Reported New Oriental's internet celebrity "Iron Head Punishes Evil and Promotes Good" live streaming sales crash, customer service scolded and cried netizens | Iron Head | Customer Service
On the evening of the 14th, the internet celebrity "Iron Head Punishes Evil and Promotes Virtue" who cracked down on counterfeit Sanya seafood and reported Hangzhou New Oriental's violation of remedial classes became popular. He promoted Xinjiang agricultural products in a live broadcast room on a short video platform, but was ridiculed by onlookers. The live broadcast ended hastily. On the 15th, in an interview with Upstream News reporters, multiple merchants expressed that they did not expect such a situation to occur. Some customer service representatives were scolded and cried, and they will not cooperate with "Iron Head" again in the future. A certain e-commerce company in Turpan, which invited "Iron Head" to help farmers with goods, said that they initially thought that "Iron Head" had a great reputation and could help improve sales. However, they did not expect that netizens would not accept it and would not continue to cooperate in the future.
1. Live streaming to promote products to multiple merchants, resulting in poor sales
"Brothers, it's an honor to receive an invitation from Turpan City, Xinjiang. I will start live streaming to help farmers!" Recently, the internet celebrity "Iron Head Punishes Evil and Promotes Good" released a video, claiming to have received an invitation from the Turpan City Bureau of Commerce to go live streaming to Xinjiang to promote sales.
The slogan "Iron Head Punishes Evil and Promotes Good" overturned the sales of Xinjiang specialty products, and there were many opponents in the live broadcast room. Image source/video screenshot
Upstream news reporters searched and found that the invitation letter posted by "Iron Head" showed: "Iron Head Punishes Evil and Promotes Good Team: In order to assist in the sales of Xinjiang's agricultural specialty products, further enhance the popularity and influence of Turpan's agricultural specialty products, expand online sales channels, continuously expand sales scale, and help rural revitalization, Turpan City began hosting a" Turpan Fresh Grape Network Marketing "live broadcast event in August with the theme of" Turpan's Grapes are Ripe ". Our city sincerely invites your team to participate in this event in Turpan City, leverage your team's advantages in live streaming e-commerce, and enhance the popularity and reputation of Turpan's agricultural specialty products. The live broadcast event will be conducted in a market-oriented manner, and specific matters will be handled by Xinjiang." 32 Jiaozi E-commerce Co., Ltd. is responsible for coordinating and negotiating. The title and signature are from the Turpan Municipal Bureau of Commerce, dated August 10, 2023, and are stamped with the official seal.
On the evening of August 14th, "Tie Tou" conducted its first live streaming of product promotion in Xinjiang, but unexpectedly "overturned". That night, he advertised and endorsed products such as "Ma 32" yogurt, "Xinjiang Sweet X Sheng" red date raisins, and "32 Zepu Xinjiang specialty" roasted walnuts. However, although the live broadcast room was crowded with netizens, many of them came to "go against the trend", "support New Oriental", "dare to sell now, dare to collect money in the future." In the comment section of the relevant video, many netizens also said, "I bought two, returned one, and sent one for inspection." "I never return anything, but this time what he sells, I buy it, and then return it." In the end, the "Iron Head Punishes Evil and Promotes Good" live broadcast ended hastily after about an hour, and a staff member who maintains "Iron Head Punishes Evil and Promotes Good" and netizens also had a quarrel and started arguing.
▲ Some netizens commented. Image source/network
Unconfirmed data shows that "Iron Head" only sold over 70000 yuan of goods that night, including those purchased by netizens who planned to return them. On the 15th, the reporter attempted to contact "Iron Head Punishing Evil and Promoting Good" through private messages, but received no response.
Customer service was scolded and cried, and the merchant stated that they will not cooperate again
On the 15th, reporters searched on multiple social media platforms and found that multiple merchants who participated in live streaming sales last night have all stated that they have terminated their cooperation in sales, and some merchants have even posted apology letters on top to apologize to netizens who purchase agricultural products. A certain e-commerce company in Turpan, which invited "Iron Head", also stated that they will not continue to cooperate in the future.
According to the chat records published by netizens, the merchant named "Territory 32 Xinjiang Cuisine" has apologized to the customer who ordered it. "Our boss doesn't know that it was him who brought the goods, because the Internet is too big, we really didn't know the anchor well for our own reasons, and the product has been taken off the shelves, so let's contact the customer to explain, and then we sold dozens of orders, all of which are explaining to the customer." Another merchant also drew a line with "Iron Head", "We have already put 'Iron Head' on the blacklist, and we will never find him to bring the goods again. If you are dissatisfied with 'Iron Head', we have made corresponding measures. At the same time, I hope you can understand and give us a Another company that took part in the delivery of goods," Jiang Tian X Sheng ", wrote a letter of apology, saying that it had completely blackened the" iron head ", and" our customer service sister was scolded and cried. "
A certain merchant stated that their customer service was scolded and cried. Image source/network
Announcing that they will not cooperate with "Iron Head", there is also "32 Zepu Xinjiang Specialty", which belongs to the "new store opening" category. Currently, the store has only 619 fans and has sold 597 transactions. The best-selling products include roasted walnuts, red dates, nuts, etc. On the evening of August 14th, the merchant's short video account once posted a video showing another internet celebrity, "Zhang," helping to promote products. But in the comment section of this video, many netizens are still questioning, "Surprisingly looking for 'Iron Head' to bring goods", "Is it the same company as' Iron Head '? I also want to buy it and return it", "When will the next' Iron Head 'live stream be? I didn't scold this time, it's a pity"
Subsequently, the reporter contacted the customer service of the merchant, and the staff member said, "No, we won't cooperate anymore." Subsequently, the reporter contacted the company owned by the store, Zepu County 32 Development Investment Co., Ltd., by phone. A staff member stated that there was indeed this matter, but he was not clear about the specific situation and product sales during the live broadcast. "I am not responsible for the operation, it is other colleagues who are in charge." In response to comments from netizens stating that they will return goods and leave negative reviews, the staff member said, "It's okay, we will communicate with them." He also revealed that when he worked with internet celebrity "Zhang" to promote products in the past, the sales situation was quite good. The staff member stated that it is not convenient to disclose the cost of inviting "Iron Head" to bring goods.
