Promote the continuous growth and upgrading of new consumption models | Consumption | Models
With the gradual implementation of multiple policies and the orderly recovery of consumption scenarios, China's consumption continues to rebound and improve. In April, the total retail sales of consumer goods increased by 18.4% year-on-year, 7.8 percentage points faster than the previous month. As the trend of consumption upgrading continues to emerge, continuously promoting the growth of new consumption models will bring new growth points for consumption expansion.
The consumption data in April continued the continuous positive recovery trend since the beginning of this year. Especially with the rapid release of suppressed demand for service-oriented consumption in the early stages. The consumption of holiday travel, shopping, accommodation and catering is very popular. The number of tourists and tourism income during the May Day holiday, calculated according to comparable standards, have exceeded the level of the same period in 2019. At present, consumption presents some prominent characteristics.
The consumption of contact services is growing rapidly. The increase in shopping, dining, tourism, and movie watching activities among residents has significantly expanded related consumption. In April, the catering revenue significantly increased year-on-year, the operating passenger volume doubled, and the box office of movies also increased significantly. Meanwhile, the retail growth of upgraded products is good. In April, the year-on-year growth rate of cosmetics, gold and silver jewelry, and sports and entertainment products in the retail sales of units above the quota exceeded 20%, and the trend of consumption upgrading continued to emerge. In addition, both online retail and physical retail are improving. With the further flow of market logistics, residents' online shopping consumption continues to grow. In the first four months, the year-on-year growth of online retail sales of physical goods accelerated by 3.1 percentage points compared to the first quarter. Offline consumption by residents is also improving. From the perspective of physical retail sales, the growth rate of physical retail sales above the quota continues to accelerate, with department store retail sales showing particularly prominent year-on-year growth.
At the same time, the impact of innovation in China's consumption patterns continues to emerge. With the widespread application of digital technology and information technology, new consumption patterns and scenarios are constantly expanding. The online retail sales have continued to grow rapidly, with the growth rate of physical goods online retail sales accelerating compared to the first quarter in the first four months. The recent emergence of live streaming sales and new consumption models of internet celebrities has gradually strengthened their driving force on consumption.
In the future, efforts should be continuously made to overcome obstacles and obstacles in the development of new consumption, and to promote the growth of new consumption models.
Efforts should be made to optimize and improve the new digital infrastructure, and to accelerate the construction of supporting facilities related to digital consumption. By innovating the supply of digital products and services, improving the management system of digital consumption standards, and accelerating the construction of a number of digital consumption brands, we can fill the gaps and strengthen comprehensive collaborative governance in the field of digital consumption.
We need to accelerate the construction of a smart logistics standard system and enrich digital application scenarios. Cultivate and build an international consumption center city, and enhance the radiation and driving role of big cities and urban agglomerations. Strengthen the construction of relevant laws and regulations, and standardize the development of the industry. In addition, we need to increase financial support, optimize financial services, improve labor security, and achieve optimized resource allocation and deep integration of industries.
Overall, the outlook for consumption recovery is positive this year, especially with economic recovery and improved employment, which will continue to play a driving role in enhancing consumption capacity. Various consumer promotion policies are further showing effectiveness and expanding new consumption models. The rebound in consumption is expected to continue, which will drive the overall improvement of the economy.
