Sports and leisure craze stimulates consumer vitality Dragon Boat | Vitality | Sports
CCTV News: During holidays, various regions carry out diverse sports and leisure activities, effectively unleashing consumer vitality and driving the vigorous development of related industries.
The exciting dragon boat racing event has ignited the development of the dragon boat economy. Dongguan, Guangdong, with a history of over 300 years of dragon boat making, has received more than 100 orders, the highest in nearly 8 years. The workers and masters are busy day and night.
Not only large dragon boats, but also small dragon boat models that integrate traditional techniques and trendy expressions are popular in the market. The local government has also introduced projects such as dragon boat clubs and camping bases, forming a dragon boat economic industry chain from dragon boat production, event training to cultural and creative research.
Dragon boat races in the south and water sports in the north are also lively and colorful. Beijing opens up inland areas such as Liangma River and carries out sports such as kayaking and paddleboarding, connecting key commercial districts such as Sanlitun and Blue Harbor together; More than 30 water leisure activities, including sailing competitions at Jinhai Lake in the suburbs, have attracted tourists of all ages.
The trend of sports and leisure activities is surging, stimulating new vitality in consumption. The National Hemei Rural Basketball Competition and the "Village Super" Rural Football League are being held in high demand. According to preliminary estimates, Rongjiang, Guizhou, the host city of "Village Super" alone, has received over 500000 tourists and generated a comprehensive tourism revenue of over 200 million yuan.
According to data from travel platforms, during this year's Dragon Boat Festival holiday, the atmosphere of folk activities has become more intense, with dynamic, energetic, and fashionable sports and leisure activities being more active, driving a significant increase in surrounding consumption.