"Reading" Traditional Chinese Culture on New Media | Knowledge | Media
News Essay
Author: Yu Wanhui
Recently, videos promoting traditional Chinese culture and linguistic knowledge on short video platforms have received strong feedback, with a traffic of over 100 million and heated discussions among viewers. Moreover, the level of discussion and speech among participants is not low, and there is considerable room for improvement. This kind of dissemination practice means that the popularization of traditional Chinese culture can embark on the path of innovation.
In modern times, some scholars have said that "a country must have learning to establish itself", and traditional Chinese culture provides a powerful cultural centripetal force. But some people also believe that traditional Chinese culture is outdated and incompatible with modern civilization and technological means. However, when the term "Guoxue" refers to "China's inherent academic and cultural heritage," it already contains modern connotations and a global perspective. Chinese culture has been enriched and developed through exchanges and dialogues with the spirit of the times and world culture.
From the perspective of knowledge sociology, the dissemination and continuation of knowledge are closely linked to media tools. The extension of cultural knowledge has gone through stages such as oral transmission, written edition, printed edition, and electronic media. Ancient Chinese civilization once relied on materials such as oracle bones, gold and stone, bamboo and silk for inheritance. After the invention and promotion of papermaking, soft and inexpensive paper became the most popular writing material. During the Five Dynasties period, woodblock printing of the Nine Classics began, which had a profound impact on the inheritance of ancient Chinese knowledge, academia, thought, and culture. It can be seen that making good use of new technologies and tools will enable knowledge to be more effectively disseminated. Before the emergence of the written society, oral transmission was the main way to convey tradition. In societies where writing is more prevalent, word cognition occupies an important position. Knowledge based short videos can combine the vividness of oral communication and the clarity of textual cognition, while also having rich visual effects. Therefore, in order to inherit and promote excellent traditional Chinese culture, it is advisable to broaden the scope of knowledge dissemination through innovative media forms.
Guoxue is the entirety of Chinese academic culture. Admittedly, it requires scholars to have a profound and thorough understanding, but if it is only a grand lecture, it will limit the influence of Chinese civilization. In the era of mobile Internet, Sinology researchers should not only pursue their academic ambitions, but also actively face the knowledge needs and value pursuit of the broad audience. For humanities scholars, this reflects a sense of social responsibility, showcasing the charm of excellent traditional Chinese culture in multiple aspects, while also exercising their ability to interpret in a "popular" way; For video viewers, this allows them to interact with industry scholars and access knowledge that previously had to be accessed in person, anytime and anywhere. Isn't this a way of knowledge inclusion?
Of course, with the help of new forms and approaches to popularize traditional Chinese culture, attention should be paid to the quality of content, ensuring the accuracy of knowledge and the conciseness of ideas, and exploring more high-quality creators. Creators should be good at discovering interesting and beneficial knowledge topics, actively guiding audiences to develop interest in deep reading, and thus improving the quality of popularizing traditional Chinese culture. Let us use the boundless media to bring more people into contact with true intellectual treasures.
Guangming Daily
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