People's Daily Review: Just make a statement and it's done? Bulgari's apology does not contain enough sincerity. Bulgari | China | Statement
Bulgari apologized. According to reports, on July 11th, @ BVLGARI Bulgari issued a statement: Bulgari Company respects China's sovereignty and territorial integrity, and remains steadfast as always. We apologize for the mislabeling of our store address on our overseas official website due to management negligence. We have corrected the issue immediately after discovering it today!
What happened between the initial silence and the subsequent apology in the picture? If it weren't for the strong questioning from countless netizens, Bulgari might not have apologized. In other words, this apology lacks sincerity and is not timely enough.
To be precise, it is not the Bulgari Group that apologizes this time, but the Bulgari Branch. From the signature, it appears to be Bulgari China, and from the seal, it appears to be Bulgari Commercial Co., Ltd. Therefore, the sincerity of this apology has also been questioned.
The mislabeling of store addresses on overseas official websites due to management negligence is not a matter of one or two days. Chinese netizens caught it and then hurriedly claimed to respect China's sovereignty and territorial integrity. What is the sincerity? The so-called "as always, unwavering" is even more difficult to talk about, like a catchy public relations rhetoric, trying to pass the test quickly.
![People's Daily Review: Just make a statement and it's done? Bulgari's apology does not contain enough sincerity. Bulgari | China | Statement](https://a5qu.com/upload/images/378ff73d045f4335b4c4f1c0801106cb.jpg)
Based on this, the image suggests that simply making a statement is enough, and expressing the meaning of "asking for mercy" can deceive Chinese netizens, which may underestimate their discernment and overestimate the effectiveness of this statement. From online feedback, the vast majority of netizens did not agree with the statement, but continued to express doubts and dissatisfaction, which also indicates that Bulgari China's apology has not had much effect.
What we have to ask is that many luxury brand companies have made mistakes in this regard and have learned from them. Why haven't latecomers learned from them? Why was he being watched and unable to stand down before pretending to apologize? If there is a slight alertness and respect for China's sovereignty and territorial integrity, we will not repeat the same mistake, at least we will not be dug out before apologizing.
Where is the problem?This is the root cause of frequent problems. Another scenario is that their political adventures stem from arrogance and also from the mentality of a two pronged gambler. It has been proven that making mistakes in principle issues will inevitably result in being unable to bear the burden and paying a heavy price.
A statement is easy to write, an apology is easy to say, but when it comes to speaking and writing, it is even more important to make thorough corrections and truly correct mistakes.Of course, including Bulgari Group, anyone dealing with China should deepen this understanding.
![People's Daily Review: Just make a statement and it's done? Bulgari's apology does not contain enough sincerity. Bulgari | China | Statement](https://a5qu.com/upload/images/655b13e5da3e5984d2a1e8afedacefe1.jpg)
Not long ago, the CEO of Bulgari stated, "China is Bulgari's most important market, even more important than the Italian domestic market." Therefore, Bulgari cannot profit from Chinese people while harming China's interests. Amidst angry condemnation from netizens, Bulgari was in a state of embarrassment. Hopefully, it will truly be awakened, and we also hope that other luxury brand companies will not make such mistakes.
This article is a popular review by People's Daily Online. The original title was "People's Review: Bulgari's Apology does not contain enough sincerity".