Multiple top tier internet celebrities have been banned within a month

On September 2nd, the account of the popular 12 million fan internet celebrity anchor "Xiucai" was banned. Just a few days ago, on August 31st, the topic # Internet celebrity car commentator "Mr. Cai" was banned #, which also made it to the hot search on Weibo. He and "Xiucai" were both banned by the same mainstream domestic short video platform, and their platform account has 5.54 million followers.

Public reports show that since the end of July, in just over a month, several top tier internet celebrity anchors with millions or even tens of millions of followers have been banned by mainstream short video platforms.

12 million fans, internet celebrity anchor "Xiucai"

Reported tax related violations

On September 2nd, the account suspension of internet celebrity anchor "Xiucai" attracted widespread attention. According to public information, "Xiucai" is 39 years old and from Mengcheng County, Bozhou City, Anhui Province. He has been shooting short videos since 2020 and has over 12 million fans, with his works receiving over 200 million likes.

The video scenes of the scholar are mostly selected in the countryside, with exquisite hair combs and wearing suits or shirts. Whenever the camera approaches, the scholar will smile, lift his hair, and start singing in a mouth to mouth pose. After "Xiucai" became popular, many netizens will refer to him as "low-end Jin Dong" and "Jin Dong Ping Dai".

On the evening of September 2nd, a person in charge of the Taxation Bureau of Bozhou City stated that they had indeed received a report material against Xu, which "involves the declaration of personal income", and the relevant investigation work is currently underway.

7 million fans, internet celebrity car reviewer "Mr. Cai"

Being found by the court to have fabricated false facts

On August 31st, the topic # Internet celebrity car commentator Mr. Cai was banned # rushed to the hot search on Weibo.

After investigation, it was found that the current nickname of "Boss Cai" on a certain platform is "bosscai666", and the homepage prompts: "Due to violation of relevant regulations, the account has been banned." It is currently unclear the more specific reason for its platform ban. It is reported that "Mr. Cai" has a total of 5.541 million followers on the platform account, with nearly 7 million followers across the entire network.

According to previous media reports, "Mr. Cai" was forced by the court for refusing to apologize to Tesla, which sparked heated discussions. The incident occurred due to a video released by "Mr. Cai" in 2021, which claimed that Tesla's use of methods such as lowering prices, strict payment methods, or cycles in cooperation with suppliers after localization may have caused quality issues with supplier products. In 2022, Tesla sued "Mr. Cai" for this, demanding a public written apology and payment of infringement damages of 5 million yuan.

In 2022, the judgment of Ningbo Intermediate People's Court showed that the court found that the video content of "Mr. Cai" had no factual basis and belonged to the fabrication of false facts. Mr. Cai should apologize to Tesla and compensate Tesla for the infringement losses of 100000 yuan. On June 6th of this year, Tesla's official Weibo account stated that car blogger Cai, who has nearly 7 million followers on the internet, was forced by the Ningbo Intermediate People's Court for refusing to fulfill his obligation to publicly apologize.

48 million fans, leading anchor "Er Lv"

Creating scripts to create a live stream for bloggers

On the evening of August 16th, the top anchor of a short video platform with over 48 million fans, "Er Lv Di," was broadcasting outdoors in Qingdao when multiple men suddenly broke in and tied him to a car. In a series of disputes that followed, there were even terrifying remarks about "burying" Er Lv alive. The thrilling "case" sparked strong attention, but the plot quickly reversed.

Two donkeys confronted each other. Live screenshot

On August 18th, according to a report from the Shibei Branch of the Qingdao Public Security Bureau, this farce was purely a "fabricated script for live streaming," with the aim of "earning traffic and attracting fans.". According to the investigation, the public security organs have punished the relevant parties in accordance with the law, and their accounts have been indefinitely banned by the platform.

According to reports from Upstream News, from initially shooting funny jokes, to later making eye-catching appointments with other anchors, and finally catching the fast train of live streaming sales, traffic has always been the pursuit of Er Lv. Therefore, he is willing to use vulgar, flashy, and fabricated scripts to attract attention. Behind his rise to fame, controversies such as false advertising, selling counterfeit goods, and tax evasion have all appeared in his and his team's sales process.

Hype up vulgar scripts and exploit vulnerable groups to sell tragedies

Millions of fans and internet celebrities have been banned one after another

According to CCTV News on July 24th, some "self media" accounts illegally release rumors, marketing hype, and other information, disrupting communication order, misleading netizens, and profiting from it in violation of regulations. The Cyberspace Administration of the Beijing Municipal Party Committee urged and guided local website platforms to close 1571 accounts including "Zhang Momo" in accordance with the law and regulations.

In the typical disposal cases announced, it is particularly mentioned that live streaming hype vulgar scripts to attract traffic. The account "Beibei" and its associated accounts frequently gain fan attention in live PK by performing vulgar insults, vulgar punishments, and other scripts, seriously disrupting the online ecosystem. The platform has permanently banned the live streaming permission of this account and its associated accounts in accordance with the law and agreement.

In addition, another specially named account, "Zhang Momo," used its identity as a vulnerable group to spread and sell information to gain traffic. This account has recently posted multiple videos selling tragedies under the identities of sick children, minors, disabled individuals, etc., improperly gaining a large number of fan attention. The platform has lawfully and in accordance with the agreement, closed and disposed of the account.

Rectifying self media chaos

No matter how high the traffic is, it's not a talisman!

In early July, the Central Cyberspace Administration issued a notice on strengthening the management of "self media", which aimed to improve the normalized management system and mechanism from 13 aspects such as restricting illegal profit-making behavior and improving fan quantity management, and set bottom lines and rules for "self media". The Notice points out that "self media" that produce and publish rumors, speculate on social hot topics, or disseminate illegal and harmful information in a matrix manner, causing adverse effects, will be closed, included in the platform's blacklist account database, and reported to the network information department.

Since March this year, since the "Clear and Strict Rectification of 'Self media' Chaos" special action, as of May 22, key platforms have cleared more than 1.4109 million pieces of illegal information, disposed of more than 927600 illegal accounts, of which more than 66600 were permanently closed.

The internet is not an illegal place

Traffic is not a talisman

No matter how many fans there are, no matter how much traffic there is

There should also be rules, bottom lines, and conscience

Otherwise, it will definitely come to a cool end!