Municipal Supervision Bureau: False promotion, Zhejiang Taizhou "99 yuan Sleeping Hall" hotel fined 100000 sofas | Internet | Hall | Project | Service | Taizhou | Party | Hotel
According to information recently released by the Credit China website, the Market Supervision Administration of Taizhou City, Zhejiang Province has imposed a penalty of 100000 yuan on the "Taizhou Biwo Hotel Management Co., Ltd. false advertising case".
According to public information, the operator of the Paris Hotel, which launched the "99 yuan lobby sofa" product before May Day this year and sparked heated discussions, is Taizhou Biwo Hotel Management Co., Ltd.
The punishment issued by the Taizhou Market Supervision Administration on August 8 shows that after investigation, the party involved launched false accommodation service projects and engaged in false advertising on a certain booking website at 15:00 on April 24, 2023. At 23:00 on the same day, the parties involved removed the accommodation service project from the internet and stopped the project. During the project release period, a total of 1 customer placed an order for booking, but the order was later cancelled without actual check-in. The parties involved have launched the above-mentioned false accommodation service project in order to attract traffic on the internet, thereby increasing the public attention of the hotel and increasing customer sources.
According to Article 20 (1) and Article 25 of the Anti Unfair Competition Law of the People's Republic of China, as well as Article 32 (2) of the Administrative Penalty Law of the People's Republic of China, it is decided to order the parties to stop their illegal activities and impose a fine of RMB 100000.
Punishment information shows that the legal representative of Taizhou Biwo Hotel Management Co., Ltd. is Zhang Xinbo. According to the Tianyancha App, Taizhou Biwo Hotel Management Co., Ltd. was established in March 2017 with a registered capital of 500000 RMB. The legal representative is Zhang Xinbo, and its business scope includes hotel management; Accommodation services; Retail of tobacco products, food, and daily necessities; Catering services; Conference services; Chess and card services.
On April 24th of this year, the Paris Hotel, operated by Taizhou Biwo Hotel Management Co., Ltd., launched the "Lounge Sleeping Sofa" product on the Ctrip platform. The product was described as "one 0.8-meter sofa bed, 99 yuan per night", including breakfast and late night snacks, and quickly became a hot search topic.
On April 25th, the Market Supervision Bureau of Taizhou City, based on online public opinion and relevant clues, lawfully investigated a hotel management limited company in Taizhou for suspected illegal acts of false advertising. After investigation, the party involved posted a project titled "99 yuan Sleeping Hall Sofa" on a certain website under the name of "a certain hotel" at 15:00 on April 24th. After being reported by multiple media outlets and self media on the internet, it quickly became a hot search topic, and many netizens followed and commented, causing a certain negative impact. The parties involved were unable to provide the service of "sleeping on the sofa in the lobby" and removed it on their own at 23:00 on the same day. The parties involved launched the project, but in reality, they were unable to provide services in order to attract traffic online. After some customers placed an order, they would adjust to other normal room types. The above-mentioned behavior of the parties involved constitutes false and misleading commercial promotion of hotel service projects, and is suspected of violating provisions such as the Anti Unfair Competition Law of the People's Republic of China and the Consumer Rights Protection Law of the People's Republic of China. The bureau filed an investigation on the same day. The case is under further investigation.
