Revealing the "Butterfly Transformation" Password of Foshan Village, From "Problem Village" to "Advanced Village" Guangdong | High Quality | Password

Guangdong, as the largest province in China's economy, has been ranked first in the country's economic scale for 34 consecutive years. On June 9th, at the Guangdong themed interview briefing on the "High Quality Development Research Tour" held in Guangzhou, Guangdong, Chen Dezhong, Deputy Director of the Reform Office of the Guangdong Provincial Party Committee and full-time Deputy Director of the Provincial "Ten Million Project" Command Office, introduced that the prominent shortcomings in achieving high-quality development in Guangdong lie in counties, weak links lie in towns, and the most arduous and arduous tasks lie in rural areas.

How to achieve coordinated development between urban and rural areas is a "must answer" and also the "most difficult problem" in promoting high-quality development. The day after the briefing, media reporters visited Zinan Village in Foshan City, Guangdong Province to conduct research and find answers to the uneven development of urban and rural areas in Guangdong.

Zinan Village has been awarded honors such as "Top 10 Well off Villages in China", "National Civilized Villages and Towns", and "Most Beautiful Villages and Towns in China".

Zinan Village has transformed from a "problem village" to a nationally renowned "advanced village". During research interviews, Southern Metropolis Daily reporters found that Zinan Village has a unique problem-solving approach, but it also addresses some common issues faced by rural areas. How can 26000 rural areas embrace the spring breeze and seek development in the context of promoting coordinated development between urban and rural areas through the "Million and Ten Million Project" in Guangdong? The experience of Zinan Village may have some reference points.

Research site

Zinan Village: Not a City, More Like a City

The spacious and tidy roads, well-equipped cultural and entertainment facilities, lush and tidy landscape trees, and sparkling lake surface... Residential and office buildings are situated between them. Today, Zinan Village is already known as the "most beautiful village in China", with pleasant scenery and a livable and business friendly environment.

In Zinan Village, the landscape trees are lush and neat, and the lake surface is sparkling.

Zinan Village has introduced a large number of high-quality enterprises, realizing the vision of building a strong industrial village. According to statistics, Zinan Village has introduced over 60 high-quality enterprises, including 3 listed companies and 26 large-scale enterprises, to settle down.

Zinan Village has taken the path of integrating culture and tourism to empower industrial revitalization, creating a national AAAA level tourist attraction embedded in the village, with rich cultural and tourism resources, including a "Zinan Boat Talk" tourist waterway, a kilometer long rock slab mural corridor, a sculpture art park, a children's amusement park, a large music fountain, a "This is Zinan" large-scale performance, three cultural exhibition halls, three ecological parks, four cultural theme parks, and other "Zinan Cultural Tourism Area".

Zinan Village has abundant cultural and tourism resources.

Attracting high-quality enterprises to settle and develop the cultural and tourism industry, continuously improving the quality and efficiency of village collective land and property resources, fully reflecting intensive development. In 2022, the collective contract income of Zinan Village was 120 million yuan, and the per capita dividend for villagers was 11200 yuan. The per capita net income of villagers exceeded 100000 yuan.

Zinan Village also allocated collective income to vigorously build public facilities within the village and improve the living environment for villagers. Zinan Village has built a series of cultural sports venues with high standards, which are enviable by urban residents. In 15 natural villages throughout the jurisdiction, the villages have achieved "six ones", namely: a party and mass service center, an elderly activity center, a standard basketball court, a leisure park, an intelligent public toilet, and an electric vehicle charging station. The goal of Zinan Village is: not a city, better than a city.

Zinan Football Stadium.

In the virtuous cycle of increasing village collective income through industrial development and using it to improve a livable and business friendly environment, Zinan Village has gone from being a small village in the Sangji Fish Pond to a prosperous and developed modern countryside. In addition to the two awards mentioned above, Zinan Village has received countless honors, including "National Advanced Grassroots Party Organization", "National Rural Governance Demonstration Village", "National Democracy and Rule of Law Demonstration Village", "China's Top Ten Well off Villages", and so on. These are only national level honors.

The valuable development experience of Zinan Village lies not only in its remarkable achievements, but also in its past backwardness. This all starts from 2007.

Experience exploration

Rural governance: a basket of difficulties and more solutions

One of the key figures leading Zinan Village from a problematic village to an advanced village is Pan Zhusheng, the Party Secretary and Village Committee Director of Zinan Village. In 2016, he was awarded the honorary title of "National Excellent Communist Party Member" by the Organization Department of the Central Committee.

Before 2007, the roads and waterways in Zinan Village were dirty, the market was dirty, debris was piled up randomly, garbage was thrown away, vehicles were parked randomly, and illegal constructions were carried out. The roads were poor, the greenery was poor, the public security was poor, the management was poor, and the concept was poor, which was known as "three dirtiness, four chaos, and five shortcomings". Due to various conflicts within the village, the villagers collectively submitted multiple petitions to relevant departments. At that time, the collective income of Zinan Village was 11 million yuan, and the average dividend per villager was 882 yuan, ranking last in Nanzhuang Town.

The governance difficulties in Zinan Village are not isolated cases. In fact, this is a common problem faced by rural governance in the context of urban-rural dual structure. Promoting coordinated development between urban and rural areas has now become an important task for Guangdong to promote high-quality development.

