Official reminder: Please ensure risk control for the brand and remove Cai Moukun from CCTV? The studio was previously included in the list of abnormal business operations... holding nearly 30 endorsement sales | Cai Xukun | list
Cai Xukun is trending again.
On the 2nd, a netizen discovered that CCTV Video had taken down videos related to singer Cai Xukun.
![Official reminder: Please ensure risk control for the brand and remove Cai Moukun from CCTV? The studio was previously included in the list of abnormal business operations... holding nearly 30 endorsement sales | Cai Xukun | list](https://a5qu.com/upload/images/5fe52211f4c90491dc048b9a3306f35a.jpg)
The reporter searched for Cai Xukun on the CCTV Video APP and CCTV Video Weibo, but there were no relevant results.
When inputting Cai Xukun on CCTV, it also shows: Sorry, no video results related to "Cai Xukun" were found.
![Official reminder: Please ensure risk control for the brand and remove Cai Moukun from CCTV? The studio was previously included in the list of abnormal business operations... holding nearly 30 endorsement sales | Cai Xukun | list](https://a5qu.com/upload/images/1317b6975342f6d58acfad97245bf3ed.jpg)
On the evening of the 2nd at 20:21, searching for Cai Xukun in the CCTV news app could still find relevant content, but at 20:28, no information related to Cai Xukun could be found.
Cai Xukun Studio was previously included in the list of abnormal business operations
![Official reminder: Please ensure risk control for the brand and remove Cai Moukun from CCTV? The studio was previously included in the list of abnormal business operations... holding nearly 30 endorsement sales | Cai Xukun | list](https://a5qu.com/upload/images/3bd4bceda461eb5cb74966d0377118b2.jpg)
According to the National Enterprise Credit Information Publicity System, on June 28th, the Market Supervision Administration of Tongzhou District, Beijing, listed Beijing Cai Xukun Film and Television Culture Studio in the list of abnormal operations due to the inability to contact the registered residence or business premises.
On June 30th, the official WeChat account of the variety show "Run" announced that due to scheduling adjustments, the program for that night will be postponed. It is reported that in the program preview on June 23rd, Cai Xukun participated in the recording.
![Official reminder: Please ensure risk control for the brand and remove Cai Moukun from CCTV? The studio was previously included in the list of abnormal business operations... holding nearly 30 endorsement sales | Cai Xukun | list](https://a5qu.com/upload/images/26b82be6b67c8d5a2fd439d1b2c32ab7.jpg)
Beijing Advertising Association Warning: Relevant brands and other parties are required to take risk control of male singer Cai Moumou
According to the Xinhua Daily Telegraph, on the evening of July 1, the official official account of the Celebrity Spokesperson Standardization Committee of the Beijing Advertising Association released the "Risk Alert on the Ferment of Public Opinion of Chinese Mainland Male Singer Cai". According to the video content, Cai is Cai Xukun.
![Official reminder: Please ensure risk control for the brand and remove Cai Moukun from CCTV? The studio was previously included in the list of abnormal business operations... holding nearly 30 endorsement sales | Cai Xukun | list](https://a5qu.com/upload/images/5a53b5c8ae411becacbc6e7a8c565ef0.jpg)
The full text of the risk warning is as follows:
Recently, the incident involving mainland Chinese male singer Cai has gradually escalated, and there is a trend of further hype and expansion. Relevant brand owners, entertainment agencies, and MCN agencies are requested to take risk control of mainland Chinese male singer Cai.
![Official reminder: Please ensure risk control for the brand and remove Cai Moukun from CCTV? The studio was previously included in the list of abnormal business operations... holding nearly 30 endorsement sales | Cai Xukun | list](https://a5qu.com/upload/images/038bbbe12a78db3e07b72b2b37268cc8.jpg)
This is to remind you.
