Promoting Agricultural Socialization Services, Digitalization Development, Socialization | Modernization | Agriculture

Author: Zhang Yanlong

Promoting the digital development of agricultural socialized services is essential for the modernization of agriculture and rural areas, as well as the development of digital agriculture. It is an important way to solve the problem of land fragmentation and leverage the advantages of land scale, directly related to the realization of the dual goals of agricultural and rural modernization and ensuring food security. Currently, small farmers and their small plots of land have become a shortcoming in agricultural modernization due to their non contiguous physical space. The low capital investment and low technological enrichment of small plots of land are the main reasons for the low efficiency of land output. Therefore, promoting the digital development of agricultural socialized services is of great significance. We need to promote its functionality from multiple perspectives and establish a long-term driving mechanism driven by internal demand.

Fully understand the significance of digital development of agricultural socialized services

The digital development of agricultural socialized services is not the electronic networking of agricultural socialized services for input, service, and sales of breeding and breeding. It is a data value-added service formed by agricultural socialized service organizations such as family farms, cooperatives, and leading agricultural enterprises that can connect with the needs of farmers at any time through digital platforms, and can analyze the data generated by services through big data, forming valuable analysis conclusions and feedback to farmers. The digital development of agricultural socialized services reflects the digital empowerment of agricultural socialized services, highlighted by the integration of digital services and traditional agricultural socialized services.

Promoting the digital development of agricultural socialized services is of great significance. From the perspective of organizational form, digital platforms in agricultural socialized services can not only stimulate farmers through agricultural production division, but also leverage the diverse advantages generated by agricultural production integration, effectively solving the problem of incompatibility between land fragmentation and land scale in physical space. From the perspective of input factors, the development of digital platforms for agricultural socialized services includes not only ensuring the scientific and low-cost nature of input factors to a certain extent, but also providing thoughtful services in all aspects of production, supply and marketing, as well as digitizing the management system for farming and animal husbandry. It is a new management system for agricultural socialized services to monitor the data of the farming process through digital platforms and implement remote farming and animal husbandry management, which can significantly improve the output efficiency of small plots of land. This is of great significance for the current modernization of agriculture.

Promoting the Digital Development of Agricultural Socialized Services from Multiple Perspectives

From the perspective of professionalism in technical services, to promote the digital development of agricultural socialized services, it is necessary to build a team of network professional technical personnel to ensure that the digital platform can respond in real-time to the needs of farmers and remote breeding management, and achieve the "consultation" of small plots of land and the improvement of breeding technology. From the perspective of industrialization, promoting the digital development of agricultural socialized services should focus on the integration of production, supply, and sales. By collecting production, supply, and sales data through digital platforms, various functions such as sales forecasting and adjusting the structure of breeding can be achieved. At the same time, the input factors of breeding can be centrally purchased to reduce the investment costs of farmers, and the profits generated from data analysis can be returned to farmers, achieving a significant increase in their income. From the perspective of data analysis professionalism, promoting the digital development of agricultural socialized services should rely on government big data platforms, actively research and develop various data analysis models such as digital breeding and breeding models, sales models, inventory models, etc., to meet the needs of different entities for refined management of breeding and breeding. From the perspective of infrastructure of digital network platforms, the government should actively invest in the construction of digital platforms for agricultural socialized services, focusing on the investment of basic equipment such as sensors and the Internet of Things, leveraging the data collection and monitoring capabilities of digital platforms, and building the hardware foundation for the digital development of agricultural socialized services.

Establish a long-term driving mechanism driven by internal demand as the main driving force

Promoting the digital development of agricultural socialized services is a long-term project that requires its own capabilities as the foundation, supplemented by government and financial institution funding. While strengthening government guarantees and ensuring the funding of financial institutions, more attention should be paid to the internal needs of agricultural socialized service organizations and farmers, and a long-term driving mechanism driven by internal needs should be established.

Firstly, we need to focus on building the overall blueprint of social service digital platforms and timely promote the implementation of related functions. Social service organizations should build their own digital platforms based on the long-term trend of digital development, so that they can have high functional scalability and continuously promote digital functional development according to the actual needs of local farmers.

Secondly, the principle of prioritizing efficiency and benefits should be followed to make digital services for agricultural socialization market-oriented. The essential difference between agricultural socialized service organizations and traditional agricultural socialized organizations lies in providing digital services with added benefits. But this type of digital service should be based on efficiency and profitability, and should not be overly developed, detached from practical needs, and thus bring financial pressure.

Finally, we need to leverage the synergy between the government and financial institutions. Clarify the boundaries between government and financial institutions and agricultural socialized service organizations, clarify their respective responsibilities and investment scope, take the actual needs of digital development of agricultural socialized service organizations as the main driving force, calculate the total cost of investment, replace rewards with subsidies, design subsidy ratios, screen out truly market-oriented agricultural socialized service organizations, and achieve collaborative efficiency enhancement.

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