New trends, new formats, new vitality... "New and New" Xiangrong Consumption during the Dragon Boat Festival Holiday | Old Time Brands | Xiangrong
CCTV News: During the Dragon Boat Festival holiday, there is a strong atmosphere of folk consumption and a variety of fashion consumption highlights. The emerging new scenes and formats make the consumer market full of strong novelty.
Zongzi variety innovation, hot online sales
![New trends, new formats, new vitality... "New and New" Xiangrong Consumption during the Dragon Boat Festival Holiday | Old Time Brands | Xiangrong](https://a5qu.com/upload/images/1567af552a50a45f9f6f91035c3ae8c6.jpg)
During the Dragon Boat Festival holiday this year, online consumption in China has continued to be hot, especially some fresh Zongzi, such as crawfish zongzi, abalone zongzi, braised pork zongzi, Meigan cai meat zongzi, spicy strip zongzi, eel zongzi, etc.
In addition to the variety of fillings, Zongzi is also very thought-provoking in its packaging, and Zongzi in small packaging is welcomed by many young girls.
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New formats of tourism promote consumption
During this Dragon Boat Festival holiday, while promoting the development of traditional tourism markets, various regions are exploring new forms of tourism, creating new products and scenes, and promoting high-quality development of the cultural and tourism market. In the popular tourist destination of Phoenix Ancient City, the "original ecological tourism" launched locally is deeply loved by young people.
![New trends, new formats, new vitality... "New and New" Xiangrong Consumption during the Dragon Boat Festival Holiday | Old Time Brands | Xiangrong](https://a5qu.com/upload/images/bbc56595c33b2b26bbf90b46521fe8f7.jpg)
The traditional custom of grabbing ducks, which has been passed down for a century, reproduces the lively scene of the Dragon Boat Festival in Shen Congwen's "Border Town", and tourists also experience the rich folk customs of the ancient city of Phoenix.
According to statistics, since the promotion of the "original ecological tourism" project, the Phoenix Ancient City Scenic Area achieved tourism revenue of 7.919 billion yuan from January to May this year, an increase of 32.59% compared to 2022, and the tourism consumption market has developed rapidly.
![New trends, new formats, new vitality... "New and New" Xiangrong Consumption during the Dragon Boat Festival Holiday | Old Time Brands | Xiangrong](https://a5qu.com/upload/images/5a2e889c5bd1f61b60e5a79de96530b1.jpg)
Financial assistance to revitalize time-honored brands
According to the deployment of the Ministry of Commerce's "Old Time Brand Carnival" activity, China UnionPay has established a "Payment+Old Time Brand" merchant service system and jointly launched the "Old Time Brand New Consumption" theme promotion activity with commercial banks. This themed consumption promotion activity aims to help time-honored brands achieve digital business transformation and help time-honored merchants overcome a series of business difficulties by opening up a dedicated area for time-honored brands and distributing discount coupons within the Cloud Flash Pay app. Data shows that since the launch of the Dragon Boat Festival themed activity on June 1st, China UnionPay has directly driven the total revenue of time-honored merchants to increase by more than 12.5 percentage points month on month.
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Personalized consumption has become a new trend, and small commodities have won the big market
This year's Dragon Boat Festival holiday, some novel personalized products have attracted young consumers. Although these products are all small trinkets, they have won a large market during festivals. For example, Guka, Shouzhang, Ai Ye, Sichuan Pepper, and other e-commerce platforms have also set up left-handed public welfare venues, including scissors and mice for left-handed people.
![New trends, new formats, new vitality... "New and New" Xiangrong Consumption during the Dragon Boat Festival Holiday | Old Time Brands | Xiangrong](https://a5qu.com/upload/images/5a4db3b6b057fe806d14c6d80bb6bf6f.jpg)
The demand for personalized festival supplies rises, "China-Chic" leads the new trend
This year's "China-Chic Style Design" and "Dopamine Color Matching" Dragon Boat Festival commodities are particularly eye-catching. Merchants bring out the old and bring out the new, giving new vitality to traditional festival supplies with fashion creativity.
![New trends, new formats, new vitality... "New and New" Xiangrong Consumption during the Dragon Boat Festival Holiday | Old Time Brands | Xiangrong](https://a5qu.com/upload/images/d9dd5d257cd9630fcba57ba70366a76e.jpg)
At the same time, businesses are also seeking new breakthroughs in application scenarios. "Winning every exam" and "getting married", cartoon sachets gradually move festival supplies from festivals to daily life through shape design and graphic embroidery.