People's Daily Review: Promoting the Creative Transformation and Innovative Development of Excellent Traditional Chinese Culture | China | Creativity

What wonderful journey will a renowned painting embark on when it encounters the land of Sanqin? Recently, at the launch ceremony of the online theme promotion of "Why China is in the Prosperous Era", the series of integrated media works of "New Thousand Li Rivers and Mountains · Magnificent Shaanxi" have officially been included in the Shaanxi History Museum. This masterpiece, combined with traditional Chinese painting techniques and modern 3D animation techniques, has become a powerful epitome of the innovative development of excellent traditional Chinese culture.

The magnificent China has a long history and a vast civilization. The excellent traditional Chinese culture created and continued by the Chinese nation in thousands of years of history is the wisdom crystallization and essence of the Chinese civilization, the root and soul of the Chinese nation, and the foundation for us to stand firm in the world culture turmoil. Promoting the creative transformation and innovative development of excellent traditional Chinese culture is not only an inherent requirement for rooting and casting the soul for national rejuvenation, but also a practical need for the prosperity and development of socialist culture and providing more and better spiritual nourishment for the people. The online theme promotion of "Why China is in a Prosperous Era" has released a series of online theme promotion projects, using high-quality works imbued with Chinese culture to inspire spirit and gather strength. At the same time, an online and offline linkage relay dissemination activity has been launched. Through integrated reporting, cultural relics are brought to life, museums are heated up, and Chinese culture is ignited, which will effectively promote the creative transformation and innovative development of excellent traditional Chinese culture.

Cultural prosperity leads to national prosperity, and strong culture leads to national strength. Since the 18th National Congress of the Communist Party of China, the Party Central Committee has adhered to the combination of the basic principles of Marxism with China's specific realities, and with China's excellent traditional culture, promoting the creative transformation and innovative development of China's excellent traditional culture. From the opening and closing ceremonies of the Beijing Winter Olympic Games and the Winter Paralympic Games, which are full of Chinese concepts such as harmony and harmony, to a series of TV programs, dance works, and movie blockbusters that deeply explore traditional culture, they are "brilliant" and "out of the circle", to the hot search of cultural and creative frequency in museums, the growing popularity of folk culture tours, and a large number of intangible cultural heritage skills are introduced into millions of households through the Internet... It is precisely because we adhere to the principle of making the past serve the present, bring the old into the new, and activate the vitality of China's excellent traditional culture with the spirit of the times, so that Chinese culture can blossom into a more dazzling glory. To forge ahead on a new journey and better shoulder the new cultural mission, we must adhere to the "two combinations", fully tap the era value of Chinese history and culture, carry forward the cultural spirit that spans time and space, transcends the country, is full of eternal charm, and has contemporary value, and better build the modern civilization of the Chinese nation in the process of promoting Chinese path to modernization.

Only by comprehensively and deeply understanding the history of Chinese civilization can we more effectively promote the creative transformation and innovative development of excellent traditional Chinese culture. This enlightens us that in order to continue promoting cultural prosperity from a new starting point, we must connect the past, present, and future, deeply grasp the outstanding characteristics of Chinese civilization, and seek the source of vitality from the excellent traditional Chinese culture. In this online themed promotional activity, guests from the fields of cyberspace, cultural relics, and media will use stories of "one handed shovel" and "a piece of oracle bone" to tell the story of the long history of Chinese civilization, and share the beauty of mutual learning among civilizations on the ancient Silk Road; The various and exciting activities such as "Understanding China from Cultural Relics" and "Exploring the Origin of Chinese Culture and Discovering Treasures in Shaanxi" embark on a journey of exploring the origin of Chinese culture and touching the historical context of Chinese civilization. One important purpose of these activities is to tell the story of excellent traditional Chinese culture, which helps to better understand the outstanding continuity, innovation, unity, inclusiveness, and peace of Chinese civilization, thereby further strengthening cultural confidence and enhancing cultural consciousness.

To be upright is to have a clear direction; Innovation is the inexhaustible driving force. Promoting the creative transformation and innovative development of excellent traditional Chinese culture cannot be separated from the spirit of upholding integrity and innovation. Taking this online themed promotion as an opportunity, we will launch more high-quality works that are imbued with excellent traditional Chinese culture and showcase the spirit of the new era. We will further create a strong atmosphere of cultural confidence and self-improvement, enrich the social soil for building a cultural power, and stimulate the innovation and creativity of the entire nation's culture. We will definitely showcase a new atmosphere in promoting the construction of socialist culture with Chinese characteristics and make new contributions to the construction of modern civilization of the Chinese nation.