In order to change the predicament of Zinan Village, in 2007, the Nanzhuang Town Party Committee "three times considered Guiyang" and invited Pan Zhusheng to return to the township to take charge. At that time, he was already a successful businessman. Pan Zhusheng decided to give up his achievements in business and return to Zinan Village to devote himself to building his hometown.

Pan Zhusheng, Secretary of the Party Committee and Director of the Village Committee of Zinan Village.

At that time, Zinan Village was like a struggling household that was difficult to return. "There are always more solutions than difficulties. You can think of solutions with your brain." Faced with a basket of difficulties in Zinan Village, Pan Zhusheng responded accordingly.

When he first took office, Pan Zhusheng made the "four no's" promise: not to rent an inch of land in the village, not to establish a business in the village, not to receive any salary in the village, and not to arrange a relative in the village committee. Pan Zhusheng believes that rural cadres cannot always rely on administrative orders for management, they must use their personal charm, and the most important thing is to lead by example.

The changes in Zinan Village began with the successful convening of rural meetings. He constantly visits the villagers to understand the truth; Lead party members, cadres, and villagers to learn from the experience of advanced rural areas in the surrounding areas, learn to reject the immediate benefits brought by high polluting enterprises, and focus on the long-term benefits brought by environmental improvement; Establish a theoretical learning system to learn how to keep up with the times and combine with reality; Enable villagers to fully participate in decision-making and make decisions on major issues in the village.

Zinan Village strictly implements the concept of "managing people through systems and handling affairs according to procedures", and has compiled 86 systems into a compilation of over 200000 words of "Zinan Village Party Building Leading Autonomous Management System Compilation"; Breaking the previously invisible "steel box" of village finance, achieving a visible "glass box". All of this points to a keyword - grassroots governance. With solid grassroots governance, Zinan Village can achieve the next step of improving industrial development and enhancing the welfare of villagers.

The collective income of Zinan Village has greatly improved the living environment, attracted investment, and developed the cultural and tourism industry, achieving dual improvements in industrial development and ecological environment. The living standards and spiritual civilization of residents have also been greatly improved.

Nowadays, Zinan Village is vigorously building a spiritual and cultural business card of "benevolence and kindness in Zinan", with the establishment of Guangfu Family Training Hall, Foshan Good People Hall, and Zinan Village History Hall. This spiritual and cultural business card has also greatly helped Zinan Village successfully create a national AAAA level tourist attraction.

From building reliable grassroots party organizations, enhancing grassroots governance capabilities, enhancing the environment, developing industries, to pursuing spiritual civilization, many methods of Zinan Village are written in the book "Why is Zinan?". The book, in the form of "70 Questions on the 'Zinan Model' of Rural Governance," provides a detailed presentation of how Zinan Village has built a modern countryside on the ruins, from details to specific scenarios.

Guangdong Practice

The "Million and Ten Thousand Project" should coordinate the advantages of the county, the characteristics of the town, and the resources of the village

The story of the butterfly transformation that occurred in Zinan Village and the experience accumulated during the process have certain demonstrative significance for 26000 rural areas in Guangdong. At present, the horn of high-quality development has been sounded. The Guangdong Provincial Party Committee has decided to comprehensively implement the "Hundred Counties, Thousand Towns, and Ten Thousand Villages High Quality Development Project" with 122 counties, 1609 townships, and 26500 administrative villages as the main body in the province, to promote coordinated development between urban and rural areas.

Guangdong has issued several measures to promote orderly industrial transfer and regional coordinated development, focusing on promoting orderly industrial transfer within the province and solving the problem of insufficient endogenous development momentum in eastern, western, and northern Guangdong. It can be foreseen that more industries will move from economically developed cities in the Pearl River Delta to underdeveloped areas in eastern and northwestern Guangdong. For 26500 administrative villages, this is an opportunity but also a challenge, which will put forward more requirements for the development environment of rural industries.

How can Guangdong play the big game of "Million and Ten Million Project" well? On June 9th, at the Guangdong themed interview briefing of the "High Quality Development Research Tour", Chen Dezhong introduced the latest progress and promotion ideas of this work. He stated that Guangdong has initially established a command system that connects provinces, cities, and counties. The provincial level "Ten Million Project" command center has been established and officially operational. The relevant departments directly under the provincial government have established five specialized teams, namely: County Economic Team, Urban Construction Team, Rural Revitalization Team, Factor Guarantee Team, and Decision Consultation Team. Together with the Command Office, they form the provincial level command system for the "Million and Ten Thousand Project". A command system for the "Ten Million Project" has been established at both the city and county levels throughout the province, and all city level command offices have been put into physical operation.

Provincial units have introduced a series of supporting policies such as industrial transfer, agriculture and rural areas, urban construction, digital government, finance, and health. All cities have also formulated implementation opinions, and most counties have formulated specific implementation plans that reflect development ideas and highlight local characteristics.

Chen Dezhong pointed out that we should grasp the correct direction of urban-rural integration development, take the county as an important entry point for urban-rural integration development, and better coordinate the advantages of the county, the characteristics of the town, and the resources of the village. Taking the integration of urban and rural development as the main approach, and building a new pattern of coordinated development between urban and rural areas as the goal, we will strengthen the comprehensive strength of counties, comprehensively promote rural revitalization, and continuously strive and contribute to the transformation of the shortcomings in the development of counties, towns, and villages into the potential for high-quality development in Guangdong.