Multiple inspirations from the summer consumer boom (commentator observation)
Whether it is solidly promoting common prosperity or continuously meeting the people's aspirations for a better life, it is necessary to attach importance to consumption and boost consumption
Looking at the summer consumer market this year, the prosperous scene of industries such as cultural tourism, catering, retail, and transportation is impressive. The box office of summer films, monthly transportation volume of civil aviation passengers, and daily passenger volume of railway summer transportation have all set historical highs; Various museums and science museums are bustling with crowds, making it difficult to get tickets for popular concerts and music festivals; Emerging forms of cultural and tourism such as "city strolls", "mountain life", and "study tours" are constantly emerging; The continuous release of consumer demand for summer vacation and escape from heat has transformed "cool demand" and "cool resources" into a new engine of explosive heat.
Summer is an important window for observing the prosperity and development trends of the consumer market. The National Bureau of Statistics released a report on the operation of the national economy in July, showing a significant rebound in summer tourism and other service consumption, which has a significant supporting effect on expanding consumption. Through the hot summer consumption, we can capture many inspirations that promote consumption and stabilize growth.
The times are developing and demands are changing. People are increasingly valuing spiritual pleasure, cultural satisfaction, and physical and mental health. In addition to material consumption, spiritual consumption such as entertainment, relaxation, and learning improvement is also increasing; Food consumption is not only for the sake of satiety, but also places greater emphasis on nutrition and health; In addition to traditional personal consumption, there is also a strong demand for elderly care, parent-child care, and other consumer goods... Consumer demand has undergone transformation and upgrading in categories, brands, channels, and other aspects, with more diverse and personalized elements, and the only constant focus is on a better life.
In line with the trend of personalized, high-quality, and diverse consumption on the demand side, the supply side needs to accurately identify changes, scientifically adapt, actively seek changes, innovate business models, optimize product services, and enrich consumption patterns. Taking urban shopping malls as an example, many places have introduced models such as book markets, surfing and water play, and parent-child games, which have re attracted customer traffic and established a good reputation. From the perspective of internet famous cities such as Xi'an and Luoyang, the important driving force for the booming cultural and tourism economy lies in cultural empowerment. Digging deeper into cultural connotations and telling good stories of literature and history can help cultural tourism consumption add more "cultural flavor".
Improving consumption conditions and unleashing consumption potential, the tangible hand plays an important role. The recently issued "Measures for Restoring and Expanding Consumption" proposes 20 specific policy measures around six aspects, including stabilizing bulk consumption; The Ministry of Culture and Tourism has carried out various consumer promotion activities around traditional festivals, statutory holidays, and summer tourism peak seasons, while the Ministry of Commerce has carried out various consumer promotion activities around 52 consumption scenarios; Many cities support the recovery of consumption by issuing consumption vouchers and other forms. At present, the foundation for consumer recovery, especially for further expansion, is still not solid enough. It is necessary to reform and remove institutional and mechanism obstacles that hinder the release of consumer demand, improve the distribution system, and increase household income.
For most consumers, consumption behavior is based on real life needs. As pointed out by relevant departments, the starting point of promoting consumption policies is to help residents save expenses, buy new products with higher cost-effectiveness and satisfaction. Promoting dynamic matching between demand and supply and improving the consumption environment is an important support. To boost bulk consumption such as automobiles, electronics, and home furnishings, and promote service consumption such as sports and leisure, it is necessary to focus on creating a safe, reliable, and trustworthy consumption environment.
From "camping in the mountains and wilderness" to "brewing tea in a furnace", from "creative markets" to "immersive cultural tourism", consumer scenarios are constantly being renovated, iterated, and upgraded. Behind this is the blessing of "Made in China", which cannot be separated from innovation driven and industrial upgrading. Actively expanding domestic demand and driving effective supply through terminal demand is an essential aspect of organically combining the implementation of the strategy of expanding domestic demand with deepening supply side structural reform. The optimization of supply, the release of demand, the smooth circulation of the national economy, and the fundamental role of consumption in driving economic growth will become more apparent.
Consumption is closely related to people's lives. Whether it is solidly promoting common prosperity or continuously meeting people's aspirations for a better life, it is necessary to attach importance to and boost consumption. The government setting up a platform and the market performing opera, promoting the emergence of new forms and models of consumption, will inevitably drive the continuous expansion of consumption scenarios, the continuous improvement of consumption experience, and the further release of consumption potential.