Seize the New Opportunities of Manufacturing Transformation and Digitalization to Realize | Since the Beginning of this Year | Manufacturing Industry
Since the beginning of this year, innovation in digital consumption scenarios has provided new opportunities and prospects for the recovery of the manufacturing industry, deeply affecting people's consumption behavior and methods, such as unmanned driving, drone delivery, and contactless payment stores.
Digital and intelligent consumption scenarios refer to the organic integration of digitization and intelligence, which promotes more efficient consumption methods and experiences, enhances consumer utility, and meets more diverse and personalized consumption needs. In the field of Internet, smart wear and smart home have high technology content and are favored; In the field of education, AI assistants make children's learning more effective and parents' guidance more effective. There are also new products such as all-around cleaning robots, intelligent cooking machines, AI intelligent gas water heaters, and "carbon capture" environmental protection technology, all of which integrate new technologies and models, showcasing the brilliance of digitalization. The manufacturing companies that create these consumption scenarios are also accompanied by changes in people's consumption habits, constantly innovating, iterating, and upgrading themselves through digitization.
Currently, the development of digital technologies such as big data, artificial intelligence, cloud computing, the Internet of Things, and blockchain has become a new driving force for economic growth, creating a large number of new business models and also giving rise to changes on the demand and supply sides. From the demand side, personalized, experiential, and high-quality products and services are increasingly favored by consumers, becoming the focus of users choosing products or services in the digital survival era. From the supply side perspective, the added value of China's manufacturing industry accounts for over 27% of GDP. However, in the global wave of digitization and intelligence, many manufacturing enterprises in China still have low levels of automation and intelligence, and their manufacturing costs remain high. The environmental pressure of specific industries has put forward higher requirements for sustainable development of enterprises.
The foundation of digitalization is data, and China has elevated data as an important production factor to the strategic level. However, within the manufacturing industry, there are currently many heterogeneous data systems and information silos, which make the efficiency of data applications still need to be improved. At the same time, the problem of insufficient application and management capabilities due to the low awareness of data by enterprises is also quite prominent. These require precise consumption of digital scenarios to further force the transformation and upgrading of the manufacturing industry.
Furthermore, in the era of digitalization, the business environment faced by manufacturing enterprises has undergone significant changes, including user needs, industrial systems, and industrial policies. At the level of user needs, products or services shift from emphasizing standardization, cost-effectiveness, and materiality to emphasizing personalization, experiential, and virtuality. Manufacturing enterprises can focus on the consumer experience throughout the entire process, enhance brand stickiness by emphasizing interaction, connectivity, and experience, enhance the data competitiveness and influence of manufacturing enterprises in gaining insights into consumers, and expand their channels and customer groups through scenario based, real-time, and interactive approaches.
Manufacturing enterprises should also start from building and maintaining consumer relationships, actively adapt to the requirements of digital scenarios, and reconstruct their new capacity system for strategy, organization, and business operations. Some companies have taken advantage of the trend of digitalization to achieve a magnificent transformation from selling equipment to selling services. In the industrial system, to become a digital manufacturing enterprise, it is necessary to comprehensively seek changes in enterprise strategy, business design, and organizational change, and complete transformation through digital platforms, applications, and services. Through digital intelligent transformation, all systems should be organically integrated to form an industrial Internet ecosystem, open up all links of the manufacturing chain, and achieve data closed-loop of the entire industrial chain and supply chain.
In addition, it is necessary to always maintain a keen awareness of digital transformation and upgrading for scene consumption. We should closely follow the usage habits of the target consumer group, enhance the research intensity of the manufacturing market, continuously attract consumers through interactive and interesting methods, continuously create better consumer experiences, and improve the stickiness of products and services.
