Netizen: "Little Green Book"?, WeChat testing new feature images | Features | Netizens
On August 2nd,
"WeChat Little Green Book" has become a hot topic on Weibo.
![Netizen: "Little Green Book"?, WeChat testing new feature images | Features | Netizens](https://a5qu.com/upload/images/2f2961caa2549da173acf7681ed73de9.jpg)
A netizen found that WeChat's positive grayscale test "Little Green Book" function added a "picture and text" item on the "take a look" interface of the tested user, which can view and publish image messages. It is understood that the layout of this function is very similar to Little Red Book, with images displayed in a waterfall flow, and functions such as adding text and liking below.
network diagram
![Netizen: "Little Green Book"?, WeChat testing new feature images | Features | Netizens](https://a5qu.com/upload/images/feb144045a5e308d35799f12d0bc20cd.jpg)
According to insiders, this is a very small-scale internal test and may not be fully launched in the future. "Strictly speaking, it is not considered a new feature. The video account itself can post images. In this internal test, a separate button was designed for posting images, which can be viewed in a centralized manner. The original intention was to make it more convenient for video account creators to post short content with images and text, and to improve users' efficiency in obtaining information. Therefore, WeChat has optimized the presentation of image and text content on the video account, allowing users to view the image and text content of the video account in a centralized manner."
Interestingly, Xiaohongshu Technology Co., Ltd. applied for the registration of multiple "Xiaolvshu" trademarks in July 2015, with international classification covering transportation and storage, financial property management, advertising sales, etc. Currently, the trademark status is all registered.
![Netizen: "Little Green Book"?, WeChat testing new feature images | Features | Netizens](https://a5qu.com/upload/images/3559ba74ee591eb574787599d8a938f3.jpg)
However, the launch of this feature testing function has also sparked heated discussions among netizens.
Many netizens also believe that this feature of WeChat is too similar to Xiaohongshu in terms of positioning and interface interaction, and even jokingly refer to it as "Xiaogreenshu", stating that this feature is not practical. ▼
![Netizen: "Little Green Book"?, WeChat testing new feature images | Features | Netizens](https://a5qu.com/upload/images/7fb9a2292264d2c5f884fc87c507b6b6.jpg)
Some netizens have also summarized the new features they hope WeChat will launch: ▼
As early as February this year, the official official account of WeChat, "WeChat faction", released a tweet entitled "Meet Today in a Different Way", and the official image message function was launched. The WeChat official account upgraded the picture message function, including: the creator can fill in the title, the description is expanded from 140 words to 300 words, and all pictures can be viewed horizontally on the mobile phone. This move has been seen as WeChat launching an attack on the content model of Xiaohongshu.
![Netizen: "Little Green Book"?, WeChat testing new feature images | Features | Netizens](https://a5qu.com/upload/images/35d53b1e802f5b4cc0566aded57b4d6c.jpg)
The latest semi annual report of China Mobile Internet 2023 released by QuestMobile shows that as of June 2023, the number of mobile Internet monthly active users is 1.213 billion. Throughout the first half of the year, the number of users grew steadily, maintaining between 2% and 2.5%. Among them, the top Internet companies maintained a growth trend, and the enterprise traffic of Tencent Holdings, Alibaba, Baidu Group and Tiktok Group exceeded 1 billion; In the 500 million to 1 billion echelon, Meituan, Jingdong, Pinduoduo and Kwai all achieved double-digit growth.
The "TOP50 Track User Scale No.1 APP" list released in the report shows that WeChat, as the largest instant messaging app in the track, had an average monthly active user count of 1.04 billion from April to June 2023, while Xiaohongshu had a monthly active user count of 190 million during the same period.
![Netizen: "Little Green Book"?, WeChat testing new feature images | Features | Netizens](https://a5qu.com/upload/images/509cda4a1f941b0632168d28ac22e3cf.jpg)