Ministry of Culture and Tourism: Intensify efforts to crack down on "scalpers" and third-party platforms for illegal ticket hoarding, and do a good job in cultural | cultural | promotion | appointment | strengthening | tourists | scenic spots | tourism

Release time:Apr 14, 2024 10:05 AM

According to the website of the Ministry of Culture and Tourism, the Office of the Ministry of Culture and Tourism has issued a notice on further improving the level of opening and management of summer tourist attractions. The full text is as follows:

The cultural and tourism departments of various provinces, autonomous regions, and municipalities directly under the central government, as well as the cultural, sports, broadcasting, and tourism bureaus of the Xinjiang Production and Construction Corps:

Entering the summer and peak tourism season, some popular tourist attractions have encountered difficulties in booking, which has affected the tourist experience. There is still a gap between the service provided by the scenic spots and the people's expectations for the high-quality development of tourist attractions. In order to effectively improve the level of opening and management of summer tourist attractions, and better meet the tourism needs of the people, the relevant matters are hereby notified as follows:

1. optimization reservation management

Adhere to the people-centered development concept, promote tourist attractions to respond to changes in market demand in a timely manner, optimize appointment measures, implement scientific management, do not engage in "one size fits all", achieve the unity of principle and flexibility, and maximize the needs of tourists. It is necessary to actively adopt new technologies and new methods, unblock reservation channels, simplify reservation procedures, reasonably set online reservation time, and improve the convenience of reservation operation. For special groups such as primary and secondary school students, the elderly, and the disabled, it is necessary to retain offline ticket purchase channels and continuously improve the level of tourism facilitation services.

2. strengthen elastic supply

Guide tourist attractions to combine the characteristics of summer tourism, strengthen flexible supply according to local conditions, and effectively meet the needs of tourists. It is necessary to respond in advance, guide tourist attractions to open in advance, extend the opening hours, and increase night tours for eligible tourist attractions, enrich tour content, and increase the capacity of scenic spots. It is necessary to actively integrate resources, add spare parking lots in and around tourist attractions, increase temporary parking spaces, and solve the problem of "difficult parking. Promote tourist attractions to increase tourist transportation vehicles, send more on-site management personnel, and add smart guide facilities to effectively solve the problem of insufficient service supply during the summer peak season.

3. drives product innovation

Further tap the potential, innovative tourism supply, timely launch of new products and new scenarios, the release of tourism consumption guide. Make full use of urban leisure blocks, country houses, etc. to expand the space for tourism activities. Make full use of historical sites, industrial heritage, red base and other resources to enrich tourism products and innovate tourism experience. It is necessary to strengthen consumption guidance, guide leisure, vacation, research and other diversified tourism consumption, and reduce the pressure on traditional tourist attractions.

4. improve service quality

Guide tourist attractions to enhance service awareness, and constantly enhance the concept of humanized service, improve the level of fine service. Guide tourist attractions to strengthen on-site services, patient and meticulous tourist consultation, timely response to the needs of tourists. It is necessary to strengthen service guarantees, prepare sufficient heatstroke prevention and cooling facilities and items, and do a good job of caring for tourists in special weather. Smooth communication channels for tourists and timely and properly handle complaints from tourists.

5. implementation of peak shift regulation

Local cultural and tourism administrative departments should strengthen cooperation with publicity, transportation and other departments, strengthen work linkage, and enhance regional comprehensive regulation and control capabilities. Strengthen traffic guidance, coordinate relevant departments to take traffic control and other measures to disperse passenger flow according to needs, and prevent tourists from gathering and staying around tourist attractions. Strengthen information release, timely release of tourist attractions tourist reception information, guide tourists to plan their itinerary in advance, staggered travel. Strengthen regional overall planning, integrate regional tourism products, add tourism routes, realize regional tourist diversion, and ease the reception pressure of popular tourist attractions.

6. regulate market order

Local cultural and tourism administrative departments should work with public security, market supervision, Internet information and other departments to intensify the crackdown on "scalpers" and third-party platforms for illegal ticket hoarding and scalping, and at the same time improve the ticket distribution system of tourist attractions to effectively prevent "scalpers" from squeezing ticket sources. Strengthen the supervision of the tourism market order, strictly investigate behaviors such as deceiving and slaughtering customers, maintain the order of scenic spots, and purify the tourism consumption environment. Cooperate with the development and reform departments to strengthen price supervision, strictly investigate and deal with price violations, and protect the rights and interests of tourists.

7. strictly abide by the safety bottom line

Further consolidate the safety responsibility of tourist attractions, promote tourist attractions to improve the initiative, scientificity and pertinence of safety production, and strictly prevent safety accidents. Guide tourist attractions to strengthen flood prevention measures, strengthen the safety of geological disaster risk area. It is necessary to strengthen the management of facilities and equipment in tourist attractions and resolutely prevent "operation with diseases". Do a good job in the order management of densely populated areas, and strictly prevent the occurrence of casualties such as stampede caused by crowded people. It is necessary to pay close attention to weather changes and make targeted plans to deal with severe weather to effectively ensure the safety of tourists.

8. strengthen publicity and guidance

Travel tips are issued through various channels to remind tourists to enhance their safety awareness, carefully participate in high-risk projects, and guide tourists to travel safely and travel in a civilized manner. Actively publicize new measures to optimize and facilitate reservations, do a good job of communication and explanation, and strive for the understanding and support of tourists. It is necessary to establish and improve the public opinion handling and feedback mechanism, respond to the concerns of netizens in a timely manner, and create a good public opinion atmosphere for the open management of scenic spots.

This notice is hereby issued.

Office of the Ministry of Culture and Tourism

July 24, 2023

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