People's Review: Promoting the Healthy and Standardized Development of the Virtual Human Industry Customers | Digital | Industry
In recent years, virtual anchors have launched news programs, digital employees interact with customers online, virtual idols have appeared on the theater stage... From entertainment media to financial technology, the application fields of the virtual human industry have continuously expanded, and a large number of virtual people have entered different positions, demonstrating their skills. According to predictions from relevant institutions, by 2030, the overall market size of China's virtual human industry will reach 270 billion yuan, becoming a new growth point for strengthening the digital economy.
As a anthropomorphic image created through digital technology, the key to the flourishing of the virtual human industry lies in its broad market demand and rich application scenarios. From a consumer perspective, whether it is news broadcasts, stage performances, or life companionship, virtual humans with a tone, appearance, and posture resembling humans can provide people with an immersive interactive experience that integrates online and offline, such as emotional communication, entertainment services, etc., continuously satisfying people's longing for a better life. From the perspective of the enterprise, as an important digital asset, virtual humans with fast generation speed and low production costs can not only help enterprises reduce costs and increase efficiency, release productivity, but also incubate digital employees with different business characteristics and application scenarios, providing customers with differentiated and personalized services, and enhancing market competitiveness.
The acceleration of virtual human applications is also due to the continuous innovation of digital technology and the continuous improvement of the industrial chain. At present, China has basically formed a relatively complete virtual human industry ecosystem, and the overall virtual human industry is showing a rapid development trend. The rendering engine and algorithm iteration optimization make the image more exquisite and delicate; Artificial intelligence technology continues to improve, injecting "interesting souls" into virtual humans; The development of modeling technology is driving the cost reduction and cycle shortening of virtual human production... From technology research and development, content manufacturing, platform operation, and application promotion, the industry chain is becoming more mature upstream and downstream, allowing virtual humans to have stronger hardware, more delicate expressions, and more automated processes, helping to accelerate the maturity of the virtual human industry.
The industry prospects are promising, but challenges still exist. As a futuristic new technology, the healthy growth of the virtual human industry relies on the dual drive of technological innovation and regulatory protection.
On the one hand, we need to continuously break through key core technologies such as human-computer interaction, virtual reality, and 3D display devices, and transform from identity based virtual humans with unidirectional display to service-oriented virtual humans with bidirectional interaction, promoting the acceleration of virtual humans into a large-scale application period and creating greater value for the consumer market and enterprise services. Based on core technology and equipment, a large number of "clear, understandable, and expressive" virtual humans will deeply integrate into various industries, becoming a new productive force for reshaping industrial competitive advantages. Through more efficient industrial cooperation, new momentum will be injected into economic growth.
On the other hand, technological innovation enters deep and cutting-edge areas, and the rule of law is the most reliable track. As a new business supported by the new generation of information technology, the rapid development of virtual humans requires simultaneous consideration of data security, personal privacy protection, and ethical risks. Relevant departments may keep up with innovation needs, timely improve compliance systems, and enable the virtual human industry to achieve healthy and standardized development on the track of the rule of law. Not long ago, the Hangzhou Internet Court heard the first infringement case involving "virtual digital person". To protect and drive the intellectual property rights behind virtual humans in accordance with the law, and actively respond to the new demand for judicial protection of artificial intelligence, we can effectively maintain and promote the healthy development of the industry.
Developing the digital economy is the trend. With the booming development of new generation information technologies such as 5G, artificial intelligence, and virtual reality, virtual humans are expected to become the interactive entry point between the digital world and the real world in the near future, bringing people a more intelligent and immersive new experience of digital life. China has sufficient technological reserves, market size, and application scenarios in the field of virtual human industry. Seizing opportunities, seizing opportunities, and exploring potential, it is certain to make new contributions to strengthening, optimizing, and expanding China's digital economy.