Polishing the Ecological Background to Promote More Beautiful Countryside towards Common Prosperity, Central Radio and Television Financial Evaluation | Adhering to Green Development for Farmers | Countryside | The Background to Promote More Beautiful Countryside

Since the implementation of the "Thousand Village Demonstration and Ten Thousand Village Renovation" project in Zhejiang in 2003, a scientific path from improving rural living environment to improving rural ecological environment, and then promoting the vigorous development of industries and driving farmers to increase their income has become increasingly clear over the past 20 years.

Continuously expanding the path of green development and exploring the channels for ecological value transformation are positive explorations and successful practices for Zhejiang to deepen the "Ten Million Project". Thanks to the magnificent transformation of village appearance and the iterative upgrading of rural industries, over the past 20 years, the per capita disposable income of rural residents in Zhejiang Province has increased from 5431 yuan in 2003 to 37565 yuan in 2022. Administrative villages with an annual operating income of over 500000 yuan in village level collective economy account for 51.2%. We have cultivated over 47000 agricultural creators and created a group of talent cultivation brands such as "Quzhou Agricultural Broadcasting" and "Lishui Agricultural Third Teacher". Beautiful rural areas promote the organic integration of beautiful ecology, beautiful economy, and a better life.

Ecological environment protection is a key link in promoting the comprehensive green transformation of economic and social development. Whether the living environment of farmers is beautiful, the quality of air and soil is good or not, directly affects the space for rural revitalization of rural resources to promote farmers' income growth, and the attraction of talent and funds.

In Yiwu, Li Zu Village, which bid farewell to being dirty, disorderly, and poor, has attracted a large number of young people to return to their hometowns for employment and entrepreneurship. The clean, tidy, and beautiful village appearance has allowed many entrepreneurial research teams to "plant grass" in Li Zu Village, demolish dangerous old houses, improve infrastructure inside and outside the village, and provide broad development space for makers. As of the end of 2022, the agricultural maker team in Lizu Village has driven a cumulative consumption of 5 million yuan, increased the per capita income of villagers by 2500 yuan, and pushed the collective operating income of the village to exceed 1 million yuan. In Lizhu Town, Keqiao District, Shaoxing City, Tangdi Village, known for its orchids, has transformed the village's resource and ecological advantages into economic advantages, promoting deep integration of agriculture, culture, and tourism around the orchid characteristic industry. It receives more than 25000 training sessions and more than 140000 tourists annually, directly generating more than 7 million yuan in revenue, driving an increase of more than 10 million yuan in flower and tree sales. The village's collective economy has increased by more than 2 million yuan annually, and the per capita income of villagers has exceeded 120000 yuan. As a key production area of oil tea in Zhejiang, Changshan County, Quzhou City, continues to enrich the "oil tea+" tourism industry, achieving a "oil+tourism" income of over 300 million yuan in 2022, driving an increase in income for about 50000 local farmers. In the Xincun area of Fangcun Town Park in Changshan County, the once dilapidated old factory has transformed into an ancient wooden oil mill, which is deeply loved by tourists. In 2022 alone, it sold more than 80000 kilograms of oil tea with a sales revenue of over 5.2 million yuan; Driving employment for nearly 200 villagers in the surrounding areas, covering more than 50 low-income farmers, promoting an increase of over 20000 yuan in per capita income, and a collective increase of over 500000 yuan in village income... With the continuous emergence of new rural formats such as "beautiful countryside+" agriculture, culture, education, tourism, and health care, more and more dynamic "beautiful economy" has become the driving force and strong engine for achieving common prosperity among farmers.

Looking back at the past 20 years, the "Ten Million Project" has created countless beautiful villages and benefited countless farmers and masses. From "indoor modernization, outdoor dirty and messy" to "indoor modernization, outdoor seasonal flowers", from "sitting on a garbage dump counting money" to "maintaining a stable" golden rice bowl ", this is a firsthand experience that villagers are passionate about, and it is also a strong proof of the significant achievements of the" Ten Million Project ". Fundamentally, adhering to ecological priority for green development and exploring ecological value for effective transformation is one of the key factors.

Based on the current situation, the "Ten Million Project" is a true portrayal of Zhejiang's focus on rural revitalization, building beautiful villages, and striving for the common prosperity of all villages. It is also a vivid model for promoting high-quality development and injecting momentum into the realization of Chinese path to modernization.

Beautiful countryside is not only the longing and pursuit of farmers for a better life, but also an important component of the rural revitalization strategy. Only with a good environment can life be better. A good living environment is the earnest expectation of the vast majority of farmers. We must adhere to green development, create a beautiful home for farmers to live and work in peace, and make a good ecology a support point for rural revitalization.

With the continuous extension of the scope of rectification and the gradual enrichment of its connotation, the "Ten Million Project" will start with "demonstration and rectification of thousands of villages", deepen and improve to "exquisite and beautiful thousands of villages", and then iterate and upgrade to "future and common prosperity of thousands of villages", gradually forming a vivid situation of "thousands of villages moving towards the future, pursuing common prosperity of thousands of villages, promoting urban-rural integration, and creating harmony and beauty in the whole area". Ultimately, it will draw a beautiful rural landscape with prosperous industries, livable ecology, civilized rural culture, effective governance, and prosperous living.

To learn and promote the experience of the "Ten Million Project" and make more than 690000 administrative villages and villages beautiful and prosperous, it is necessary to fully recognize that green development focuses on solving the problem of harmonious coexistence between humans and nature, and must achieve coordinated progress between economic and social development and ecological environment protection. At the same time, according to local conditions and scientific planning, we will calculate the ecological account and the development account together, cultivate more distinctive and dynamic new business models of "Beautiful Countryside+", promote the transformation of rural areas into parks, villages into scenic areas, rural houses into guest rooms, and villagers into shareholders, turn "ecological advantages" into "people's welfare", and use the successful model of ecological village building and ecological prosperity to help more beautiful villages move towards common prosperity.