Promoting consumption requires a comprehensive approach, and there are constantly emerging trends. From the big picture | consumption | tradition
This summer, consumption has become popular, and policies and measures to promote consumption have emerged in various regions. Boosting urban consumption, small measures can also have a big impact. Some cities have started with the "night economy" and opened up the market, which has been very effective. Promoting consumption requires starting from a small perspective and making micro efforts, which cannot be separated from these specific and effective measures. Promoting consumption requires a comprehensive approach, with a focus on building the entire consumption chain to inject sustained momentum into high-quality development.
Promoting consumption should focus on meeting the needs of the people for a high-quality life. Consumption is not simply an active market, let alone a one-sided understanding of promoting products and selling moving goods. Activating consumption and revitalizing the market are both aimed at improving the quality of life of the masses. The improvement of consumption level is a reflection of people's high-quality life. Therefore, in order to promote consumption, it is necessary to optimize the consumption environment, smooth the economic cycle, govern the economic environment of the entire city well, combine the creation of a good consumption environment with the construction of livable cities, and make convenient consumption an important condition for urban life.
Promoting consumption should focus on dual efforts of supply innovation and demand innovation. Supply side structural reform has always been the key to promoting consumption, and promoting consumption still needs to focus on the supply side. On the one hand, from the macro perspective of urban development, we will continue to focus on the supply side structural reform, grasp key nodes and important links, and promote consumption by promoting supply side structural reform. On the other hand, we must adhere to micro policies and take more practical measures to activate the vitality of market entities. Micro level measures should focus on creating new consumption scenarios and cultivating new consumption formats. Macroeconomic reform should focus on improving consumption conditions and increasing supply levels. We need to lead and create market demand with high-quality supply, strengthen demand side traction, so that the two wheels of supply and demand can drive each other and operate in coordination.
To promote consumption from a comprehensive perspective, we need to pay attention to balancing traditional consumption and new consumption. Consumption naturally has a "trendy" characteristic, and new scenes, forms, and even new shopping malls are more likely to attract people's attention. So, many effective consumption measures are aimed at satisfying people's desire for novelty. However, it is not enough to focus solely on new types of consumption to effectively stimulate consumption. The development of consumption is also a continuous process, and new forms of consumption and consumption scenarios are not from the sky, but inevitably have some connection with traditional consumption. Promoting consumption is to expand and optimize this connection, rather than severing old and new connections, let alone simply starting over. Consumer promotion measures should not only promote the sales of consumer goods and promote market prosperity, but also adjust and optimize the consumption structure, focusing on high-quality development. Both traditional consumption and new consumption are important components of the consumption structure. Only by integrating the two can we better meet the consumption needs of different social classes and groups, pull consumption up from a wider range, and better promote high-quality development.
