Selling 2173 yuan per second! The confidence of Hainan's duty-free "golden signboard" | International | confidence
During the Dragon Boat Festival holiday, in the Haikou International Duty Free City, accompanied by melodious music, the sunshine poured onto the dreamy stage of the "Sky Secret Forest", and tourists who were shopping stopped to admire. "An indoor concert has added novelty and atmosphere to shopping and consumption," said Chen Lei, a resident of Haikou, immersed in the sunshine and music.
This is the world's largest single duty-free shop located in Haikou City, which is a microcosm of Hainan's offshore duty-free efforts to continuously improve quality and efficiency, and achieve high-quality development.
In the first quarter of 2023, Haikou Customs supervised a total of 16.9 billion yuan in duty-free shopping on outlying islands, with 2.24 million shopping passengers and 19.68 million sales of duty-free goods. Hainan Island Duty Free, as the "golden signboard" of Hainan tourism consumption, is driving consumption return and growth at a speed of "selling 2173 yuan per second". High quality expansion, immersive experience, and humanized services are the key.
The first store, exclusive, and new products frequently appear in Hainan, and a two-way rush to the duty-free market from the consumer end to the supply end is gradually entering a favorable situation.
"In order to meet market demand and promote the return of overseas consumption, Haikou International Duty Free City actively promotes the" three synchronization "of brand, variety, and price with the international market, filling the gap in domestic brands and stores, and significantly increasing customer consumption enthusiasm. At every node, we will launch themed activities with diverse content, rich brand varieties, and strong combination discounts." said Wang Ren'an, Sales Manager of Haikou International Duty Free City.
In Haikou International Duty Free City, more than 800 well-known international and domestic brands are blooming, and a number of tourism retail channel brand compound formats have entered one after another. "Tourists don't have to go abroad to grab new products and hoard fine products. In-store salons and other member activities have improved customers' adhesion to brands and duty-free shops." Haikou International Duty Free City Sales Specialist Liu Danyang said. Luo Jing, from Hangzhou, Zhejiang Province, has come to Hainan for the third time to "hoard goods". The number of tax-free "repeat customers" has increased, and Hainan is no longer a "return visit" destination.
With consumers placing higher demands on shopping scenarios, diverse experiences, and quality services, Haikou International Duty Free City is continuously expanding its duty-free consumption scenarios.
During the third China International Consumer Goods Expo this year, Haikou International Duty Free City staged a fashion week opening show, making people feel like they are in a magical underwater realm; At the liquor experience store in Haikou International Duty Free City, consumers can view rare and cultural products while shopping, immersing themselves in the stories behind the liquor; Innovative interactive experiences such as virtual makeup trials, exclusive customization, and fragrance classes are all available on a 30000 square meter fragrance product floor... Consumers' aesthetic, artistic, and other spiritual and cultural needs have been responded to.
The tax exemption policy continuously expands the market space and policy benefits for high-end consumer goods. "By paying the guarantee deposit now, valuable goods such as jewelry can be withdrawn, giving customers more peace of mind. Small items such as scarves and cosmetics can also be picked up and used immediately, and the humanized pickup policy is more in line with customers' consumption psychology." Liu Danyang said. Hainan outlying island tourists have added two new pick-up methods for duty-free shopping this year, namely "guarantee pick-up" and "purchase pick-up", which have been widely praised by outlying island tourists.
It is understood that Hainan's offshore duty-free policy has undergone multiple updates, and consumers' sense of gain has continued to improve, including: the duty-free shopping quota has increased from the initial 5000 yuan to 100000 yuan; The tax-free category has been increased from 18 categories to 45 categories; The policy aims to achieve full coverage of the three types of island departure modes, namely airplanes, trains, and ships, and gradually include off island passengers from official planes and domestic cruise routes in the policy coverage group; Allow business entities to open online sales windows; Add product traceability code; Increase the number of delivery methods to 5, etc.
To comprehensively improve the quality of tourism consumption supply, regulation and service must be handled in both hands. Hainan has issued several regulations on punishment for dishonesty in duty-free shopping at the Hainan Free Trade Port, and has joined forces with industry entities to strictly prevent and crack down on smuggling activities such as "buying on behalf of others". Guo Jianmeng, Deputy Director of the Port Supervision Department of Haikou Customs, introduced that Haikou Customs has improved the regulatory service efficiency of offshore duty-free business through institutional innovation, achieving the "immediate arrival, examination, verification, and release" of duty-free goods.
Nowadays, the huge market consumption potential has attracted more business entities to layout in Hainan. As of now, 12 offshore duty-free shops have been opened in Hainan, and the layout of offshore duty-free shops has been further optimized. At the same time, the brand is more diverse, the shopping environment and marketing methods are diverse, and shopping convenience is improved. The confidence of Hainan's duty-free "golden signboard" is even stronger.
