Multiple Tourism Festivals Shine in Shanghai | Tourism | Tourism Festival
Entering the peak summer tourism season, various themed and diverse tourism festivals are being held in many parts of the country to add color to tourists' journeys. These tourism festivals have also become important means to enrich the supply of local cultural and tourism products, optimize consumption scenarios, and promote the continuous heating of the cultural and tourism consumption market.
Provide a fresh experience
The Xinkailing Town of the 16th Regiment of Alar City, the First Division of Xinjiang Production and Construction Corps, is located at the source of the Tarim River. It is in the prime of summer, and the lotus flowers are blooming here. Recently, the 6th "Taheyuan" Lotus Culture and Tourism Festival in Xinkailing Town, 16th Regiment, opened. In addition to enjoying the lotus, tourists can also participate in cultural and creative food fairs, photography and calligraphy works exhibitions, China-Chic style entertainment experience, folk customs exhibitions, and red culture experience of the former site of the camp.
Ms. Huang, a tourist who drove from Beijing, said, "I have long learned from the news that the ecology of Tahe Source is getting better and better. Seeing such beautiful lotus flowers in person is indeed a worthwhile trip." It is understood that the lotus festival has become a new business card to showcase Tahe Source's ecological culture.
How can traditional tourist destinations increase their exposure to attract tourists and stay during peak tourism season? The tourism festival, as a platform for showcasing local "good resources" and "new products", is highly valued by many places.
Sanya City in Hainan Province is a typical example. As a popular tourist destination, Sanya is very bustling during the summer. In order to give tourists a fresh experience in the "old place", Sanya will hold the 2023 Sanya Urban Tourism Festival and Good Travel Festival from mid June to late August. It will link tourist attractions, hotels, travel agencies, homestays, seafood catering, RV camping, etc. in cities and counties such as Sanya, Lingshui, Baoting, Ledong, and Wuzhishan to create diversified products and enrich the supply of summer characteristic tourism. This summer, we also plan to recruit parent-child families to participate in fun and interactive experiences. We will hold activities such as the Mid Summer Fun Binhai Market, Childhood Pastoral Adventures, parent-child Water Sports Games, and Fun Frisbee parent-child Tournament to continuously enrich our summer local cultural and tourism experience. It is reported that Sanya is continuously improving its supporting facilities and providing excellent services, creating an international tourist destination and building a tourist friendly city. The aim is to allow citizens and tourists to enjoy the beauty of Sanya and feel the vitality of the city, live and travel well in Sanya.
Showcasing cultural charm
"Open your eyes!" Many tourists exclaimed at the 2023 Zhangjiajie June 6th Folk Culture Tourism Festival in China. The water splashing dragon prayer event held at the tourism festival allowed many tourists to experience such a long water splashing dragon for the first time. Two splashing faucets measuring 156 meters were carried by over 200 Tujia men dressed in ethnic costumes. According to Tian Jixue, the inheritor of the Zhangjiajie Water Splashing Customs, the Water Splashing Dragon was handcrafted by 8 people after 34 days, symbolizing the health and well-being of the people, as well as the unity of 56 ethnic groups.
June 6th is a traditional festival of the Tujia ethnic group with a long history. The theme of this tourism festival is "Intangible Cultural Heritage Carnival Zhangjiajie · Splashing Dragon Dance World", which includes Bizka's "Splashing Interesting Music Festival", Splashing Dragon Carnival, Excellent Intangible Cultural Heritage Exhibition, Folk Customs Market, etc., fully showcasing the charm of Tujia culture.
Nowadays, local characteristic culture has become an important element and highlight of tourism festivals. For example, the recently opened Inner Mongolia Great Wall Cultural and Tourism Festival and the 20th Qin Great Wall Cultural and Tourism Festival in Guyang County include activities such as "Searching for Qin's Trails - Intangible Cultural Heritage at the Foot of the Great Wall - Intangible Cultural Heritage Exhibition in Guyang", 100 artists walking on the Qin Great Wall, and telling stories of ethnic unity and progress in Guyang, highlighting the historical and cultural characteristics of the Qin Great Wall. The 2023 Ili Tianma International Tourism Festival in Xinjiang, China will focus on horse culture and promote it through interactive activities between people and horses, horse shows, equestrian skills, and galloping horses. The 5th Suzhou Jiangnan Culture and Art · International Tourism Festival, which closed in early July, closely follows the "Jiangnan Culture" brand and showcases the unique charm of "Jiangnan Culture" to tourists through a series of artistic masterpieces and themed tour route products.
Present development achievements
The first Shanghai Tourism Festival, founded in 1990, attracted over 500000 Chinese and foreign tourists to participate. After more than 30 years of development, the Shanghai Tourism Festival has become a true "city wide carnival".
The 33rd Shanghai Tourism Festival, held in 2022, focuses on the theme of "Enjoying Shanghai" and aims to build Shanghai into a city that is "comfortable for those who come, captivating for those who come, and moving for the future". According to statistics from Shanghai Tourism Big Data, during this tourism festival, major tourist attractions in Shanghai received 10.67 million visitors, and the occupancy rate of hotel rooms reached 54%, returning to the same period in 2019.
The tourism festival has also become an important window to showcase new developments, trends, and achievements in tourism. The 33rd Shanghai Tourism Festival released the Evaluation Report on the "Most Shanghai" Index of Urban Tourism in 2022, which focuses on the transformation of tourism destinations from global tourism to local tourism and peripheral tourism by combing the Internet big data; The mode of tourism has shifted from team tours to family tours and customized tours; The new demand for tourism consumption has shifted from traditional sightseeing to leisure and in-depth tourism, and has formed an annual urban tourism ranking. In response to changes in travel such as local tours, peripheral tours, and urban micro trips, this Shanghai Tourism Festival has also launched the "Top Ten Benefiting People's Travel" exciting activities for the first time, facilitating citizens and tourists to "enjoy Shanghai".
According to the Shanghai Municipal Bureau of Culture and Tourism, the 2023 Shanghai Tourism Festival will hold a special event for the Rose Wedding Ceremony. This brand event, founded in 1998, has become one of the successful cases of coordinated development between tourism and society. This year, the Rose Wedding Ceremony will showcase new highlights of Shanghai's cultural, tourism, and business resources with a brand new image, creating a Shanghai style cultural IP.
Recently, the 21st Grape Culture and Tourism Festival of "Green Dawu" in Hefei, China officially opened. Dawu Town is one of the earliest towns in Anhui Province to develop rural tourism. Centered around the grape industry, it has formed a green development model that integrates characteristic agriculture, cultural tourism, and environmental and cultural construction. It is a model for agricultural tourism in Anhui Province. Through this tourism festival, the achievements of tourism development in Dawu Grape and Dawu Town are becoming more and more well-known to people.
