Shanghai Press Group launches the "2023 Integrated Media Studio Empowerment Plan" Annual | Studio | Shanghai Press
On June 26th, the "2023 Integrated Media Studio Empowerment Plan" of Shanghai Newspaper Group held a launch ceremony at the Integrated Media Innovation Space on the 43rd floor of the reporting building. The meeting announced that 36 integrated media studios from 9 media outlets, including the group's Liberation Daily, Wenhui Daily, Xinmin Evening News, and Pengpai News, stood out from a large number of enthusiastic applicants and were successfully selected. This marks the successful implementation of the first integrated media studio empowerment plan launched by the reporting group last year. Based on this, the group fully adheres to the long-term mechanism of integrated media guidance, strengthens the mainstream media team in a firm transformation, and embarks on a new breakthrough and improvement in communication power and influence!
Li Yun, Secretary of the Party Committee and President of the Group, pointed out that in the current new pattern of communication, the trend of mobile video lightweighting has become a major trend. Under the guidance of the Municipal Party Committee Propaganda Department, the Group closely follows the innovation of integrated media and launched the Integrated Media Studio Empowerment Plan in June 2022, exploring mainstream media to stimulate production momentum through organizational innovation, seizing important opportunities through video content production, and empowering the editorial team through platform resource docking, new media technology training, etc., further building and improving productivity that conforms to modern communication laws.
Speech by Li Yun, Secretary of the Party Committee and President of the Group
She pointed out that over the past year, integrated media studios have become increasingly adept at video based expression, and many studio accounts have truly achieved level transitions, forming unique advantages in improving communication efficiency; Some studios and media professionals have rapidly grown into well-known mainstream media influencers and well-known IPs. Practice has shown that the empowerment plan of the integrated media studio has played a guiding role, strengthened the "horse racing" mechanism, and stimulated a good atmosphere of "everyone raising their hands" and chasing after each other. The integrated media team that can write with a pen, speak to the mirror, and take photos with a lift continues to grow, and a batch of excellent integrated media works that "stick to the soil", "bring dewdrops", and "exude local atmosphere" have been widely praised.
She emphasized that building a socialist ideology with strong cohesion and leadership requires us to more effectively enhance the guidance of mainstream public opinion; Promoting high-quality development of media integration requires us to actively embrace new technologies and create more news and scenes. To this end, the group's financial media studio empowerment plan needs to continue to explore in depth and achieve new breakthroughs in key elements such as mechanism, content, and technology. To focus on the new track of integrated media and stimulate talent vitality through more creative work; With more progressiveness technology, improve the communication efficiency, and effectively achieve flag raising oriented public opinion guidance, high-quality and diversified content supply, and value guidance of positive energy and large flow.
The conference commended 14 outstanding studios in the 2022 Integrated Media Studio Empowerment Plan. The group has awarded "Rapid Growth", "Mainstream Responsibility", "Scale Advantage", "Vertical Breakthrough", and "Technological Innovation" awards to studios such as Shanghai Internet Anti Rumor, Ban Gongting, Wenhui • Literary and Art Review Studio, Xinmin Bangnong Mang, Yan Qiuqiu Studio, Pengpai Mingcha, Andy Studio, and Magic City Freshness SH in terms of comprehensive social impact, fan growth, popular products, and technological application.
On the basis of last year's practice, this year we submitted the empowerment plan for the group's integrated media studio to strengthen community awareness. The group vigorously played a guiding role, and various media outlets effectively strengthened their main role. Each integrated media studio fully released their physical enthusiasm and pioneering spirit, and worked together in the "three in one" direction to continuously promote innovation in media deep integration empowerment. This year, there is a special requirement for the person in charge of the integrated media studio to strengthen their core leadership role, strengthen their sense of responsibility, enhance content production efficiency, innovate promotional methods, deeply cultivate new tracks, and enhance their communication power and influence to achieve breakthroughs beyond the limit!
This year, the empowerment plan of the integrated media studio will continue to focus on resources, platforms, technology, teams, and other aspects to further promote integrated innovation through deep empowerment. The measures are mainly as follows: first, strengthen the empowerment of technology platform, create a more modern and progressiveness innovative technology testing ground and innovative talent training ground, the Group has built new financing media innovation space, vigorously explore the application of "digital people", "cloud network collaboration" and other intelligent technologies in financing media production, and improve production efficiency; The second is to strengthen deep cooperation with third-party video platforms, enhance resource docking, broaden horizons, and enhance communication capabilities; The third is to use the integrated media studio as a "sharp knife link" and the integrated media track as a "racetrack" to cultivate and create a large number of outstanding talents in all media.
This year, the Rong Media Studio Empowerment Plan advocates deepening the development of distinctive content in vertical categories. Adhere to the principle of prioritizing direction, encourage bold attempts and showcasing various skills, innovate and explore more competitive and distinctive content production on mobile internet platforms, and form a unique "long board" effect.
The meeting solemnly announced the 2023 list of the group's financial media studio empowerment plan, and 14 financial media studios that won the 2022 award will continue to be selected, reflecting the group's long-term support for outstanding studio accounts. Origin, Wen Hui Video, Xu Mi Tao Afternoon Tea, Jiang Jiang Three People's Bank, World Pai, Longitudinal Video, Shanghai Citizen Life Guide and other 22 financial media studios newly declared this year, with its distinctive content positioning, continuous operation ability, good development potential and so on, it was successfully selected into the empowerment plan.
