[News Essay] Empowering Excellent Traditional Culture with Digital Technology Ancient Books | Culture | Technology
News Essay
Author: Xie Shuangtian
The "Smart Ancient Books Platform" comprehensively displays the content of ancient books in a three-dimensional manner, satisfying readers' one-stop query, reading, and research needs through human-computer interaction; Interactive forms such as "Cloud Tour of the Great Wall" and "VR Mogao Caves" bring immersive experiences to tourists; Museums across the country are vigorously expanding their digital collections, allowing them to view rare ancient books and cultural relics anytime, anywhere without leaving their homes on mobile phones or computers. In recent years, the innovative dissemination of traditional culture driven by digital technology has brought people new aesthetic experiences and stimulated the endogenous vitality of excellent traditional Chinese culture.
For the continuation of historical context and the promotion of excellent traditional culture, the same applies. Using digital innovation, digital sharing, and digital economy to help more people come into contact with Chinese civilization, perceive the inherent charm of Chinese civilization, can make Chinese excellent traditional culture shine with new era brilliance in creative transformation and innovative development.
Currently, digital technologies such as the metaverse, artificial intelligence, and cloud computing provide infinite possibilities for the transformation and development of excellent traditional Chinese culture. The Great Wall restored through game engine technology can achieve millimeter level image clarity; The Mogao Caves, which embrace digital technology, have completed the digital collection of nearly 290 caves and 44 painted sculptures, as well as the virtual roaming data collection of over 170 caves; Beijing People's Art Theatre used 8K technology to record and broadcast the classic drama Teahouse, which was watched by more than one million people on platforms such as Tiktok, Weibo, and WeChat video accounts. The application of these digital technologies endows traditional culture with a sense of the times and freshness, truly integrating traditional culture into the context of mass communication, and making digital cultural innovation an important carrier for continuing excellent traditional culture.
Digital culture sharing is an important way for innovation and entrepreneurship. New media is an important platform for the sharing of traditional culture. Through big data, user profiles can be achieved, personalized cultural content recommendations can be made to each user, precise crowdsourcing can be achieved, and communication efficiency can be improved. For example, many endangered intangible cultural heritage projects such as Pingxiang Dongnuo Mask, Changting Gongmu Blowing, Enshi Yangqin, etc. have found "new audiences" through new media, and the key is to achieve precise dissemination. At the same time, it is necessary to fully arouse the attention of young people to traditional culture. Seizing, cultivating, guiding, and organizing young people to become the main and new force for inheriting and sharing excellent traditional culture is of utmost importance in the layout of digital culture. For example, a certain short video platform has launched traditional cultural assistance projects such as the "Intangible Cultural Heritage Partner Program" and "Seeing Crafts Program", and currently supports 116 certified intangible cultural heritage inheritors under the age of 30 to be active on the platform.
The digital cultural economy is an important support for innovation and entrepreneurship. The loss of numerous intangible cultural heritages such as folk handicrafts and operas is related to the lack of substantial income for cultural inheritors. Even if protective rescue is carried out with external forces, it is often just a specimen, making it difficult to restore its original vitality. Only when the cultural consumption market is active can traditional cultural creation be motivated. For example, documentaries such as "A General History of China" are paid to be watched on video platforms, allowing traditional culture to unleash considerable commercial value. The creators, copyright holders, and broadcasters of documentaries achieve a win-win situation in business; A inheritor of the intangible cultural heritage of filigree inlay technique has settled in the e-commerce platform, selling over 200000 pieces of craft products in over a year. At present, digital cultural industries such as "culture+short videos", "culture+tourism", "culture+film and television", "culture+games", and "culture+animation" are flourishing, and economic benefits are transformed into internal driving forces for traditional cultural creation and dissemination, forming a virtuous cycle of cultural creation and benefits.
Innovation is the inherent spirit that runs through the excellent traditional Chinese culture. In the wave of digitalization, endowing traditional culture with new forms through digital technology, enhancing the influence of traditional culture through digital sharing, and cultivating the vitality of traditional culture through digital economy are not only important ways to better build modern civilization of the Chinese nation, but also the inheritance and continuation of the innovative spirit of Chinese culture.
Guangming Daily
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