Promoting Rural Revitalization, 【 Guangming Forum 】 Cultivating Confidence and Confidence in Rural Culture | Culture | Forum

Guangming Forum

Author: Liu Nan

Cultural confidence is the most fundamental, profound, and enduring force in the development of a country or a nation. Rural culture is an important component of traditional Chinese culture, and the countryside is the foundation of traditional culture. Against the backdrop of comprehensively promoting the rural revitalization strategy, rural cultural confidence provides lasting spiritual strength for rural revitalization.

In the process of comprehensively promoting the rural revitalization strategy, we should connect the essence of Marxist thought with the essence of Chinese excellent traditional culture, integrate the essence of Marxist thought with the people-oriented thought of local culture, deeply dig the value of rural cultural heritage, find the connection point between traditional culture and modern life, and promote the creative transformation and innovative development of Chinese excellent traditional culture.

To cultivate confidence in rural culture, we should recognize the important value of rural culture and use new media to showcase rural cultural resources. Rural cultural identity is the recognition and acceptance of local culture by farmers, as well as the recognition and adherence to rural lifestyles, cultural behaviors, and thinking patterns. The agricultural civilization has a long and profound history, and is the root of excellent traditional Chinese culture. Rural culture is a manifestation of traditional agricultural civilization, containing profound historical, humanistic, and economic values. The form of rural culture includes both material parts such as family ancestral halls and agricultural relics, as well as non-material parts such as folk art and handicrafts. In the context of digital rural construction, farmers write village chronicles, organize rural Spring Festival Galas, "Village BA", etc., use new media platforms to disseminate and digital technology to collect, record, and store rural cultural resources, build distinctive digital rural cultural centers and nostalgia centers, excavate excellent rural cultural resources, understand the value contained in rural culture, identify with rural culture, and maintain deep emotional collective memory.

To cultivate confidence in rural culture, we should encourage farmers to keep up with the times and innovate cultural expression, fully utilizing the empowering role of digital technology. A confident culture also requires expression that keeps pace with the times, transcends time and space boundaries, expands cultural innovation space, and showcases the enormous charm of rural culture. To promote the creative transformation and innovative development of excellent traditional Chinese culture, it is necessary to activate its vitality and bring to life the heritage displayed on the vast land. Nowadays, mobile phones have become "new agricultural tools", live streaming sales have become "new agricultural activities", and "new farmers" showcase rural cultural customs through new media platforms, innovating ways of cultural expression. With the continuous maturity and application of new media technology, many farmers have become active communicators and disseminators of rural culture. The rural cultural space presents characteristics of openness, interactivity, and strong visibility. As the main body of expression, farmers should tell rural stories well, enhance the appeal of rural culture, regain confidence in rural culture, and inject new momentum into the revitalization of rural culture. The empowerment of digital media in the era of new media has opened up vast space for expanding rural cultural dissemination channels and enhancing rural cultural confidence.

Cultivating confidence in rural culture, awakening the subjectivity of farmers, and cultivating their digital literacy is the trend. Farmers are the main body of rural cultural construction and the core force with internal drive and appeal in the construction of rural cultural confidence. With the help of new media platforms, farmers can exert their subjective initiative, create cultural autonomous organizations such as song and dance teams, calligraphy and painting societies, and lead and perform rural Spring Festival Galas. They showcase the charm of rural culture through forms such as cloud live streaming, cloud tourism, and cloud performing arts. Rural cultural revitalization, high digital literacy farmers are the driving force for talent. The Key Points for Digital Rural Development in 2023 propose that by the end of 2023, there will be phased progress in the development of digital rural areas, and farmers' digital literacy and skills will continue to improve. In order to improve the ability of farmers to use digital "new agricultural tools" and to attach importance to the value of rural culture, the government, enterprises, public welfare organizations, etc. should participate in the improvement of digital skills for farmers, use nostalgia and nostalgia as a link, cultivate a group of rural "cultural leaders" who are familiar with and love rural culture, tap into the vitality of rural culture, and strengthen the confidence of rural culture.

"Those who seek the growth of trees must solidify their roots; those who want to flow far must dredge their sources." Rural cultural confidence and rural cultural revitalization are mutually reinforcing and complementary. The inheritance and development of culture require media assistance. From short videos in the fields to digital live inheritance, creating a multi-channel dissemination matrix, activating the cultural subject expression of farmers, enhancing their sense of identification and belonging to their hometown culture, and promoting rural cultural revitalization with firm cultural confidence.

Guangming Daily

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