Subsequently, upstream news reporters contacted an e-commerce company in Turpan that invited "Iron Head". A staff member said, "His video is quite controversial. For us, the anchor can sell our grapes and we didn't think too much about it. We just thought about being able to sell our grapes. As for this person, we can't give him a clear definition. When we communicated with him, we thought about whether he had traffic and could drive some agricultural products."
Regarding the result of the "Iron Head" live broadcast crashing and the audience and netizens not accepting it, the staff member was also somewhat disappointed. "I'm not sure, many anchors are promoting products, and B is here. We thought selling agricultural products wouldn't be illegal, so you can come and sell them. Yesterday he was in Urumqi for a trial broadcast and didn't show any seriousness." Regarding the question of "whether to continue cooperating in the future," the staff member said, "How can we cooperate? We can't cooperate." As for the next plan, he said, "Since our platform hasn't contacted him now, what happens next depends on him." Inviting other anchors to promote products, he said, "It also depends on the wishes of the anchors."
Reporting New Oriental as a turning point in the reputation of "Iron Head"
The reporter found through a search on a certain short video platform that "Iron Head Punishes Evil and Promotes Virtue" has 3.26 million fans. Its main content includes cracking down on counterfeit products in the Sanya seafood market, investigating beauty salons, and engaging in jewelry scams in supermarkets. In particular, his behavior of reporting Hangzhou New Oriental earlier this month has brought his popularity to its peak, and has also become the beginning of many netizens turning from fans to black.
The merchants participating in the sales promotion have stated that their cooperation has been cancelled. Image source/network
In early July, "Iron Head Punishes Evil and Promotes Virtue" found that the merchant engaged in business practices of lacking weight and weight when re weighing seafood using their own weighing equipment at a seafood processing square in Sanya. They then called the 12345 government hotline to complain. On August 2nd, the Sanya Comprehensive Administrative Law Enforcement Bureau ordered the seafood restaurant involved to correct the above-mentioned illegal behavior in accordance with the law, and issued an administrative penalty of warning, confiscation of illegal gains of 249 yuan, and a fine of 300000 yuan. The video of "Iron Head" angrily criticizing merchants received a total of 905000 likes and 107000 comments, attracting the attention of many media and netizens, and the number of fans skyrocketed by one million.
On August 4th and 6th, "Iron Head Punishes Evil and Promotes Virtue" targeted the education and training industry. He released two undercover investigation videos, reporting that a teaching point in Hangzhou New Oriental provided paid subject training for middle school students, which led to the campus turning off power and sending teachers and students home. In the video, "Tie Tou" also threatened to let remedial classes take root in Hangzhou. According to media reports, staff from the "Double Reduction" office of the Hangzhou Education Bureau stated that they are verifying the information reported by the whistleblower and have requested New Oriental to suspend classes.
The "Iron Head" report on New Oriental has caused dissatisfaction among many parents. Image source/video screenshot
However, there have been different voices regarding the practice of reporting New Oriental by Iron Head, especially among parents who have different opinions. Some parents of students expressed support, believing that remedial classes should not be given, which is unfair. They said, "Let children start together on the same starting line" and "Support, children need childhood, not reading machines"; Some parents believe that they are unable to guide their children's learning and require formal tutoring institutions. "Supporting New Oriental, children need necessary tutoring." Some parents also retort, "If you don't live in a villa, others can't live? If you don't drink milk, others can't drink?" According to the data, "Iron Head", whose real name is Dong, is 32 years old and works in the clothing business in Guangzhou. His videos usually attract viewers with intense language and emotions, claiming to be a "justice ambassador" who is not afraid of sacrifice and does not seek fame and fortune. Some netizens questioned the blogger "Iron Head"'s secret visit to New Oriental's disciplinary training was to gain traffic and pave the way for promoting products. On August 11th, "Iron Head" denied gaining traffic to Red Star News, but admitted that they would promote products in the future.
It is worth mentioning that Tianyancha APP shows that Hangzhou Tiequan Culture Media Co., Ltd. was founded in June this year with a registered capital of 500000 yuan, and its business scope includes advertising, Internet sales, Internet live broadcast technology services, etc. According to the change records, in July of this year, "Iron Head" Dong resigned from his position as the legal representative, executive director, manager, and financial manager of the company, and withdrew from the shareholder list. His sister, Dong, took over the aforementioned positions and held a wholly-owned stake. "Iron Head" stated in an interview that this company is owned by his sister and has no connection to his short video account.
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