Scenarioized Presentation of Immersive Experience at the 13th Tourism Expo Innovative Exhibition Methods Industry | Tourism | Methods
The 13th China Tourism Industry Expo will be held from September 1st to 3rd at the National Convention and Exhibition Center in Tianjin, China. As the only national level tourism exhibition approved by the Ministry of Culture and Tourism with the theme of tourism industry, this year's Tourism Expo focuses on emerging formats and new equipment. Following the idea of building exhibition areas into scenic spots, it innovatively adopts immersive exhibition methods, creating tourism scenes from different aspects such as exhibition and promotion forms. In addition to watching the exhibition, the audience will also have an immersive feeling in the scenic spots, which has become one of the highlights of this year's Tourism Expo.
The tourism equipment exhibition area will be arranged as a green lawn, allowing visitors to stroll through nature and immerse themselves in the usage scenarios of tourism equipment such as spacecraft, starry sky rooms, wooden houses, tents, drones, camping wear, small trains, and transportation vehicles, as well as the unique charm of camping tourism. The exhibition area covers various fields of tourism equipment, providing rich choices for upstream and downstream industry chain purchasers, and also providing the audience with the most cutting-edge immersive tourism experience.
The smart tourism exhibition area will invite well-known domestic and foreign digital operators, smart equipment manufacturers, tourism big data service providers, etc. to participate in the exhibition. By showcasing the latest applications of digital services, tourism smart equipment, tourism smart management, etc., it will comprehensively outline the achievements and latest technologies of digital tourism development, empowering the transformation of tourism intelligence. The smart tourism experience area has set up VR experiences for cycling along the Haihe River, smart experiences for traveling through any gate, and a Tianjin cultural tourism information query device. At the same time, there are also experience areas for intangible cultural heritage, cuisine, and Tianjin breakfast and cross-talk map walls, making it convenient for everyone to check in and experience.
The Tianjin exhibition area will showcase Tianjin's tourism characteristics through technological and intelligent elements, simulate actual tourism scenes, and provide viewers with an immersive, interactive, and intelligent on-site exhibition experience. The "Smiling Tianjin" logo can be seen everywhere in the exhibition area, aiming to spread the warm and hospitable urban charm of Tianjin. The naked eye 3D video connects the landscape elements of Tianjin's sea and river, combining images of cruise ships, western-style buildings, modern architecture, and intangible cultural heritage inheritance, showcasing the beauty of Tianjin.
The tourism, cultural and creative exhibition area will set up a special Tianjin breakfast exhibition area, which will focus on the display of nearly 100 kinds of specialty food from 10 well-known stores, including Ear Eye, Dafulai, Kislin, Zhimeizhai, Mumin Food, Meiling Lamian Noodles, Toad Toast Honey, Huibin Restaurant, Dacheng Shengji, Yongwang Sheep Soup, etc., so that visitors can experience all kinds of Tianjin breakfast without going out of the hall, making the concept of "Tianjin breakfast is good in the northwest corner" more popular.
This exhibition will also set up a dedicated Deyun Society exhibition area, where two well-known Deyun Society actors will visit the exhibition area every day to bring exciting drum performances and fully reflect the charm of Tianjin's hometown of Quyi. The IPTV anime exhibition area will gather multiple anime companies, reflecting the vitality and energy of the anime industry, and providing immersive experience scenes for young audiences. At the same time, there are also concentrated exhibitions of Harley's and Kawasaki's motorcycles, the King's Glory Contest, Tencent Music and City Tourism Promotion Conference, DOU Tour to Tianjin and Tiktok Help Culture and Tourism Development Forum and other scene activities, striving to present the diverse cultural and tourism resources and urban heritage of Tianjin from multiple perspectives.