical charm of the local area not only provide participants with a different experience, but also spread further through each competition.