Night market stalls reveal Hai Di Lao! A response has arrived at the store | Night Street | Underwater
On August 9th, on the night street of Licun Lekecheng in Qingdao, Shandong, Hai Di Lao set up a stall selling hot pot at the night market.
Red Star Capital Bureau learned from the customer service of Haidilaomen that the booth in Likun Leke Town was really operated by Haidilaomen. At present, it sells 9.9 yuan/share of Maoxuewang, crispy pork, fennel deep-fried dough sticks, and 18 yuan/share of Maonaohua and other dishes at the same price as the store.
Image source network
This Haidilao night market stall in Qingdao will start operating today. The map shows that the stall is located on a night street 209 meters away from the Haidilao store in Leke City, and is a 3-minute walk away. Haidilao has more than one night market stall nationwide, and some stores in Hebei have been trying it out recently. The number of night market stalls in the country has not yet been counted.
These night market stalls are all self operated by Hai Di Lao stores and are not open for franchise.
In response to this, Hai Di Lao responded to the Red Star Capital Bureau that the recent outward display form is a personalized innovation pilot conducted by stores based on the consumption preferences of local customers.
The staff of Hai Di Lao Hot Pot Li Village Leke City Store responded to Red Star News that the night market stalls belong to their stores and usually start operating after 9 pm. There is no specific closing time, and most of the time, they will make according to the existing quantity of ingredients. After selling out the ingredients, they will temporarily close. In the stall, the food is not much different from the store, including Maoxuewang, small crisp meat, small deep-fried dough sticks, Maonaohua and other dishes. In response to a question from netizens about the potential impact of prolonged cooking time on the taste of hot pot soup, the staff stated that the specific situation on site will prevail. If the bottom of the pot is cooked for too long, the stall will also have other pot bottoms available, and the original pot bottoms will be cleaned on the spot. If you have other questions, you can also consult at the store.
On July 31st, Haidilao's performance forecast for the first half of 2023 showed an expected net profit of over 2.2 billion yuan, exceeding the full year of last year. In the first half of 2023, the expected revenue of Hai Di Lao is not less than 18.8 billion yuan, with a growth rate of over 23.7% compared to the same period last year; The net profit is expected to be no less than 2.2 billion yuan, an increase of nearly 30 times compared to the same period last year.
For the increase in profits, Haidilao is attributed to an increase in turnover rate, internal management and operational improvements, and an increase in restaurant operating efficiency.
Red Star News reporter Cheng Luyang, Yu Yao, Lu Yanfei, intern Huang Kaiting