Once relied on internet celebrity filters to gain popularity, millions of application software ceased operation! Back to the Internet giant Time | Photo album | Giant

Release time:Apr 15, 2024 02:09 AM

Tiktok's Smart Cloud Photo Album APP Time Photo Album recently announced that it will officially stop operation on November 15 this year. This application, which was launched in 2015, became famous for releasing the same internet celebrity filter from the movie "Your Name". After 8 years of operation, it unfortunately announced its discontinuation.

The reporter found that the concept of "cloud album" once emerged as a new force, attracting Internet giants to compete for layout. However, after years of exploration, many "cloud photo album" applications have found it difficult to break through the business model loop, resulting in closure or integration into other applications.

Once gained popularity through internet celebrity filters

Time Album recently announced that it will officially cease operation from 00:00:00 on November 15, 2023. At that time, all functions will be discontinued and all app download portals will be closed.

It is understood that from the date of the announcement, the backup, sharing, task, and membership functions of Time Album will be disabled. Before 23:59:59 on November 14, 2023, users can browse and download backed up photos and videos normally, but cannot back up or share new photos and videos.


Once relied on internet celebrity filters to gain popularity, millions of application software ceased operation! Back to the Internet giant Time | Photo album | Giant

The Time Album app was first released in October 2015 by Shanghai Time Unlimited Technology Co., Ltd. According to the application market of Huawei, this app is an intelligent cloud album app owned by Tiktok. It uses the cloud computing architecture like today's Toutiao and Tiktok, with powerful functions and stable services. Since its release, Time Album has received a total of 73.45 million installations.

The Time Album went viral one year after its release. In December 2016, the movie "Your Name" was released in China. Before and after the movie was released, the same filter used in Shin Hai Cheng Animation released by "Your Name" caused a sensation on Weibo.

In August 2017, Time Album responded to users' concerns about whether it would be shut down and presented three security measures: storage security, network layer security, and privacy and confidentiality.

The total assets of the company may be in the tens of millions level

According to iFinD from Tonghuashun, the developer of Time Album, Shanghai Time Unlimited Technology Co., Ltd., was established in March 2016 with a registered capital of 10 million RMB. The legal representative is Wei Xionghan. The business scope includes: Class II value-added telecommunications services; Production and operation of radio and television programs; Performance management; Import and export of goods; Technology import and export; Network cultural management; Wait a minute.


Once relied on internet celebrity filters to gain popularity, millions of application software ceased operation! Back to the Internet giant Time | Photo album | Giant

The equity penetration chart shows that the company is indirectly wholly-owned by Tiktok Co., Ltd., and the actual controller is Li Ying.

According to the big data analysis of iFinD in Tonghuashun, the total assets of the company in 2022 are in the tens of millions level.

Aiqicha APP shows that the trademark "Time Photo Album" has been registered for many times, and the applicant is Tiktok Information Service Co., Ltd. The international classification involves scientific instruments, office supplies, education and entertainment, advertising sales, etc.

Album applications have gone bankrupt one after another

With the popularity of smart phones and the sharp increase of pixels, too many photos and insufficient memory have become the pain points of the generation in the mobile Internet era. In this context, the concept of "cloud album" has sprung up, attracting Internet giants to take the lead in layout.


Once relied on internet celebrity filters to gain popularity, millions of application software ceased operation! Back to the Internet giant Time | Photo album | Giant

However, after years of exploration, these "cloud photo album" apps often leave behind a mess, and some applications have also been integrated into higher-level cloud storage.

The reporter found that, in addition to Tiktok's Time Album, the once popular album applications such as Youku Cloud Album, Kuaitou Album and NetEase Album have all been closed. Poor profitability, business adjustments, and unclear business models are the main reasons why photo album applications are difficult to maintain and operate.

Youku Cloud Album announced in January 2022 that due to business adjustments, it will cease operations. It is recommended to transfer the files in the album to Alibaba Cloud Drive with just one click and continue to enjoy cloud storage services on Alibaba Cloud Drive.

Kuaitou was once a model of minimalist apps, with minimal memory and multiple functions such as image browsing, organizing, and uploading to the cloud. It has been installed millions of times in the app store.

However, after being acquired by a certain giant, the KuaiTu app gradually became bloated, with advertisements flooding the pages. After experiencing several twists and turns, the app was taken down and stopped updating.


Once relied on internet celebrity filters to gain popularity, millions of application software ceased operation! Back to the Internet giant Time | Photo album | Giant
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