The collaborative laboratory for monitoring public opinion between artists and broadcasters who issued this risk warning was jointly initiated and established by China Youth Network and Beijing Advertising Association. One of the co founders of the laboratory is the Beijing Advertising Association Celebrity Endorsement Standardization Working Committee.
![Official reminder: Please ensure risk control for the brand and remove Cai Moukun from CCTV? The studio was previously included in the list of abnormal business operations... holding nearly 30 endorsement sales | Cai Xukun | list](https://a5qu.com/upload/images/9592124f73bf7742adba0658ba5735ee.jpg)
In April of this year, the celebrity endorsement standardization committee issued the "Beijing Star Advertising Endorsement Activity Self discipline Convention", establishing a list of celebrity endorsements, anchor marketing "warning" and "comeback" to safeguard the legitimate rights and interests of celebrities, online anchors, advertisers, and advertising operators. The convention states that signing agencies should follow the "warning" list and jointly boycott celebrities and online anchors who have received administrative penalties for illegal endorsements and have a significant negative impact on society.
Cai Xukun holds nearly 30 endorsements
![Official reminder: Please ensure risk control for the brand and remove Cai Moukun from CCTV? The studio was previously included in the list of abnormal business operations... holding nearly 30 endorsement sales | Cai Xukun | list](https://a5qu.com/upload/images/a37577f1633200b7ce2f9b49a21f17d2.jpg)
In 2018, Cai Xukun debuted at position C in the popular talent show "Idol Producer" and became a popular top tier celebrity. For the past five years, Cai Xukun has consistently held the top spot in celebrity popularity, with over 100 million reposts on a Weibo post and creating phenomenal traffic every minute.
Up to now, Cai Xukun has more than 38.8 million Weibo fans and more than 18 million Tiktok fans. As the top stream, the fan economy brought by Cai Xukun's own influence has created its unparalleled commercial value.
![Official reminder: Please ensure risk control for the brand and remove Cai Moukun from CCTV? The studio was previously included in the list of abnormal business operations... holding nearly 30 endorsement sales | Cai Xukun | list](https://a5qu.com/upload/images/fcc5a41b0c2001673510b5391bb57f4c.jpg)
In 2019, Cai Xukun's album "YOU" sold over 14.21 million copies, with a total sales amount of over 71.05 million yuan calculated at 5 yuan per album. It is worth noting that the album only includes two songs. In addition, the sales of "Mi" are over 3.33 million copies, and calculated at a price of 26 yuan per copy, the sales exceed 86 million yuan. Two albums alone sold for a staggering 157 million yuan.
From a commercial perspective, according to the Tianyancha app, Cai Xukun is associated with three studios, including Xihe Qianyuan Culture Studio, Shanghai Cai Xukun Film and Television Culture Studio, and Beijing Cai Xukun Film and Television Culture Studio. All three studios are sole proprietorships of Cai Xukun. Among them, Beijing Cai Xukun Film and Television Culture Studio has registered multiple trademarks such as "Cai Xukun", "Kui Plan", and "KUN".
![Official reminder: Please ensure risk control for the brand and remove Cai Moukun from CCTV? The studio was previously included in the list of abnormal business operations... holding nearly 30 endorsement sales | Cai Xukun | list](https://a5qu.com/upload/images/f05eddc98f922c3de6f373f4924e5157.jpg)
According to publicly available data, in just five years, Cai Xukun has signed commercial endorsements for nearly thirty brands. Among them, there are many high-end luxury brands, such as the high-end skincare product CPB Skin Key and the high-end watch Tegel Heuer; There are also popular consumer products such as Pepsi Cola and Anmuxi yogurt. Now, these brands remain silent and observe their changes.
As of now, Cai Xukun's studio and I have not responded to the rumored incident.
![Official reminder: Please ensure risk control for the brand and remove Cai Moukun from CCTV? The studio was previously included in the list of abnormal business operations... holding nearly 30 endorsement sales | Cai Xukun | list](https://a5qu.com/upload/images/6605c09b1855903092f25994ff7fc57a.jpg)